Sep
05
Barclays ‘build your bank’ initiative asks consumers for ideas
Posted in: UncategorizedBarclays is launching a marketing drive that encourages consumers to share ideas about how it can improve its everyday banking services.
Sep
05
M&C Saatchi on alert as Dixons calls pitch
Posted in: UncategorizedThe parent group of Currys and PC World rethinks 25-year relationship with the incumbent in £50 million ad review.
Sep
05
Droga5 Europe wins global Heineken brief
Posted in: UncategorizedDroga5 Europe has won Heineken’s global Strongbow apple ciders business – the London-based agency’s first major account since it was launched in June.
Sep
05
Mendoza steps down from Havas
Posted in: UncategorizedMarc Mendoza is stepping down from his role as chairman of Havas Media at the end of the month, having decided the ambassadorial figurehead role at the agency is not suited for him.
Sep
05
Travelodge kicks off pitch for creative and media accounts
Posted in: UncategorizedTravelodge is reviewing its UK advertising and media accounts ahead of a major above-the-line campaign.
Sep
05
AKQA unveils new creative director
Posted in: UncategorizedAKQA has hired Ian Wharton as a creative director, reporting to the agency’s co-founder and chief creative officer, James Hilton.
Sep
05
WPP and Publicis Groupe post first-half double-digit growth
Posted in: UncategorizedWPP and Publicis Groupe have reported the highest increase in pre-tax profits of the major holding groups in the first half of 2013.
Sep
05
Cooke leaves Topshop to launch consultancy
Posted in: UncategorizedJustin Cooke has left his job as the chief marketing officer at Topshop to set up his own agency, Innovate7.
Sep
05
Comparethemarket recruits Lida and Rapp
Posted in: UncategorizedComparethemarket.com has hired Lida to handle its CRM account after a pitch.
Sep
05
Govt postpones strategy auction
Posted in: UncategorizedThe Government Procurement Service has been forced to delay the e-auction for its strategy and planning roster after what agencies have called a “bloody war” of bidding last week.
Sep
05
WPP supports D&AD’s drive for fresh advertising talent
Posted in: UncategorizedWPP is partnering with the creative charity D&AD to help give advertising graduates a leg-up in the industry.
Sep
05
Miller UK consolidates below-the-line briefs
Posted in: UncategorizedSABMiller is looking to consolidate the below-the-line marketing for Miller Genuine Draft and its Central European brands into a single agency.
Sep
05
Futuristic Fish-Tank Accessories – The Cassandra Verity Spring/Summer 2013 Collection is Conceptual (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Entitled ‘Neptune’s Daughter’ the Cassandra Verity Spring/Summer 2013 collection embodies a fashionably futuristic air. This daring line of womenswear is showcased in a bold new…
Sep
05
Revelado o novo logo do Yahoo!
Posted in: UncategorizedDepois de brincar com um novo logo por dia durante um mês, o Yahoo! revelou o redesign de sua marca, o primeiro em 18 anos de existência.
Como prometido, a cor roxa e o ponto de exclamação continuam, e o vídeo acima mostra a mudança em detalhes. Na minha opinião, o redesign apresentado não parece um trabalho profissional, apenas uma troca de fonte (pra pior).
As reações iniciais, aliás, são bastante negativas. Claro que isso é sempre natural e esperado em toda mudança de logo, mas no caso do Yahoo! a discussão deve passar longe do campo de meras percepções pessoais.
Post originalmente publicado no Brainstorm #9
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Sep
05
Myosis Animation
Posted in: UncategorizedMyosis est le film de fin d’études de la prestigieuse école d’animation des Gobelins co-réalisé par Guillaume Dousse, Emmanuel Asquier-Brassart, Ricky Cometa, Adrien Gromelle et Thibaud Petitpas. Visuellement magnifique, cette création s’inspire du myosis, phénomène inconscience de la diminution de la pupille.
Sep
05
Surrealist Accessory Catalogs – The SMITH/GREY Bulls and Roses Collection is Ornate and Animalistic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Embodying a surrealist art aesthetic, the SMITH/GREY ‘Bulls and Roses’ collection catalog challenges a viewer’s perception. Based in London, UK, the label’s talented…
Sep
05
Folded Photo Fashions – The Postcards from Blackpool 2013 Collection by Carrie-Ann Stein (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Entitled ‘Postcards from Blackpool’, the Carrie-Ann Stein graduate collection experiments with an unlikely fabric medium. Created using enlarged photo and postcard prints, this…
Sep
05
Modernized Vintage Furnishings – The Antwerp Chair from Anthropologie Remixes a Retro Aesthetic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Antwerp Chair from home retailer Anthropologie is a contemporary take on tradition. Framed in a yellow hardwood material, this striking seating accessory is adorned with cushioned linen…
Sep
05
How Yahoo Picked a New Look For An 18-Year-Old Brand
Posted in: Uncategorized
Yahoo has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer.
Capping a thirty-day campaign leading up to the official unveiling, Yahoo pinned the first major redesign of its logo since 1995 to the site’s homepage early Thursday morning. But here’s the punchline: the new logo was not among the 30 teased over the past month.
Created exclusively by Yahoo’s in-house brand design group and product designers, the new logo retains much of its predecessor’s qualities — the purple, the exclamation point, the varying letter sizes meant to represent a yodel’s sound waves — but simultaneously modernizes it and applies a classical aesthetic.
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