Hasta La Creative!

Wendy Suen, national talent director, human resources at GroupM China, said candidates “really cried, they laughed, and they really didn’t sleep — it’s all real!”

Another reality, she said: “Shortage of talent is a perennial problem faced by all the agencies in our industry.”

Education and training are a focus of efforts to address the problem. The WPP School of Marketing and Communications opened in Shanghai in 2011, for example, and Omnicom works with several top Chinese Universities.

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Group M caught up with Sir Martin Sorrell after a brief tour of this year’s Consumer Electronics Show in Las Vegas.

Le photographe Thomas Zakowski a pu observer lors de son voyage dans le Michigan aux USA à quel point l’hiver peut être rude. En capturant avec son Canon EOS 40D ces images prises après une tempête, il nous dévoile des phares totalement congelés. Des clichés que l’on pourrait croire sortis d’un film catastrophe.

Tribal Worldwide London has promoted Simon Poett, a creative director at the agency, to the role of executive creative director, replacing Chris Baylis.

The Brit Awards with Mastercard is ramping up its digital marketing activity in a bid to better engage with its 16- to 35-year-old audience, by rewarding them with exclusive content.

Procter & Gamble, the FMCG giant, has topped the viral chart this week with an ad based around its sponsorship of the Sochi 2014 Winter Olympics.

Axa Wealth, the wealth management division of insurance specialist Axa, is in the early stages of reviewing its social media arrangements.

L’agence DDB a imaginé pour Hasbro cette série de visuels très réussie pour le jeu de société Trivial Pursuit. Reprenant des images mondialement connus, et s’amusant à les remplacer par des camemberts, éléments essentiels du jeu. Une idée ingénieuse à découvrir en images dans la suite de l’article.

Coca-Cola is revamping its zero sugar and zero calorie drink, Coke Zero, backed by a major ad campaign sporting the new strapline,”just add zero”, as it seeks to attract young men and women.

(TrendHunter.com) Westcomb is an outdoor fashion brand straight out of Vancouver that has carved a modest niche for itself by partnering with the world’s most forward-thinking textile manufacturers. This is…