Ad Age visited Super Bowl Boulevard — a 13-block stretch of Broadway that lets visitors interact with NFL athletes, play games and win prizes from big brands.
Brands are getting all nostalgic with their TV spots for the highest viewed media booking in the world.
Para algumas pessoas, felicidade é ir a uma lanchonete e descobrir que o ketchup que eles usam é Heinz. Especialmente se elas têm o hábito de usar o produto em quase tudo que consomem. E é um pouco dessa felicidade que a marca resolveu levar ao intervalo do Super Bowl, em seu retorno ao grande jogo após 16 anos. Happy tem criação da Cramer-Krasselt e, apesar de sua simplicidade, tem tudo para conquistar o público.
O filme coloca o produto em diferentes situações que fazem parte do cotidiano dos consumidores, que ao som de If You’re Happy (Se você está contente bata palmas), mas substituindo a batida de palmas por uma batidinha no fundo do vidro de ketchup. É o tipo de comercial simpático, que gruda na nossa cabeça e até te faz cantar.
Abaixo, a versão mais longa.
Post originalmente publicado no Brainstorm #9
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La photographe Hana Voja?kova, basée à Londres, réactualise des légendes dans le monde contemporain et dans différentes villes du monde avec la série « Milk & Sea ». Elle représente donc des sirènes dans la vie de tous les jours : attendre à un arrêt de bus en Allemagne, laver son linge au Portugal.
Allemagne.
Islande.
Angleterre.
Portugal.
République Tchèque.
Sicile.
MoneySupermarket.com is looking to take its on-going ‘You’re So MoneySupermarket’ campaign to the “next level” with an ad starring hip-hop star Snoop Dogg.
Butt clenches: you can do them anywhere, anytime. You can do them while making a sandwich, while standing on an escalator, even while waiting for a bus.
(TrendHunter.com) Big hair, lady-like lace and little underwear are what it’s all about in this Vanity Fair Italia January 2014 lingerie spread.
Photographer Stewart Shining snaps up this sultry shoot with soft…
The widest ever partnership of drinks companies, retailers, rights holders and representatives of sports, music and venues have signed up to a new code aimed at regulating all new alcohol sponsorship agreements in the UK.
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.
Inferno made a pre-tax loss of £340,753 in the final full financial year before being bought by DraftFCB, after losing a significant chunk of its Nokia business.
Google’s UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year.
Amazon has recorded net profits of $239m for its fourth quarter, up from $97m a year ago but still shy of market expectations.
Mathieu Le Lay a réalisé une superbe vidéo centrée sur le travail du photographe Brice Portolano. Intitulée Keep Exploring, il a suivi l’artiste français pendant trois semaines à travers notamment la province canadienne de Colombie-Britannique. Un rendu soutenu par le Canadian Tourism Commission du plus bel effet.
Portfolio Mathieu Le Lay
BMW Motorrad, the car manufacturer’s motorcycle division, is reviewing its European creative account.
(TrendHunter.com) This Vogue Korea February 2014 shoot looks like it was taken straight out of the pages of an animated series.
Featuring futuristic and eclectic ensembles, the ‘A Doll House’ editorial…
Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week’s most-shared ad to dispense health and fitness advice to members of a gym.
(TrendHunter.com) This striking beauty series features model Carola Remer sporting a number of eccentric eye makeup looks. Photographer Benjamin Vnuk put together this eye-focused beauty editorial for Narcisse…
(TrendHunter.com) The H&M SS14 Home collection will appeal to many different types of people thanks to its mishmash of inspiration. From organic, nature-inspired prints to modern vintage objects and bright pop…
(TrendHunter.com) The Free People February 2014 collection foregoes urban cities and farm fields for its latest style catalog. Instead, it embraces a more minimalist photoshoot in studio to let the clothes shine a…
Copywriters / Directors: Henry Inglis, Aaron McCann
Producer: Lauren Elliott
Director of Photography: Denson Baker ACS
Focus Puller / 1st AC: Eamon Dimmitt
Data Wrangler / 2nd AC: Dominic Pearce
Stills Photographer: Courtney McAllister
Camera Assistants: Olivia Dhimitri, Maxwell Penny
Gaffer: Dion Borrett
Best Boy: Daniel Halliday
Key Grip: Clint Lawrence
Production Manager: Kate Jones
1st AD: Reece Bagrowski (Reece #1)
2nd AD: Reece O’Connell (Reece #2)
Production Designer: Ruth Levi
Standby Props: Kaylee Higgott, Matt Willemsen
Costume Designer: Nicole Ferraro
Standby Wardrobe: Holly Mumford
Special FX Makeup: Kate Anderson
Editor: Henry Inglis
Practical FX: Jeremy Shaw
Digital FX: Robert Woods
Additional Digital FX: Henry Inglis
Grading: Dominic Pearce
Sound Designer: Xoe Baird
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
