Costa, the coffee shop chain, has extended its relationship with Karmarama by hiring the agency to create a campaign to support the brand’s roll out in the French market.
Natural Balance Foods, the wholefood snacking company, has hired MEC to its social media account.
(TrendHunter.com) Photographer Dona Schwartz has released an evocative series of empty nesting photography. Schwartz photographed numerous sets of parents standing in the rooms that once belonged to children who have…
NIKE SIGNS MICHAEL JORDAN
Upon leaving North Carolina in 1984, His Airness actually wanted a sneaker deal with Adidas. But he ended up signing with Nike for the unheard of sum of $500,000 a year. Three decades later, Nike’s Jordan brand still controls 58% of the basketball-shoe market, according to SportsOneSource. Mr. Jordan still makes millions annually pitching Hanes and other brands.
ARNOLD PALMER’S HANDSHAKE DEAL WITH MARK MCCORMACK
Hyundai has agreed a 11-year sponsorship deal with the Tate to support annual installations in the Tate Modern’s Turbine Hall in London.
Barratt, the homebuilder, has appointed Zone as its retained digital agency after a competitive pitch.
With the economy on the upswing and the coast seemingly clear following the financial crisis, JP Morgan Chase launched a campaign last May around the tagline “So you can” under its first chief marketing officer, Claire Huang.
But after 2013 ended with a flurry of settlements with regulators that added up to more than $20 billion for the year, Ms. Huang, who joined from Bank of America in September 2012, is out and the largest U.S. bank is turning to longtime insider Kristin Lemkau to steer its image.
Ms. Lemkau, named chief marketing officer on Jan. 7, knows Chase inside out and has seen it through difficult times. She started at a predecessor firm of the bank in 1998 and was chief communications officer before her appointment — a position she’s going to retain. She has worked on the consumer bank and the investment bank sides, bringing PR, marketing and branding experience. The mother of two was previously responsible for corporate branding and employer branding (employee recruitment) for the whole firm andserved as CMO for the investment bank during the financial crisis until 2010.
Le photographe anglais Edward Neumann propose de superbes clichés, jouant sur les formes géométriques et les motifs répétitifs qu’il découvre à travers l’architecture. Avec plusieurs séries en cours dont notamment le project Orb, l’article déforme avec talent ses clichés, plaçant ainsi une orbe transparente surréaliste.
Every marketer seems to stand up and cheer for sports. From jewelry retailers to automakers, brands dole out millions of dollars to have access to one of the last DVR-proof offerings on TV, an arena where “mass market,” “reach” and 30-second spots still mean something.
Robert Carter, VP-automotive operations for Toyota Motor Sales USA, puts it simply. “You have a better opportunity to get your message in front of a sports viewer vs. somebody that DVRs a drama, then commercial-skips,” said Mr. Carter at the Automotive News World Congress in Detroit.
But modern sports marketing stretches far beyond TV. It might be the best place to get creative in both message and media: data-based mobile marketing plays at NBA arenas; virtual ads behind home plate during Major League Baseball telecasts; real-time tweets during NCAA’s March Madness; and b-to-b plays at the U.S. Open and Nascar races.
Male Cancer Awareness Campaign (MCAC), the men’s cancer charity, has appointed Lucky Generals to its advertising account.
Now has recruited Melanie Portelli to run its Butlins account, as well as being responsible for new business and PR as marketing director.
Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand’s largest media spend to date
In the omni-channel age where shoppers are faced with multiple touch points, it’s more important than ever to ensure that each customer interaction leaves a lasting impression.
YouTube is aiming to capitalise on growing anticipation ahead of next month’s Super Bowl broadcast with a hub featuring teaser content from advertisers.
Zoopla looks set to pull its multi-million pound sponsorship deal with Premier League team West Bromwich Albion if the club selects Nicolas Anelka, who has been accused of making an anti-Semitic gesture during a match.
Oddschecker, the odds comparison site, is backing the launch of its latest app with a TV ad campaign that breaks today.
The Department for Work and Pensions (DWP) has appointed Engine to handle its workplace pensions activity.
L’équipe de Fubiz est heureuse de vous présenter ses meilleurs vœux pour la nouvelle année. Que 2014 soit pour chacun d’entre vous une source de joie, de bonheur et de créativité. A cette occasion, nous vous offrons une œuvre d’art conçue pour l’occasion et en collaboration avec studio Bonace. Bonne année à vous tous !
Télécharger les vœux 2014 en grand format
Advertising Agency: Agency Republic, UK
Executive Creative Director: Alistair Campbell
Copywriter: James Hodson
Art Director: Jason Keet
Technical Director: Tom Cole
Creative Technologist: Bashkim Isai
Design: Michael Robinson
Business Director: Stephen Armstrong
Project Manager: Richard Templeman
Strategy: Alistair Millen
Producer: Kelly Noble / Bridal
Production Company: Not To Scale
Director: Simon Robson
Producer: Dan O’Rourke
Sound: Grand Central Studios
Sound Design: Tom Pugh
Advertising Agency: Agency Republic, UK
Executive Creative Director: Alistair Campbell
Copywriter: James Hodson
Art Director: Jason Keet
Technical Director: Tom Cole
Creative Technologist: Bashkim Isai
Design: Michael Robinson
Business Director: Stephen Armstrong
Project Manager: Richard Templeman
Strategy: Alistair Millen
Producer: Kelly Noble / Bridal
Production Company: Not To Scale
Director: Simon Robson
Producer: Dan O’Rourke
Sound: Grand Central Studios
Sound Design: Tom Pugh
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