Hasta La Creative!

Hamburger buns are fast food’s newest battlefield, if Carl’s Jr. and Hardee’s have anything to do with it. The fast feeders’ latest campaign touts fresh-baked buns at each of their resturants and takes aim at competitors who bake their bread off premise.

The chains, purchased by Roark Capital Group this month, are releasing a pair of ads that specifically call out McDonald’s, Burger King and Wendy’s for the fact that those chains don’t bake their hamburger buns at each restaurant. Another ad in the campaign doesn’t mention the competitors, but employs a “fun take on peoples’ love for great buns,” said CMO Brad Haley. Yes, the spots includes shots of derrieres.

Continue reading at AdAge.com

Jogador do Brooklyn Nets, Kevin Garnett é o protagonista do novo filme dos fones Beats by Dr. Dre, que mostra a complicada relação entre ídolos esportivos e os fãs de times rivais. Dirigido por Paul Hunter, este é o primeiro comercial da campanha Stop the Noise, que deverá explorar esta temática até o Super Bowl, em fevereiro. O próximo filme será estrelado pelo quarterback do San Francisco 49ers, Colin Kaepernick.

Em Hear What you Want, Garnett observa de dentro do ônibus um grupo de torcedores rivais alucinados, enquanto seu time tenta entrar na arena onde o jogo irá acontecer. Lá dentro, entretanto, a gritaria e xingamentos – os piores possíveis – continuam, enquanto ele tenta chegar até o vestiário.

É daí que os fones de ouvido cumprem sua heróica função de isolar o jogador do barulho exterior, silenciando os haters e contribuindo para que ele consiga se concentrar somente naquilo que ele quer ouvir.

Post originalmente publicado no Brainstorm #9
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Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.

NBA superstar and Brooklyn Nets power forward Kevin Garnett is the star of the latest Beats by Dr. Dre TV ad. And just like on the court, the action gets intense.

In a TV spot [see below] that broke last night, screaming rival fans wave derogatory signs and curse, throw eggs or drinks, and even spit at the bus driving into the unnamed underground arena entrance. It’s all aimed at the 19-year veteran Garnett on game day and the abuse continues as he walks through a tunnel to the locker room.

While no arena is ever shown or the opposing NBA team named, it’s clear by the short bus ride and the blue-and-orange color schemes worn by the opposing foul-mouthed fans that they’re New York Knicks supporters. And they’ve got nothing nice to say about an over-the-hill (one fan brandishes a walker at Mr. Garnett) former Boston Celtic now playing for the cross-river rivals in Brooklyn.

Continue reading at AdAge.com

Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the ‘Christian O’Connell Breakfast’ show on the slopes.

Grolsch is planning to turn the seaside resort of Brighton green as part of its long-running ‘Green Light District’ campaign.

UK brands predict Saturday 30 November will be the busiest day for online sales this Christmas, according to a study by Royal Mail.

“Condom saves life.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Riccardo Corda

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan, Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Associate Creative Director: Carlos Wigle, Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

Advertising Agency: Mori, Tokyo, Japan
Creative Director: Morihiro Harano
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Production Company: TYO
Producer: Shunichi Takano
Music: Satoshi Yoshitake
Designer: Shunsuke Sugiyama
Production Manager: Yuta Harasawa