(TrendHunter.com) Photographers ViCOOLya and SAIDA captured these incredible season shots of women. Each woman takes on the role of a season and the stylists and makeup artists accentuated her natural features to…
We haven’t seen the last of Melbourne Metro Trains’ “Dumb Ways to Die” characters. The morbidly cute critters are back on the scene, appearing in outdoor ads and train wraps to wish commuters a happy, and safe, holiday season.
Metro marketing manager Chloe Alsop said the new posters, postcards and six-car train wrap reflect a “very Aussie” style of holiday theme: Rather than sipping coca by the fire, the characters are barbecuing and frolicking (in Santa gear) on the beach.
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Advertising Agency: Big Communications, London, UK
Executive Creative Director: Dylan Bogg
Creative Director: Stuart Perry
Art Director: Katie Bradshaw
Copywriter: Ryan Griffiths
D.O.P: Ian Winstanley
Director: Paul Griffin
Published: December 2013
Minneapolis has long been known as a creative hotspot, and helping to cement that reputation is Colle & McVoy. It’s known as one of the best places to work (in the eyes of such diverse pubs as Outside magazine and Advertising Age) and for it smart ideas and design-savvy work. Among the latter are efforts for clients such as Land O Lakes, including the recent FarmFamilies website, highlighting the farming families within the company’s dairy farmers co-operative, and Caribou Coffee, patron of innovative ideas that include personalizable packaging that pays homage to cancer survivors. The agency was also behind the memorable Heart Rescue Project for the Medtronic Foundation, a frightening, yet useful site that educates viewers on how to help someone who experiences cardiac arrest.
Leading the creative charge at the agency is Chief Creative Officer Mike Caguin, whose past stints were at shops such as Butler, Shine, Stern & Partners and TBWA/Chiat/Day. Beyond advertising, he’s an outdoor sports junkie who’s completed ten marathons and an Ironman. But that’s not the most suprising thing about him, as you’ll learn in this week’s installment of Six Things.
1. He has an unwavering obsession with all things Bigfoot, paranormal and alien. Despite rational evidence to the contrary, and attempted convincing from his children, Mike is a believer. The proof is everywhere on TV.
KFC’s special Christmas ad during ‘The X Factor’ final on Sunday night will feature 27-year-old Alpa Patel, who has won the fast food brand’s #UniteThisXmas Twitter competition.
Cinematic trailers for upcoming book releases are rarely all that enjoyable, but then again, they rarely feature the amorous insights of a gay James Franco. In a surprisingly star-studded and unsurprisingly self-deprecating clip promoting his new memoir, Little Failure, humorist Gary Shteyngart learns that his work will never emerge from the literary shadow of his husband, played by James Franco as James Franco. Also dropping by to keep Shteyngart's self-image and expectations low are Rashida Jones and Jonathan Franzen. Via BuzzFeed.
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Have you seen the November issue of The Atlantic? It features a fantastic cover story by James Fallows titled “The 50 Greatest Breakthroughs Since The Wheel.” The piece covers everything from the printing press, No. 1 on the list, to the combine harvester, No. 50.
With a few modifications, this article could have been turned into a native ad for GE, and it would have been the best native ad written so far.
Modification 1. Use this label: “This article has been made possible thanks to a generous grant from GE.”
Legoland-owner Merlin Entertainments has appointed Beattie McGuinness Bungay to create a new global campaign for the theme park, after a pitch.
Em um mashup de sete minutos de duração, o youtuber Gen Ip, reuniu 300 filmes de 2013.
Você pode pensar: “Ah, um monte de clipes reunidos. OK. Legal.” Mas é mais do que isso. O vídeo foi dividido por temas, relacionando poeticamente filmes com 5 motes em comum: O sentido da vida; A natureza da maldade; O mistério da morte; O poder do amor; e a inevitabilidade do tempo.
Não ligue se você não assistiu um monte deles. Os principais só chegam aqui na selva no ano que vem. A lista completa de filmes você ver no tumblr: filmography2013.tumblr.com
Post originalmente publicado no Brainstorm #9
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In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven-to-one advantage over gun-rights organizations, which spent only $1.9 million.
At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.
The gun-rights groups may have had the better tactic — especially in a quiet election year.
We’ve got a goofy Friday video here from the folks over at New York agency Rooster, certainly no strangers to silliness.
