L’agence McGarryBowen London a imaginé pour la marque Honda et sa nouvelle voiture CR-V ce spot publicitaire très réussi jouant sur les apparences avec des illusions d’optique du plus bel effet. Des créations bluffantes réunies dans une vidéo à découvrir dans la suite, suivie d’une vidéo making-of.
Here's a pretty expensive way to say (almost) nothing: Buy two consecutive pages in the A section of The New York Times, and leave them completely blank except for a tiny URL in 12-point type at the bottom of the second page.
That's what you'll find in today's paper—and it turns out it's an ad for a movie.
The URL, wordsarelife.com, links to a microsite for the upcoming film The Book Thief. The innovative ad ties into the message of the movie's larger ad campaign, "Imagine a world without words," and the film itself, which is about a young girl in Nazi Germany who steals books from war-torn areas and shares them with others.
Twentieth Century Fox approached the Times with the ad concept, and it was approved by the paper's ad standards team. Impressively, it doesn't even feature an "Advertisement" stamp, which you might expect to be added to reassure readers that it's not a printing error.
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The New Express, a scrappy tabloid in Guangzhou, said its reporter had been detained while investigating the finances of China’s second-largest construction equipment maker.
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The American Magazine Media Conference wasted little time Tuesday delving into one of the ad world’s most buzz-worthy and controversial topics: native advertising, the sponsored posts designed to get readers’ attention by more or less mimicking the editorial.
Just last week the American Society of Magazine Editors updated its guidelines to say sponsored stories on the web should not, among other things, use the same font or graphics as a site’s editorial articles. That would put some publishers in violation of the guidelines, including Forbes.
But the panel, which included executives from Forbes Media and Starcom MediaVest Group’s LiquidThread North America, seemed to agree that native ads must look and feel more like the editorial content that surrounds it, not less.
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
Advertising Agency: Draftfcb, UK
Executive Creative Director: David Harris
Creative Director: Colin Mitchell
Copywriters: Dan Shone, James White
Art Directors: Sean Cullen, Henry Finnegan
Chief Planning Officer: Simon White
Account Manager: Sophia Redgrave
Media agency: PHD
Illustrator/ CGI Imagery: Paul Cornish / Colourworks Imaging
(TrendHunter.com) If you’re looking to add some modern touches to your morning coffee or drinking experience, then these pop culture cups will definitely add a contemporary touch to your routine.
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