It’s been called the No. 1 specator sport during the Olympic Games. Pin trading — the buying, selling and trading of commemorative pins at Olympic Games — first became popular in the 1980s. It’s since turned into an industry in itself — and a sport anybody can qualify at.
Heading into Thursday’s start of the Sochi Winter Olympics, the U.S.Olympic Committee has launched its first social-media and mobile game around pin trading.
Lisa Baird, CMO of the USOC, wants to use pin collecting to reach younger, social-media loving sports fans. To do so, the USOC has created its first Facebook game called “Pinsanity,” that’s also available on mobile and tablets.
Trailperpark Studios est une société de production basée à Reykjavik en Islande. Celle-ci présente aujourd’hui le trailer de son film « Heild » réunissant des images éblouissantes de leur pays. Un film, fruit de 3 ans de travail sur plus de 50 000 km, réalisé par Petur K. Gudmundsson. A découvrir dans la suite.
Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not Having Kids is rather timely.
Put together by Internet funny guy Jason A. Messina, the ad riffs on medication advertising's tone and imagery (lots of hikers in those ads) alongside the pervasive social pressure to settle down and procreate by the time one hits 30.
The temptation to be a smug, overbearing asshole about major life decisions cuts both ways, though, which Messina doesn't ignore. The side effects of Not Having Kids are pretty heavy on regret, and when it comes time to list them all in true pharma fashion, the video definitely takes a turn from reinforced selfishness to a downright dark level of self-reflection.
American Rifleman, one of the magazines that members of the National Rifle Association can receive as part of their membership, posted a 29.3% boost in circulation in the second half of last year, compared with the second half of 2012, according to new numbers released Thursday by the Alliance for Audited Media, which tracks magazine circulation. That leap, to an average circulation of 2.2 million from 1.7 million, was enough to propel American Rifleman into America’s top 25 magazines by circulation, according to the circulation group.
Maxim, which is in a state of ownership limbo, fell off the top 25 list. It reduced its paid circulation guarantee to 2 million last year from 2.5 million, and its average circulation declined in step, to 2 million in the second half from 2.5 million a year earlier. Darden Media said last September that it planned to buy Maxim, but the deal was said to have fallen through in December, when Maxim owner Alpha Media began accepting new bids.
After spending a few years going forth with W+K, universally-known jeans brand Levi’s has moved its ad duties to Draftfcb and year-old agency The House Worldwide, which will share duties on global marketing, creative and strategic support. Levi’s CMO Jen Sey says in a statement, “We are very excited about this new model. We’re getting handpicked creative talent from Draftfcb and The House networks at both the global and local market level. This model will provide us with the efficiency and consistency we need as a global brand as well as the means to drive relevance around the world by accessing top-notch local talent when we need it. In doing so, we’ll strive to reach passionate new fans in every market in which we operate.”
The 160-year-old brand previously worked with W+K since 2008 in the U.S. as well as BBH abroad. Among those participating in Levi’s new “customized” agency model are Draftfcb San Francisco, Draftfcb Los Angeles and The House Worldwide’s ChinaMadrid in Spain and CumminsRoss from Australia.
Let me first say that I am a huge fan of Twitter. I’m borderline-obsessed with it. Though I hide behind a company account (that’s @CivicScience — please follow!), I write 90% of our posts myself. Twitter is the first place I go for breaking news, to hear people rant about the Steelers and to keep up with my favorite writers and peers. I love it.
But I am in a minority. Twitter is an echo chamber for people like me — people shamefully addicted to their digital devices, terrified of missing the latest Edward Snowden bombshell or self-absorbed enough to think that people care what we have to share.
L’Organisation mondiale de la Photographie vient d’annoncer la liste 2014 des Sony World Photography Awards. Les juges annonceront les gagnants finaux en mars et avril de cette année, mais pour l’instant voici une sélection des shortlists des World Photography à découvrir dans la suite de l’article.
Une série de photographies époustouflante réalisée par Arlette Chiara Sivizaca Condé. Des portraits captivants remplis d’une beauté et d’un sentiment d’émotion brute. Des gestes dramatiques, des visages contemplatifs et des qualités surréalistes qui émanent des scènes photographiées.