In the latest Rooster original, Michael Luciano and Philip Matarese engage in some investigative journalism to explore the issue of sexual harassment in the workplace. Matarese goes undercover as a woman (unconvincingly) to see firsthand what sexual harassment in the workplace is like. But Matarese and Luciano are disappointed to find that their co-workers mostly just ignore Matarese. They spend most of the 3:19 video hoping in vain for any sign of sexual harassment. The surprise is that Matarese enjoys playing the part of a woman a little more than expected. In the end, Luciano finds a very flimsy excuse to call out an employee for sexual harassment, and Matarese makes an important decision. As you can surmise, this is a lot of off-the-wall silliness from Rooser, but it suffers from one thing: a lack of chief Gavin McInness. McInness, now perhaps most famous for teaching us all how to fight a baby, was the key to the success of previous Rooster Originals, and the Rooster crowd has a hard time getting any laughs without him. Hopefully he makes a return in the next installment.
New Career Opportunities Daily: The best jobs in media.
Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business.
Although the original conversation has since been removed from the Washington-based company's Facebook page, a screenshot that's been widely passed around online shows a customer berating the business for botching her order and not responding to her calls. In a lengthy and detailed reply, co-founder Ryan Clark (seen at left in the photo above) described how the customer had actually been harassing his employees and ignoring Liberty's attempts to reach out.
Since the screenshot was posted to Reddit this week by a former employee, the Liberty Bottleworks Facebook page, phone number and website have been flooded with supporters who appreciate the company's "family first, product second" philosophy.
"Wow people, thank you again for the support – we are so thankful," the business posted Thursday on Facebook. "We want to reiterate to you all, the call volume, and visitation to our website are massive right now—more than we've ever seen obviously." Via NWCN.
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Focus sur le projet de Withings, une entreprise spécialisée dans la conception d’objets connectés propres au self-tracking. Avec cette vidéo « Naked » en technique stop-motion nécessitant plus de 3 jours de tournage avec 100 personnes nues, cette création très réussie est à découvrir en images dans la suite de l’article.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk entrevista o professor Alcides Cardoso dos Santos, um dos maiores especialistas em William Blake no Brasil. E para que pudéssemos aproveitar a presença dele ao máximo, o tema da conversa foi, obviamente, William Blake, o grande poeta e pintor inglês dos séculos XVIII e XIX.
Conheça sua importância na história da ilustração e poesia mundiais, suas inovações técnicas, a crítica aos iluministas, sua complicada relação com o movimento romântico, sua mitologia pessoal e muito mais.
Promoção: para ganhar uma cópia do livro “Visões de William Blake”, de Alcides Cardoso dos Santos, basta comentar neste post!
>> 0h12min30seg Pauta principal
>> 1h56min42seg Música de encerramento: “Book of Thel”, de Bruce Dickinson
Links
William Blake Research Center
Blake Archive
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
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Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Macro bug photography is a series of photos by Colin Hutton that get real up-close and personal with those creepy crawlies that tend give most people the willies.
It’s Colin Hutton’s…
Charter Communications Inc. is preparing an offer letter to acquire Time Warner Cable for less than $140 a share, according to a person with knowledge of the matter.
Charter will send the so-called “bear hug” letter to Time Warner Cable as early as next week, according the person, who asked not to be identified because the negotiations are private. The offer will include cash and Charter stock, the person said.
It’s called a bear hug letter because it offers a significantly higher price than a company’s shares are worth. They typically come when it’s unclear whether management of the targeted company is interested in selling.
The movies emerged as awards front-runners on Thursday, as each picked up seven Golden Globe nominations.
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(TrendHunter.com) Ottawa, Canada artist Malorie Bertrand created an eerie photography series called ‘An Alien Winter.’ The bizarre, yet beautiful editorial was created for EF Magazine and it features a beautiful…
How about some Friday morning inspiration?
Operating under the assumption that marketers aren’t self-congratulatory enough already, Toronto-based creative shop Open created “The Marketers’ Anthem” for this year’s Marketer of the Year issue of Strategy. Luckily, Open had a sense of humor about the video.
Dedicated to “Consumer Whisperers, Mother Targeters and Brand Guardians” everywhere, the video is a well-produced and humorous homage to the men and women who “moved us to vote, follow, share, pin, tweet, re-tweet and like.” Open pokes fun at trends like adding “-vertising” to everything, and using acronyms like ROI for return on investment and KPI “instead of what KPI stands for.” (It’s key performance indicator, guys.) The good-natured humor and sarcasm are balanced out by an earnest call to action, and it’s this balance that makes the 1:30 video work. Because on the one hand, it’s impressive that digital marketers have invented a cookie that we can be friends with, but on the other hand, “Oh god, we’re friends with a cookie.” Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Campbell Soup Co. is bolstering its marketing ranks by hiring a former UM exec for the newly created position of VP-integrated marketing.
Yin Woon Rani will “be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies,” according to a statement. She will report directly to Senior VP-Chief Marketing Officer Michael Senackerib.
From late 2011 to early 2013, Ms. Rani was North America president for the Interpublic Group of Cos.-owned media agency. She left UM in March, amid a raft of management changes at Mediabrands, the umbrella company for IPG’s media agencies.
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