qb Cambodia: Data Xchange

Advertising Agency: AD Communication, Phnom Penh, Cambodia
Creative Director: Juveris Tenisons
Art Directors: Juveris Tenisons, Rita Carvalho, David Pinho
Copywriters: Ritchie Munro, Juveris Tenisons
Photographer: Peteris Tenisons
Published: July 2013

qb Cambodia: Bonus Recharge

Advertising Agency: AD Communication, Phnom Penh, Cambodia
Creative Director: Juveris Tenisons
Art Directors: Juveris Tenisons, Rita Carvalho, David Pinho
Copywriters: Ritchie Munro, Juveris Tenisons
Photographer: Peteris Tenisons
Published: July 2013

qb Cambodia: Xtra Value

Advertising Agency: AD Communication, Phnom Penh, Cambodia
Creative Director: Juveris Tenisons
Art Directors: Juveris Tenisons, Rita Carvalho, David Pinho
Copywriters: Ritchie Munro, Juveris Tenisons
Photographer: Peteris Tenisons
Published: July 2013

qb Cambodia: qb Yourself

Advertising Agency: AD Communication, Phnom Penh, Cambodia
Creative Director: Juveris Tenisons
Art Directors: Juveris Tenisons, Rita Carvalho, David Pinho
Copywriters: Ritchie Munro, Juveris Tenisons
Photographer: Peteris Tenisons
Published: July 2013

Lorena Alvarez Illustrations

Basée à Bogota, Lorena Alvarez Gómez est une illustratrice qui parvient en quelques coups de crayon à faire vivre ces personnages mignons et colorés. Avec des créations variées mais toujours aussi agréables à regarder, découvrez une sélection de ses différentes oeuvres et commandes dans la suite.

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Lorena Alvarez Illustrations 12
Lorena Alvarez Illustrations 11
Lorena Alvarez Illustrations 10
Lorena Alvarez Illustrations 9
Lorena Alvarez Illustrations 7
Lorena Alvarez Illustrations 6
Lorena Alvarez Illustrations 5
Lorena Alvarez Illustrations 4
Lorena Alvarez Illustrations 3
Lorena Alvarez Illustrations 2
Lorena Alvarez Illustrations
Lorena Alvarez Illustrations 8

Advertising Week Video: Amazon to Debut ‘Native’ Video Ads


VP of global advertising sales Lisa Utzschneider told Advertising Age about a new kind of ad unit that allows Amazon retailers to host product demos, or any kind of video, on Amazon.com.

Continue reading at AdAge.com

Kevin Bacon Makes a Bacon Sandwich in Hilarious Ad for UK Mobile Network


The largest mobile network in UK has been using Keving Bacon in its ads for some time now, usually playing on the theme of “six degrees of Kevin Bacon.” But this is the first time the marketer has tasked him to cook bacon in a commercial.

In this video by Poke — designed to demonstrate the speed of EE’s 4G service — Mr. Bacon competes against TV chef Jamie Oliver to make the best bacon sandwich. One one assume that Oliver has the edge … but not so in the technology age. His video speed slows and starts “buffering”, which allows Mr. Bacon to race to victory (coolly remarking that “bacon don’t buffer”). It’s a clever use of YouTube to get the brand’s message across and an entertaining spot.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

Advertising Week Video: Acxiom Introduces ‘Audience Operating System’


Acxiom on Tuesday joined the list of marketing industry players using Advertising Week to pitch a new product when it introduced its Audience Operating System, a platform meant to let marketers unify and better use data from all kinds of sources. Nada Stirratt, exec VP-chief revenue officer at Acxiom, explained in this video from the Ad Age @ space at Advertising Week.

See more coverage of Advertising Week here.

Continue reading at AdAge.com

Wandering Horsemen to Frozen Yogurt: How Broadcasters Market Fall TV


Broadcasters will introduce 52 new scripted series throughout the 2013-2012 season, from shows taking off on “Alice in Wonderland” and “The Legend of Sleepy Hollow” to a drama about an android (“Almost Human”) and a comedy about the 80s (“The Goldbergs”).

But last year’s survival rate for new shows was a harsh 10 out of 37. (We may or may not miss you, “1600 Penn,” “Last Resort,” “666 Park Avenue” and “Go On.”) And with increasing competition from cable and digital platforms, it’s become critical for broadcasters to generate buzz for new series early.

