Hasta La Creative!

It’s been called the No. 1 specator sport during the Olympic Games. Pin trading — the buying, selling and trading of commemorative pins at Olympic Games — first became popular in the 1980s. It’s since turned into an industry in itself — and a sport anybody can qualify at.

Heading into Thursday’s start of the Sochi Winter Olympics, the U.S.Olympic Committee has launched its first social-media and mobile game around pin trading.

Lisa Baird, CMO of the USOC, wants to use pin collecting to reach younger, social-media loving sports fans. To do so, the USOC has created its first Facebook game called “Pinsanity,” that’s also available on mobile and tablets.

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