Campaign refreshed its design and content this week, as part of a strategy to increase its international focus and place a stronger emphasis on digital innovation.
You're walking along the streets of New York City, earbuds firmly in place, texting furiously and doing your best to ignore the press of humanity as it swarms around you … when the monster-movie version of the very horror you're seeking to avoid erupts out of a street grate. It would be enough to make you drop your skinny latte on your skinny jeans.
Score another victory for prankvertising and AMC. For a moment there, I had forgotten about The Walking Dead, which shambles onward, entering its fifth season even as the zombie apocalypse genre is starting to feel like a rotten cliché. The stunt itself, orchestrated by ad agency Relevent, is simple and effective, but there's a surprisingly real and sweet moment when the zombies restrain themselves from scaring the bejesus out of a little girl who wanders up to the grate in curiosity.
Of course, they don't have any reticence about scaring their own cast. Norman Reedus was recently pranked by costar Andrew Lincoln and one-limbed Vine star Nick Santonastasso. They set him up with a fake interview in Tokyo and then sprung the undead on him.
Between those two incidents, and the even more aggressive "Devil Baby Attack" prank for the horror movie Devil's Due, it seems ambushing people in NYC with horrifying half-humans is the strategy of the season. If that's what it takes to breathe life into the zombie genre, then prank on.
Credits below.
CREDITS Client: AMC Agency: Relevent Executive Creative Director: Ian Cleary Executive Producer: Tony Berger Creative Director: Jody Feldman Producer: Bari Henderson Account Manager: Claire Annas
The main sponsors of the Sochi Winter Olympics were yesterday asked to pressure Russia on its anti-gay laws by protestors across the world and today the majority of the sponsors have laid out the stance on the issue.
After parting ways with Wieden & Kennedy in October, Levi’s has enlisted Interpublic’s DraftFCB and House Worldwide to handle global marketing for the brand.
Levi’s said that it and Wieden & Kennedy parted ways mutually, and that the company felt the need to evolve its existing model. “This new tailor-made structure will enable us to better manage the overall creative process with efficiency and efficacy,” said a spokeswoman. There was no formal review.
The work will be developed by teams from DraftFCB and House Worldwide working together as one team. The company said that is not a lead-agency and follower-agency model. “This is a new model of one team built from the best creatively that DraftFCB and The House Worldwide has to offer from inside the U.S. and around the world, working seamlessly together on the campaigns,” said a spokeswoman. “It makes sense to source creative talent from a broad spectrum of markets as well as the U.S. for a global brand of the stature of Levi’s.” Omnicom’s OMD remains the company’s global media agency.
It’s National Storytelling Week so a good time for brands to forget the marketing jargon and get back to the roots of how to tell a gripping story that will have your audience rapt. Professional storyteller Fiona Angwin, aka The Yarn Spinner, shares her top 10 tips for winning over any audience – or consumer.
The drive for diversification will take agencies into new formats, whether long-form TV or film content, experiential environments and gaming. So how do you develop brand-based ideas for a multi-format experience?
England Rugby sponsor O2 has created a 360-degree virtual reality (VR) sporting experience that will let sports fans don an Oculus Rift gaming headset and virtually train with the England rugby team.
The score for buzz on the chart here ranges from 100 to negative 100 and is compiled by subtracting negative feedback from positive on the question, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” A zero score would mean equal positive and negative feedback.
Scores for word of mouth and purchase consideration range from 0% to 100%. Word of mouth reflects the brands that respondents said they had talked about with friends and family online or in person during the past two weeks. Purchase consideration reflects the brands respondents said they would consider when they were next in the market.
The jury room will look a little different this year at the Cannes Lions International Festival of Creativity, where more of the jury presidents will be female than ever before. Three of the 17 juries at the main festival will be led by womenup from the usual one or at most two in past years. And the new two-day Health Lions festival, aimed at the health care industry, will have two jury presidents, one of whom is a woman.
That’s significant at a global industry gathering where women have long been under represented in the jury room.
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