1000 perfect moments to go shopping on H-57 online store.
Advertising Agency: H-57, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Matteo Civaschi, Teresa Fontes, Cristina Rocchetti
Copywriter: Gianmarco Milesi
Illustrators: Teresa Fontes, Cristina Rocchetti
Published: November 2013
1000 perfect moments to go shopping on H-57 online store.
Advertising Agency: H-57, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Matteo Civaschi, Teresa Fontes, Cristina Rocchetti
Copywriter: Gianmarco Milesi
Illustrators: Teresa Fontes, Cristina Rocchetti
Published: November 2013
Brief:
Retail theft is an issue that’s not on Canadian minds. To the general population, it’s just harmless shoplifting. The reality however, is that organized retail theft actually costs Canadian businesses $4-billion a year.
Crime Stoppers needed to raise awareness of the issue, as they were looking for public support for stiffer penalties to criminals involved in organized retail theft. The difficulty was that Canadians didn’t feel it was an issue that had any impact on them and their day-to-day lives. Essentially, it was the retailer’s problem not theirs.
Description:
We discovered that the cost of replacing stolen goods and adding extra security measures in stores is passed on to consumers in the form of higher prices. In fact, the average family pays $413 more a year for the goods they buy because of retail theft.
We knew the unfairness of higher prices would resonate with Canadians, especially with the current economy. So we created a retail campaign for stores where all the prices were raised instead of lowered. The payoff? Organized retail theft costs Canadians $4-billion a year. Guess who pays for it?
Advertising Agency: DDB, Toronto, Canada
Executive Creative Directors: Denise Rossetto, Todd Mackie
Creative Directors: David Ross, Paul Wallace
Copywriter: David Ross
Art Directors: Jake Bundock, Paul Wallace
Account Supervisors: Carly Sutherland, Rico Tudico
Released: November 2013
Brief:
Retail theft is an issue that’s not on Canadian minds. To the general population, it’s just harmless shoplifting. The reality however, is that organized retail theft actually costs Canadian businesses $4-billion a year.
Crime Stoppers needed to raise awareness of the issue, as they were looking for public support for stiffer penalties to criminals involved in organized retail theft. The difficulty was that Canadians didn’t feel it was an issue that had any impact on them and their day-to-day lives. Essentially, it was the retailer’s problem not theirs.
Description:
We discovered that the cost of replacing stolen goods and adding extra security measures in stores is passed on to consumers in the form of higher prices. In fact, the average family pays $413 more a year for the goods they buy because of retail theft.
We knew the unfairness of higher prices would resonate with Canadians, especially with the current economy. So we created a retail campaign for stores where all the prices were raised instead of lowered. The payoff? Organized retail theft costs Canadians $4-billion a year. Guess who pays for it?
Advertising Agency: DDB, Toronto, Canada
Executive Creative Directors: Denise Rossetto, Todd Mackie
Creative Directors: David Ross, Paul Wallace
Copywriter: David Ross
Art Directors: Jake Bundock, Paul Wallace
Account Supervisors: Carly Sutherland, Rico Tudico
Released: November 2013
Advertising Agency: JWT, Canada
Chief Creative / Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Group Creative Director / Copywriter: Chris Page
Art Directors: Chris Page, Anita Wypych
Senior Producer: Simon Conlin
Management Director: Neil MacLellan
Account Director: Chloé Gravelle
Client Team: Michael Tsang
Production & Post Company: Iamstatic / Topix
Directors: Ron Gervais, Dave Greene
Producer: Christina Lord / Topix
Music House: Drastic Music + Technology
Music Producer: Matt Davis
Creative Director: Drasko Vucevic
Media Agency: Excelerator Media
Media Director: Angie Matchett
Interactive Content Experiences Co-Ordinator, Marketing: Ross Finkelstein / Cineplex Entertainment
Project Manager Integrated Solutions: Meighan Topolnicki / Cineplex Media
URL: http://www.abarth500zerofollowers.com
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Joerg Hoffmann, Daniela Ewald
Copywriter: Benjamin Merkel
Art Directors: Helge Kniess, Viktor Kislovskij
Programmer: Viktor Kislovskij
Chief Creative Officer: Andreas Pauli
The Silhouette iMirror Public is a life-size digital signage mirror which premiered this summer at Vienna International Airport. It offers the user a wide choice of virtual 3D Silhouette eyeglass models to fit into a Full-HD 3D representation of his/her face, smoothly synchronising the movement of the eyeglasses and the face. With simple, intuitive gestures, users can view their new look from all angles – and then switch to the next model.
