Hasta La Creative!

A smile changes everything!

On August 9th five well-known Warsaw statues went undergo seemingly small, but significant metamorphosis – they began to smile. Every smartphone user, walking nearby the statues, was able to change their stony faces, by putting on them smiles.

Action of blend-a-med aimed at turning attention to the fact, what big role plays smile in our life. We often don’t pay attention to it, but it is the smile, which makes us feel younger and more attractive. With a smile we win sympathy of the others, we gain friends and increase our chances for professional success. It’s also worth remembering, that smile relaxes us and makes us feel happier – it’s work of endorphins, called hormones of happiness. When we laugh, we stimulate our organism to produce more of them.

We know now, why smile is so important – now the only thing we need to do is smile! Let the smiles of Warsaw monuments inspire us every single day!

Experiment, made possible with Layar application, was performed on five Warsaw monuments: Chopin, Mickiewicz, Mermaid, Colleoni and one of statues from Wilanów Garden. Use of modern technology allowed smartphone users to change their serious, sometimes even sad appearances filling them with happiness and joy. To admire the change taking place in the statues thanks to the smile, one only needs to catch their faces with a smartphone with active Layar application. On the screen of the device appeared alternative, smiling versions of the monuments. That the beautiful smile can change the world around us and the way we are perceived convinces blend-a-med – organizer of the action.

The action began on August 9th. At the very same day passers-by had a chance to admire metamorphosis of Warsaw statue of Bartolomeo Calleoni. On the serious face of venetian condottiere, whose monument stands in the courtyard of Academy of Fine Arts in Warsaw, wide smile was settled. For seven days changed face of the monument inspired passer-by’s to drop stony face and to smile more often.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Copywriter: Marta Hermanowicz, Konrad S?onecki
Art Director: Jacek Gierlasi?ski
Account Director: Teresa Szab?owska
Photographer: Bartosz Morawski, Anna Wydro, Anna Caban

An exclusive 3D printed toy shop to create Christmas presents for vulnerable children. Open to all from Friday 13th December to Wednesday 18th December, ‘Print Happiness’ will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day. Six state-of-the-art Ultimaker 3D printers will create the toys live at the bustling Soho site in London. To print a toy, members of the public simply need to make a text donation of £5 to a specific number, and select the toy design of their choice.

Advertising Agency: AMV BBDO, London, UK
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Executive Creative Directors: Adrian Rossi, Alex Grieve
Designer / Illustrator: Mario Kerkstra
Planner: Louise Nolder
Account: James Walker-Smith, Jane English, Rachel Watson, Francesca Warner
Innovation team: Gregory Roekens, James Rowley
Art Producer: Sophie Hector
TV Producer: Rebecca Holt
Digital Production team: Stephen Bond, David Blanar, Maebh Kelly

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How to put some spirit back into the holidays!

Ho ho ho Jammers!

Are you going to participate once again in the doomsday consumer fest that Christmas has become … or are you going to try do things differently this year?

Buy Nothing Christmas is the surest way to leave zero-footprint on the planet, but the truth is not everyone is ready to go cold turkey from gift giving. But each of us can still make a radical move by upholding this single vow …. repeat the following out loud in front of a witness, “I shall not visit a single mall or box store this Christmas. I hereby swear-off Amazon and all the other online mega stores! I pledge to go indie and local or bust!”

Avoiding the nerve centers of corpo-capitalism and going local and indie with every gift you buy will magically change your mood and inject some authentic spirit into your gift hunting.

And while you’re in the tone-shifting mood, why not slip a ten-dollar bill into the hands of the next homeless person you encounter!

Then give $100 to your favorite NGO.

Go deep … give till it hurts … (just not to a megacrop). That impulse to give beyond the comfort zone is where the real magic of the holidays lives.

Kanpai, prosit, krisimesi emnandi, l’chayim, Joyeux Noël!

Here’s to a corpo-free holiday this year!

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