So in addition to endless promotion on their own airwaves and paid ads in media such as bus shelters, billboards and “Entertainment Weekly,” the big networks are rolling out everything from wandering Headless Horsemen to tie-in yogurt flavors.

Continue reading at AdAge.com

‘The Voice’ Propels NBC to a Big Ratings Win on Monday Night

The large, young audience for the singing show confirmed its status as the top reality competition offering on TV.

    



Government of the State of Ceará: Superman, Spiderman, Captain America

“The real power lies inside you.
Be a donor. Save lives.”

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima

Kris Jenner Tries to Convince Conservative Brands the Kardashians Aren’t Toxic


Keeping up with the Kardashians’ vast array of brand endorsement deals, TV shows and daily press mentions can be hard to do.

But “Momager” Kris Jenner is the one who stays on top of it all — lucrative as it all is for her family — and she took the stage at Advertising Week in New York on Tuesday to discuss the Kardashians’ evolution into a world famous brand. She was interviewed by Scott Donaton, global chief content officer at Interpublic Group of Cos.’ UM.

Much of the chat revolved largely around the hundreds of things the Kardashian and Jenner clans are involved in. That ranges from fashion, which includes their own set of boutiques called Dash to a line at Kmart, to Kim Kardashian fragrances and even pharmaceutical endorsements for Merck by Ms. Jenner’s husband and former Olympian Bruce Jenner.

Continue reading at AdAge.com

See the Advertising Week Opening Gala and Loud Live Pictures Here

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If you’re attending Advertising Week this week in New York…or just want to live it vicariously check out the pictures we took last night at the Opening Gala held at Lincoln Center and the Loud Live concert held at the Best Buy Center. It’s clear, the advertising industry know how to have a good time.

From the ability to view the Metropolitan Opera right from the balcony of Lincoln Center to watching Funkmaster Flex do his thing at the Best Buy Center, the first night of the 10th annual Advertising Week was a blast.

Opening Gala pictures are here.

Loud Live pictures are here.

Government of the State of Ceará: Captain America

The real power lies inside you.
Be a donor. Save lives.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima
Published: September 2013

Government of the State of Ceará: Superman

The real power lies inside you.
Be a donor. Save lives.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima
Published: September 2013

Government of the State of Ceará: Spiderman

The real power lies inside you.
Be a donor. Save lives.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima
Published: September 2013

Dacia Lodgy: The seats

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Art Director: Yves Sarhadian
Copywriter: Benjamin Karsenti
Account managers: Patrick Lara, Eric Hazout, Grégoire Verdet, Sylvie Dos Santos, Hélène Duvoux-Mauguet
TV Production: Pierre Marcus, Nathalie Levincent
Director: Hervé Plumet
Company Production: Ursus

Today on TV: Daddy’s a Florist and Granny’s a Love Baker

Unlike your mobster father, Ally Bank will not hide things from you.

Hidden fees?

Fuhgetaboutit.

Agency: Grey/NY

Okay, let’s switch the channel for a second. It’s time to bake the world the better place with Toll House from Nestle.

On AdPulp’s Facebook page, Paul MacFarlane says in response to the new commercial from JWT, “Their slogan is a rapacious lie and affront to life itself. But not a bad commercial.”

The post Today on TV: Daddy’s a Florist and Granny’s a Love Baker appeared first on AdPulp.

Financially Independent T-Shirts – The Eleven Diamond Girly Graphic Tees are Playful

(TrendHunter.com) These girly graphic tees suggest ‘Girls Just Wanna Have Fund$.’ The clever t-shirts play on the classic Cyndi Lauper tune as well as the more recent Marina and the Diamonds song. The…

Saída de Emergência: Now on Facebook, 3

To promote “Saída de Emergência” best selling hit “Game of Thrones” – the publishing house was one of the first to invest in the original series of books – we created three print ads mashing up Westeros with our mundane social network lifestyle.

Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Copywriters: Marcelo Lourenco, Rita Carmo
Art Directors: Pedro Bexiga, Nadia Pinto
Agency Producers: Pedro Silva, Rita Santos