Hasta La Creative!

As consultancies like Accenture and Deloitte muscle onto agency turf, shops are turning the tables with new-practice groups that offer everything from product-portfolio-management advice to recommendations on corporate reorganizations.

Publicis Groupe’s Starcom MediaVest Group last week launched marketing consulting brand Zero Dot at the same time sibling Zenith soft-launched a media-focused consultancy called Apex. They join months-old experiments at Interpublic Group digital shop R/GA and WPP media-agency network GroupM to tap into broad-based consulting services that can offer higher compensation rates than advertising while also reeling in new ad business.

Business is good

Continue reading at AdAge.com

Stor&Liten is one of Sweden’s most beloved toy stores – today only accessible online.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Photographer: Pekka Stålnacke, bsmart.se
Project Manager: Louise Wallgren
Account Director: Magnus Tengzelius
Final Art: Åsa Stjärnquist

The ad watchdog has banned a video ad from the protein drink For Goodness Shakes for making references to masturbation.

Independent PR giant Edelman is joining the big leagues of paid media as it hires Chris Paul, general manager for Publicis Groupe’s central data and media trading hub Audience on Demand.

Mr. Paul will assume the newly created role of head of global paid media, starting Dec. 9.

The hire signals a growing demand for paid media to support campaigns that start with owned content and earned media.

Continue reading at AdAge.com

Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its “happiness” proposition after a competitive pitch against undisclosed agencies.

Brands will have the opportunity to get involved in street art next summer through an initiative with the National Literacy Trust to sponsor “BookBenches” located all over London.

“Condor Trip. Brush your teeth anywhere you go.”

Advertising Agency: Opusmultipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Copywriters: Gustavo Frare
Art Director: Keith Lauer
Illustrator/ CGI Imagery: Keith Lauer
Photographer: Vivian Mortean
Account Manager: Valmera Ciampi
Account Executive: Letícia Balbinoti

Advertising Agency: DLVBBDO, Milan, italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Nicola Cellemme, Pasquale Frezza
Art Director: Simone Di Laus
Copywriter: Dario Lo Nardo
Client Service Director: Chiara Niccolai
Account Director: Domenico Grandi
Account Executive: Neli Mechenska
Producer: Marijana Vukomanovic
Cdp: KUME Film
Director\dop: Luca Fantini
Line producer: Pietro Ferri
Ex. Producer: Claudio Castellani
Junior producer: Beatrice Pepe
Set design\styling: Cristina Panata
Editor\Postproduction video: Manu Gerosa
Music\Sfx: Franky B
Colorist: Enzo Catizzone
Photographer: Alessio Barbanti
Postproduction photo: Davide Calluori

Advertising Agency: DLVBBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Nicola Cellemme, Pasquale Frezza
Art Director: Nicola Cellemme, Simone Di Laus
Copywriter: Pasquale Frezza, Dario Lo Nardo
Client Service Director: Chiara Niccolai
Account Director: Domenico Grandi
Account Executive: Neli Mechenska
Producer: Marijana Vukomanovic
Music\Sfx: Bartolomeo Sailer
Director/Screenplay: Shingo Shimoyama
Storyboard: Yukio Akiyama
Animation Director: Marisuke Eguchi
Art Director: Masayuki Yamada
Mechanical Design: Junichiro Tamamori
Special Effects: Bora Lee
CG Supervisor/Character Animator: Chihiro Takigawa
CG Modelers: Chihiro Takigawa, Eiji Kondo, Yuya Hatano, Minami Ohkawara, Naoya Okugawa, Yusuke Kikuchi, Syoutaro Takahashi, Akiko Kobayashi, Satoshi Watanabe, Kentaro Shiomitsu
Technical Director: Naoyuki Kuzuya
Key Animators: Masaya Yamamoto, Shinichiro Minami
In-between Animation: Toshiya Tanaka
Color Design: Eimitsu Kurita
Sound Director: Satoshi Motoyama
Sound Effects: Yasuyuki Konno
Mixing: Zenji Koide
Composition/Editing: Miwa Yanagida, Kouhei Honami
Producer: Hideaki Suzuki
Animation Producer: Kazuhiko Yagiuchi
Assistant Producers: Kentaro Shiomitsu, Yoshie Takagi, Andrew Schaeffer
Production Cooperation: BILBA, Studio Izena
Produced by GEN INC. and Simogumi Inc.

Noritaka Minami a imaginé cette série appelée 1972 en l’honneur du Nakagin Capsule Tower, tour insolite imaginée par l’architecte Kisho Kurokawa à Tokyo, cherchant à concevoir des capsules flexibles et temporaires. N’ayant finalement pas bougées, le photographe a voulu immortaliser ces espaces confinés.