Advertising Agency: Netural GmbH
Creative Directors: Albert Ortig, George El Khoury
Art Director: Martina Winkler
Technical Lead: Markus Pargfrieder
Technical Research: Markus Pargfrieder, Andreas Atteneder, Markus Kügerl
Programmer: Andreas Atteneder
3D Content: Christian Holzer, Martin Sighart
Product Design: Mario Zeppetzauer
Advertising Agency: Blast Radius, Paris, France
Creative Director: Benjamin Bregeault
Art Director: Joris Tripier-Mondancin
Production Company: Rods/Telematiq
Account Manager: Mikael Perhirin
Project Managers: Sohini Gogel, Matthieu Bouilhot, Hania Bellhasene, Berenice Roussel
Strategists: Branislav Peric, Fanny Camus-Tournier
General Manager: Olivier Philippe
Advertising Agency: RBK Communication, Stockholm, Sweden
Creative Director: Johan Pihl
Chief Strategy Officer: Mathias Wikstrom
Account Director: Fredrik Linder
Digital Creatives: Tobias Snäll, Anders Sjönvall, Mathias Normark, August Segerholm, Daniel Rørbæk, Simon Philipson
Alarm Technology: PFO Technologies
Film production company: Bsmart
Sound production company: Flickorna Larsson
3D visualisation company: Real Eyes
Pr manager: Nils Holmlöv / Hill+knowlton Strategies
App developer: Globalmouth
News Graphics: Parisgrafik
No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers have long had for stocking less-than-prime cuts. Directed by Rick Knief of Accomplice Media, the ad is mostly worth watching just for the actors' reactions, which are definitely Grade A.
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(TrendHunter.com) While the pursuit of surreal imagery could yield to a number of different results, Christopher McKenney, a photographer based in Wilkes-Barre, Pennsylvania, shows that there is a particular…
Stop Gun Violence at ICHV.org
Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Advertising Agency: Y&R, Chicago, IL, USA
Creative Director: Bob Winter
Associate Creative Directors: Richard Fischer, Evan Thompson
Art Director: Richard Fischer
Copywriter: Evan Thompson
Stop Gun Violence at ICHV.org
Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Advertising Agency: Y&R, Chicago, IL, USA
Creative Director: Bob Winter
Associate Creative Directors: Richard Fischer, Evan Thompson
Art Director: Richard Fischer
Copywriter: Evan Thompson
Stop Gun Violence at ICHV.org
Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Advertising Agency: Y&R, Chicago, IL, USA
Creative Director: Bob Winter
Associate Creative Directors: Richard Fischer, Evan Thompson
Art Director: Richard Fischer
Copywriter: Evan Thompson
Situé au Nord de l’Islande, dans le golfe de Húnaflói, il est possible de trouver ce rocher de 15 mètres de haut à la forme de dinosaure. D’une incroyable beauté, cet impressionnant colosse de pierre à la forme insolite appelée « Hvítserkur » est à découvrir en images et détails dans la suite de l’article.
Enquanto algumas das principais redes de lojas do Reino Unido adotaram um tom mais emocional – caso da John Lewis e Tesco – e até mesmo mágico – como a Marks & Spencer – em suas campanhas natalinas, a Harvey Nichols optou por tomar uma direção completamente oposta. Com criação da adam&eveDDB, Sorry, I Spent It On Myself incentiva os consumidores a serem um pouco mais egoístas e, em vez de comprarem presentes caros para os familiares e amigos, gastarem com eles mesmos no Natal.
A loja levou tão a sério essa história que, inclusive, está lançando uma linha de presentes baratinhos – afinal, há algumas pessoas que é preciso presentear. A lista inclui tampas para pia, elásticos e palitos de dente, para citar alguns exemplos.
O filme da campanha, dirigido por James Rouse, mostra os presentinhos (uh, da Harvey Nichols) sendo entregues aos destinatários, enquanto a câmera revela como as pessoas gastaram com elas mesmas. Só por aí, já é possível ter uma ideia de como será o Natal de quem realmente embarcar nesta ideia…
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Importance of the Obvious furniture collection sounds like a name for a Jane Austen or Oscar Wilde novel. Laced with clever wit and dubious intentions, it refers to the creative use of texture…
It’s always seemed more a question of when, rather than if, Doug McMillon would become CEO of Wal-Mart Stores. Here are three reasons why he got the nod this week:
Mr. McMillon is the last key Walmart executive to have worked under founder Sam Walton, hence his ability to recount a tale at the company’s 2012 shareholder meeting about carrying out a directive from Mr. Sam to get Walmart’s price on fishing line lowered in 1991. At 47, Mr. McMillon could become the longest-tenured CEO of Walmart since Mr. Sam.
Despite his 22 years at earth’s largest retailer, Mr. McMillon remains unscarred by its biggest problems and controversies of the past decade. He wasn’t in charge of Walmart U.S. during the tumultuous departure of former VP-Marketing Julie Roehm or when the U.S. business slipped into negative comparable-store sales. He had no say over now-discredited efforts to Target-ify Walmart or reversal of those efforts. He also wasn’t in charge of the international division during the period leading to the current Foreign Corrupt Practices Act investigation: Current CEO Mike Duke was.
These rolled up posters with free flowers and tags driving people back to the store were put on wild poster boards and in coffee shops around downtown Calgary.
Advertising Agency: WAX, Calgary
Creative Director: Trent Burton
Design Director: Monique Gamache
Art Director: Brad Connell
Copywriter: Chris Lihou
Published: October 2013
A l’occasion du partenariat avec Sony, voici les 8 clichés les plus plébiscités et réalisés avec le téléphone Sony Xperia Z1 par la rédaction de Fubiz. Des shootings réalisés au concert de Jay-Z à Paris Bercy lors de sa tournée mondiale, sur le live de C2C et à travers plusieurs villes d’Europe. Plus d’images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
