WPP mulls selling Chime shares after JMI deal
Posted in: UncategorizedWPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing International (JMI).
WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing International (JMI).
Samsung Electronics UK has called a pitch to appoint an agency or agencies for its below-the-line work.
We are awash in data. Every time we go online or use a smartphone or credit card, our purchases and movements are tracked. We keep our schedules, plan trips and celebrate birthdays online. When we go outside, ubiquitous CCTV and security cameras capture our movements. And a world of interconnected refrigerators, thermostats and other everyday devices — the Internet of Things — lies just ahead.
Julie Brill
In the first of our ‘Forward 50’ trends series, Nicola Kemp explains how marketers can avoid losing sight of the fundamentals.
HMV has launched a website today that focuses on “curation, content and editorial” in an attempt to recreate the “authority” of its in-store experience.
AMC Networks, the US cable network, has agreed to buy Liberty Global’s international content division Chellomedia for €750m (£639.6m).
Aegis Media has named Phil Teeman, the global media director and head of planning at WPP’s Ford agency Blue Hive, as chief executive of China, while KF Lee steps into the new post of chairwoman.
When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the information publishers or anyone else would receive on the keywords driving traffic to their websites.
Google still provides keyword data to search advertisers, but the move changed the game for organic search, leaving some publishers and advertisers in the dark.
“It’s one of the most significant losses of data marketers have seen in half a decade,” said Conductor CEO Seth Besmertnik, who claimed that on average half of the traffic to the search-optimization vendor’s clients’ sites comes through organic search.
How do Axe and Old Spice buyers really differ? What pricey ice-cream brands do food-stamp recipients buy disproportionately? And who’s been buying more than their fair share of condoms?
Digital startup InfoScout has begun answering these and many other questions by enticing people to anonymously upload all their receipts via their smartphones, then analyzing the data.
To date, 5.7 million receipts have been scanned, and InfoScout has assembled a panel of 125,000 shoppers that it says is largely representative of the U.S. population, though CEO Jared Schrieber acknowledged it’s “a little light on people over 55.”
Moneysupermarket.com, the price-comparison service, has selected Huge London to work on user experience and website design, after a pitch.
On the eve of Twitter’s IPO, one of the largest advertisers in the U.S. has remained largely absent from the social network.
Johnson & Johnson is taking a pass on delivering its brand messages in 140 characters or fewer.
The consumer-goods and health-care giant has accounts aimed at foreign markets and a few corporate handles like @JNJNews, which is for the media, but well-known J&J products like Visine and Neosporin don’t have any Twitter handles.
Poderia ser mais um comercial qualquer de sabonete, com uma bela modelo se ensaboando e destacando as qualidades hidratantes e perfumantes do produto. Poderia. A história de Lux: Save Your Skin, entretanto, é outra. Após o play, o filme começa de uma forma bastante tradicional, até o momento em que surge um segundo personagem – que não é um galã – e a modelo ensaboada é transformada em mocinha de um conto arrepiante.
O que se segue, então, é um roteiro que prende a atenção do público, e o sabonete deixando o tradicional status de coadjuvante no esfrega-esfrega com modelos para, finalmente, ganhar merecido destaque de protagonista e herói da história.
Certamente seria um daqueles filmes para entrar para a minha lista de “comerciais de produtos de higiene que têm salvação”, a não ser por um detalhe: assim como aquele filme da Mercedes-Benz, em que o carro atropela um inocente e indefeso Adolf Hitler, Save Your Skin também foi produzido por estudantes alemães, desta vez da Filmakademie Baden-Württemberg.
Se o comercial chegou a ser exibido além da internet e do meio universitário, para o grande público, eu não saberia dizer. Mas uma coisa é certa: ele é mais um daqueles que me ajuda a ter fé de que, um dia, sairemos da mesmice criativa de alguns segmentos, como o de produtos de higiene.
Post originalmente publicado no Brainstorm #9
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Grocers and retailers like Stop & Shop and Walmart have seen the future of the checkout, and it is mobile scanning.
The potential rewards for them are clear. Allowing people to scan and tally their totals as they shop promises reduced checkout times and staffing needs, more space for products and the chance to differentiate the shopping experience. It also generates lots of real-time data that can be used to target offers as customers wander the aisles.
But don’t say good riddance to that bagboy anytime soon. The self-checkout, for example, has existed for years and it’s still common to see those lines completely empty while cashiers are backed up.
O2 has partnered with Lady Gaga to offer people exclusive access to the music star’s new ‘Artpop’ album six days before it goes on general release.
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive.
‘Strictly Come Dancing’ beat ‘The X Factor’ in the Saturday night battle for viewers again this week, delivering an average of 9.7 million compared to 7.9 million for the ITV show.