LAPD Warns Residents About Car Break-Ins by Zombies in New PSA

Sure, they're homicidal, but do zombies also make good petty criminals? Apparently they do, swarming the Los Angeles suburbs and snatching anything not nailed down from careless residents' vehicles.

That's according to this intentionally cheesy video from one of the Los Angeles Police Department's San Fernando Valley divisions. Cops, many of them doing double duty as makeup artists, directors, writers and actors, created the seven-minute PSA to tell people to lock their cars and hide their valuables. There are some 400 vehicle break-ins a week in the area, a number that usually jumps during the holidays. What better way to capture attention than using zombies to prove the point?

Capt. Jeffrey Bert described the video to the L.A. Times as an attempt to coattail The Walking Dead in a "G-rated comic style." The undead thieves, for instance, drink 40-ouncers out of brown paper bags and shed their limbs at crime scenes. Talk about being caught red handed. The good guys don't even have to drop their donuts or use their department-issued chain saws to solve these cases.


    

Heinz in global media agency pitch

Heinz is involved in a pitch for its global media planning and buying business, which has been held by Vizeum in the UK for the past nine years.

This Nice Ukrainian Man Wants You to Buy Yourself a Roku for Christmas

As one of the world's most loyal Roku owners, I have to say I'm a bit baffled by the streaming device's official holiday spokesman: Moxkat Grvida, fictional Ukrainian outdoorsman.

In a series of spots from Butler, Shine, Stern & Partners, the affable Grvida tells you why you should buy yourself a Roku for Christmas. Some of his arguments for the TV streaming media gadget are sound, like this: "People who watch movies on the smarty phones…this is how squirrel watches movie. Do not watch TV like squirrel. With Roku streaming machine, you put the movies on the big TV screen."

Other vignettes are a bit more obtuse, like when Grvida recalls wanting a hunting rifle for Christmas but ending up with cargo pants, which is why … you should buy a Roku?

The campaign is BSSP's first for Roku since winning the account. According to a press release from the brand, the ads are "tapping into the conversation on the art of 'self-gifting,' a trend that has gained popularity over the years. According to the National Retail Federation, more than 50 percent of holiday shoppers plan to spend an average of nearly $130 on 'self-gifts.'"

And since a Roku 3 is only $99, you'll still have enough left over to buy yourself those cargo pants, or maybe a TV stand for your squirrel.


    

? Dr.Oetker Brasil apresenta “Amizade Grandiosa”

No lançamento exclusivo para o Brasil da Pizza Grandiosa, a Dr. Oetker apostou na publicidade online com o vídeo que será exclusivamente veiculado na Internet.

O vídeo destaca o mote da campanha com o título “Amizade Grandiosa. Eu tenho! E você?”. Inspirado na vida cotidiana do brasileiro que habitualmente prioriza o trabalho, deixando de dar atenção às pessoas realmente importantes para nossa vida.

A empresa promoveu o desafio do encontro com amigos e família para compartilharem grandes momentos da vida real com a Pizza Grandiosa, com base no slogan: Grandiosa no tamanho e no sabor.

Dr Oetker

A campanha diverte e ao mesmo tempo emociona, tem um pouco de nós nesse vídeo, nos faz repensar nos verdadeiros valores da vida e em que grau de prioridade eles estão.

E a campanha que começa no vídeo e transpassa para as redes sociais, quem assiste ao vídeo até ao fim é convidado para um aplicativo no Facebook, que permite o convite para o expectador compartilhar uma Pizza Grandiosa e o melhor, a Dr. Oetker fará a distribuição de algumas amostras grátis que vão ser entregues em território nacional.

Você pode ir lá ao canal, assistir o vídeo e compartilhar um bom momento com seus amigos.

A campanha da Dr.Oetker Brasil foi realizada pela agência de comunicação 3tom Digital e o vídeo produzido pela Sweet Suit Filmes.

Dr Oetker

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Prehistoric Wedding Bands – This Dinosaur Bone Band is Literally Out Of This World (GALLERY)

(TrendHunter.com) For the gentlemen who would rather prefer not to have a standard looking silver wedding band wrapped around your ring finger, you can now purchase a dinosaur bone band for your wedding. The $450 to…

Campaign Media Awards 2013: A celebration of the best in class

More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.

Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game


Thanksgiving eve is notorious as the busiest — and arguably the most annoying — travel day of the year. But not so today for some lucky plane passengers in Texas. Online retailer Zappos has decided to bring a bit of fun to the harried commute by turning the baggage claim at George Bush Intercontinental Airport in Houston into a pop-up Wheel of Fortune-type game.

Today, a carousel has been adorned with Zappos-branded roulette-wheel type slots designating different prizes, including Zappos gift certificates, North Face jackets, Jansport backpacks, Ugg boots and a Kitchen-Aid mixer. Travelers on seven different American Airline fights beginning at 8:30 am will win whatever prize their suitcases land on. Improv actors and a Zappos crew will also be on hand to MC the festivities and make sure the “game” runs smoothly.

Zappos agency Mullen conceived the idea. Over the years the shop has been asked to create out-of-the-box campaigns that surprise consumers in unexpected places — like, for example, this banner ad that unleashed an in-the-buff man into surfers’ browsers. “Zappos wants to intercept people in their everyday lives and bring surprise and delight,” explained Mullen executive creative director Tim Vaccarino. “So right away we’re always looking for something fresh in approach.”

Continue reading at AdAge.com

Moors – Asphyxiated

David M. Helman a réalisé ce superbe clip pour illustrer le morceau ‘Asphyxiated’ de Moors, duo musical composé de l’acteur et MC Keith Stanfield et du producteur HH. De superbes images autour de l’acteur, autour d’une étrange noyade, permettant de montrer tout le talent du réalisateur. Une vidéo à découvrir dans la suite.

