Hasta La Creative!

The International Consumer Electronics Show is Mecca for gadget geeks, but for marketers like GE and Unilever it’s something else entirely: a glimpse of how they’ll reach consumers in the future.

For media agencies and a growing number of non-tech brands, CES has become the most important date on the calendar, if not for the opportunity to see where tech is taking consumers, but to conduct a first round of meetings with ad sellers like Google, AOL, Yahoo and Twitter.

While in years past brands might have approached CES with wide-eyed wonder, this year they’re coming to Vegas with a more-focused agenda. “Today brand marketers are coming with a much clearer picture of what they want to achieve,” said MediaLink CEO Michael Kassan. “It’s not the exploratory stage. They know what they’re there for.”

Continue reading at AdAge.com

(TrendHunter.com) Looking at the polygonal House I from the street might cause you to expect triangulated spaces inside of it. You might be surprised then to see that the interior of this dwelling is shaped by the…

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Nos últimos anos, a Old Spice apostou continuamente no nonsense para comunicar sua linha de desodorantes. Mesmo quando Isaiah Mustafa saiu um pouco de cena, o estilo foi mantido.

Agora a marca adotou um musical para mostrar mães que choram quando os filhos se tornam adultos, outras mulheres se tornam namoradas, e eles saem de casa. Mas se engana se quem pensa que a bizarrice ficou de lado (o thumbnail do vídeo acima não me deixa mentir).

“Momsong” mistura o canto triste das progenitoras com situações absurdas. Após dizer que Old Spice fazem garotos se transformarem em homem, o filme assina com um trocadilho: “Smellcome to Manhood”

Post originalmente publicado no Brainstorm #9
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A longtime columnist for a gun magazine questioned when the regulation of guns became infringement of the right to bear arms. He was quickly fired, squelching any debate.