Trend of the day: Austerity fatigue
Posted in: UncategorizedIn the latest of our ‘Forward 50’ trends series, Nicola Kemp says that the marketing motto of the recession could well have been “Buy one unimaginative marketing idea, get one free.”
In the latest of our ‘Forward 50’ trends series, Nicola Kemp says that the marketing motto of the recession could well have been “Buy one unimaginative marketing idea, get one free.”
Advertised brand: Public Interest
Advert title: Child Marriage
Advertising Agency: Nikotin Pune India
Creative Director: Nitin Adake
Art Director: Nitin Adake, Nikhil Kukalwar
Copywriter: Nitin Adak
Additional credits: Vijay Powar
The post Public Interest ad against child marriage by Nikotin, Pune appeared first on desicreative.
Advertising Agency: Rubecon, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Diya Pallikal
Copywriter: Sajan Prathap Singh
Illustrator: Samuel Rajapandian Sam
Photographer: Kunal Daswani
The post Prince Jewelry appeared first on desicreative.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Henrique Nardi entrevistam Cecilia Consolo, organizadora do livro “La tipografia en latinoamérica: orígenes y identidad”, que aborda a história da tipografia na América Latina. Quais as origens? Quais as influências? Quais os impactos que o pensamento europeu (e de outras continentes) exerceu em nossas práticas? O livro, que será lançado em breve pela editora Blucher, buscará discutir essas questões de uma forma ainda pouco explorada no Brasil.
>> 0h07min09seg – Pauta principal
>> 0h59min50seg – Leitura de comentários e sorteio do livro do Ary Moraes
>> 1h12min14seg – Música de encerramento: “Bullet Proof Skin”, da banda Institute
Links
Livro “La tipografia en latinoamérica: orígenes y identidad”
Consolo e Cardinali Design
AntiCast em Brasília no S Catálise, 5ª Semana de Design de Brasília, dia 26 de Novembro
Catarse Bienal
Blog do Liber
Email para comprar “As coisas que Cecília fez”, primeira HQ de Liber Paz ascoisasquececiliafez@gmail.com
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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We asked Serge what was his thought about the Krust’s pizza?
It’s not pizza… YOU leave it there.
Krust’s pizza: it’s not pizza… You leave it there.
Advertising Agency: 32 MARS, Québec, Canada
Creative Director: Simon Veilleux
Art Director: Élise Pelchat
Copywriters: Guillaume Genest, Simon Allard, Simon Veilleux
Production Company: Nova Film
Director: Francois Lallier
Published: October 2013
We asked Sarah what was his thought about the Krust’s pizza?
Krust’s pizza?
Krust’s pizza: Krust’s pizza.
Advertising Agency: 32 MARS, Québec, Canada
Creative Director: Simon Veilleux
Art Director: Élise Pelchat
Copywriters: Guillaume Genest, Simon Allard, Simon Veilleux
Production Company: Nova Film
Director: Francois Lallier
Published: October 2013
We asked Mario what was his thought about the Krust’s pizza?
It is hot.
Krust’s pizza: it’s hot.
Advertising Agency: 32 MARS, Québec, Canada
Creative Director: Simon Veilleux
Art Director: Élise Pelchat
Copywriters: Guillaume Genest, Simon Allard, Simon Veilleux
Production Company: Nova Film
Director: Francois Lallier
Published: October 2013
We asked Marc what was his thought about the Krust’s pizza?
This is good, but it is not « poutine ».
Krust’s pizza: this is good, but it is not « poutine ».
Advertising Agency: 32 MARS, Québec, Canada
Creative Director: Simon Veilleux
Art Director: Élise Pelchat
Copywriters: Guillaume Genest, Simon Allard, Simon Veilleux
Production Company: Nova Film
Director: Francois Lallier
Published: October 2013
The use of data and analytics is far from perfect, but there are ways to use more information to effectively plan and track your marketing efforts.
If you’re a data wonk in pursuit of answers to the above riddle, Data Smart: Using Data Science to Transform Information into Insight by John Foreman might be the book for you.
I was hoping for a more conversational approach here, but Foreman–the Chief Data Scientist for MailChimp–is appealing more to Excel lovers and formula geeks who want to get deep into the data to create programs that better illuminate their marketing effectiveness.
The author does a thorough job of walking readers through his sample formulas and spreadsheets, tying them to real-world examples in retail and other businesses. But this book is not written for account planners or strategically-focused creatives and account execs–only if you’re a real math or data enthusiast will you find Data Smart to be a worthwhile read.
Special thanks to Wiley for providing me with a review copy.
The post Data Smart Appeals To The Marketing Number Crunchers appeared first on AdPulp.
For those who do.
Advertising Agency: In Art Studio, Cairo, Egypt
Creative Director / Art Director: Tarek Nour
Copywriter: Eslam Ahmed
Photographer: Ahmed Farouk
Published: 2013
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Digital development: Digitas LBi
Production Company: Zero TableTop
Producer: Giuliana Lorenzini
Director: Paolo Gandola
Post production: Post Office Reloadaed
Published: November 2013
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Digital development: Digitas LBi
Production Company: Zero TableTop
Producer: Giuliana Lorenzini
Director: Paolo Gandola
Post production: Post Office Reloadaed
Published: November 2013
Buongiorno San Francisco, theres’ a new coffee in town.
Since 1895 the Lavazza family has put its heart and soul into creating the perfect balance of taste and aroma. Lavazza Classico is artfully blended, rich in body and filled with Italian Passion in every cup. Enjoy.
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Photographer: Orlando Zambarbieri
Published: November 2013
Buongiorno Chicago, theres’ a new coffee in town.
Since 1895 the Lavazza family has put its heart and soul into creating the perfect balance of taste and aroma. Lavazza Classico is artfully blended, rich in body and filled with Italian Passion in every cup. Enjoy.
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Photographer: Orlando Zambarbieri
Published: November 2013
Buongiorno New York, theres’ a new coffee in town.
Since 1895 the Lavazza family has put its heart and soul into creating the perfect balance of taste and aroma. Lavazza Classico is artfully blended, rich in body and filled with Italian Passion in every cup. Enjoy.
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Photographer: Orlando Zambarbieri
Published: November 2013