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JWT London hires WCRS’ Welch and Nazli

JWT London has hired Rob Welch and Naz Nazli from WCRS as a senior creative team.

Jagermeister: Deer Sculpture

Advertising Agency: Publicis Italy, Milano, Italy
Creative Director: Bruno Bertelli, Cristiana Boccassini
Art Director: Fabrizio Tamagni
Copywriter: Michela Talamona
General Manager / International Client Service Director: Daniela Di Maio
Account Supervisor: Giada Salerno
Strategic Planner: Bruno Tecci
Agency Producer: Giulia Atzori
Production Company: Filmmaster
Executive Producer: Ada Bonvini
Producer: Stefania Dall’Agnese
Director’s Producer: Malachy Mcanenny
Director: 300ml
Dop: Ben Seresen
Editor: Stuart Greenwald

Ginormous Feline Furniture – The Belgium Design Studio ‘Unfold’ Unfolds the Giant Cat Couch (GALLERY)

(TrendHunter.com) I’m sure some of us have experienced the warmth of a cute kitty lounging across our laps and now with the Felix Domesticus cat couch you can experience what lounging across the lap of a cat…

Zhadina Govyadina Steak House: Check your steak size

How to emphasise the main advantage of a steak bar and make the skeptics visit it for the first time with the help of one print?
Visually demonstrate the size of the main dish!
Don’t you believe?
Just check it!
We have given everyone the opportunity to cut the area of print and compare it with the actual size of the steak.
If the size of the dish did not meet expectations, the guest got it for free.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova

L’Oreal promotes Marc Speichert to global CMO role

L’Oreal has promoted marketer Marc Speichert to the position of global chief marketing officer for the group, after only four months into his current role as the cosmetic firm’s top regional marketer in America.

Retail Windows Go High Tech for the Holidays


The sign in front of Barneys’ holiday windows in Manhattan offers a warning: Windows could cause seizures. Beware.

The black-and-white light show in Barneys’ holiday windows, unveiled last week at its flagship store, is that startling. As retailers try to keep up with technology, some are chucking the Christmas Village this holiday season for 3D projection mapping, dramatic light shows and mobile-to-window technology. Barneys concentrated on mirrors and 3D projections, while Saks Fifth Avenue revived its light show and unveiled an interactive mobile window.

Barneys used projectors, microtiles and all-weather monitors from visual-tech company Christie in its Madison Ave. window designs. The windows are composed of blinding lights, gritty music and black-and-white graphics. Their themes, inspired by French artist Joanie Lemercier, include a 3D city sculpted by laser, icicles with projection mapping and mirrors, and a virtual sleigh ride.

Continue reading at AdAge.com

Ex-Lloyds marketer Nigel Gilbert joins TSB ahead of planned IPO

Former Lloyds TSB marketer Nigel Gilbert is to join banking brand TSB in the wake of its spin-off from Lloyds, ahead of an expected IPO next year.

Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day


The Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.

There is no fighting in the stores — yet — but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British “Christmas comes early” sale.

“This shows how online is driving the retail agenda. Apple and Amazon offer deals in the U.S. and they don’t want their U.K. customers to feel cheated,” said Donald Shields, multichannel strategy director at SapientNitro. “This has obviously come from online there’s no Thanksgiving and no Friday off to go out shopping but it’s picking up momentum in stores as well, and translating into a physical retail event.”

Continue reading at AdAge.com

Living Street Paintings – Alexa Meade Takes Graffiti Art into Another Dimension (GALLERY)

(TrendHunter.com) Alexa Meade has created an amazing series of living graffiti art that uses actual people made to look like they belong in their 2D graffiti background.

No stranger to turning people into two…

Ópera e skate se misturam em novo filme de Ballantine’s

Recentemente, o Teatro Avenida, em Buenos Aires, foi o palco escolhido para um espetáculo inusitado: uma incrível reinterpretação de um trecho da ópera Carmen, de Bizet, feita pelo skatista profissional Kilian Martin. A apresentação pode ser vista em A Skateboard Opera, o mais novo filme da campanha Stay True, de Ballantine’s.

Com criação das agências M&C Saatchi Sport & Entertainment e Work Club, A Skateboard Opera acompanha a chegada de Martin ao teatro. É lá que, durante o ensaio, o skatista narra sua paixão pela ginástica e expressão artística, o que contribuiu para o desenvolvimento de sua técnica e estilo sobre o skate.

Tudo isso serve para criar expectativa para o que vem a seguir: uma belíssima performance da Canção do Toreador, que faz com que a gente pense que ópera e skate são artes que sempre combinaram entre si, como velhos amigos que se encontram para contar histórias. Recomendadíssimo.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Men Outspend Women During Holiday Season: ESPN Survey


As marketers duke it out in the critical holiday sales season, they’d be wise not to forget about a key demo: men.

Yes, men — who outspend women during almost every annual holiday, according to a study from ESPN Research and Analytics.

While women often shop without buying and visit multiple stores, men expect to buy when they shop and prefer to buy many products at one store, according to the study’s researchers Barbara Singer, VP-advertiser insights and strategies, and Patricia Betron, senior VP-multimedia sales, at ESPN.

Continue reading at AdAge.com

AA: Gun

“Don’t end your life. Begin it.”

Advertising Agency: G&E, Canada
Creative Director/ Art Director: Erin Edwards
Creative Director/ Copywriter: Gaby Makarewicz
Photographer: Ian Pool