Jan
20
10 Great Moments in Sports-Marketing History
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NIKE SIGNS MICHAEL JORDAN
Upon leaving North Carolina in 1984, His Airness actually wanted a sneaker deal with Adidas. But he ended up signing with Nike for the unheard of sum of $500,000 a year. Three decades later, Nike’s Jordan brand still controls 58% of the basketball-shoe market, according to SportsOneSource. Mr. Jordan still makes millions annually pitching Hanes and other brands.
ARNOLD PALMER’S HANDSHAKE DEAL WITH MARK MCCORMACK
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