Hasta La Creative!

Many are quick to predict the death of the high street as stores crumble and traditional retailers hurry to provide an online offering, but the dichotomy of online versus in-store sales is misleading and unhelpful, writes Feilim Mackle, sales and service director at O2.

Lionel Messi is dressed in a bespoke LED suit to capture the FC Barceolona star’s movement and “reveal the secret of his genius” to communicate the “light in motion” design of the new Adidas boot.

We have received confirmation that Mark Taylor, who’s spent nearly four years at Crispin Porter + Bogusky and served as VP/executive creative director, has parted ways with the agency. During his third (!) stint at CP+B (he worked as an art director and ACD in past ones), Taylor led creative on a variety of efforts for various clients ranging from Applebee’s to Arby’s. Last year, he picked up a Grand Prix in the Promo & Activation category at Cannes for the AmEx “Small Business Saturday” effort.

From what we’re hearing on the Spy line, Taylor has left CP+B start up his own shop. Along with his multiple tours of duty at the MDC-owned, Boulder-based agency, the creative exec has also worked as an ECD and CD at GSD&M and Fallon, respectively.

New Career Opportunities Daily: The best jobs in media.

Guinness has become the first beer brand to roll out NFC technology in the on-trade sector, in a bid to keep consumers engaged with the brand.

AT&T plans to eliminate sales counters, registers, information placards and printers from 15 to 20 of its retail locations by the end of the year and will continue to roll out the less-cluttered design to more of its 2,300 U.S. stores into 2014.

“It’s a pretty radical departure from what we’ve done in the past,” AT&T Chief Marketing Officer David Christopher said in a recent interview. “We want people to try, play with and ultimately buy our products…If [shopping] was just transaction based, customers could do it on the web.”

All the above items have long been mainstays of the retail experience, but AT&T now believes they are extraneous at best, and discomforting at worst. By removing them from its stores, AT&T hopes to make customers more at ease with using, and in turn purchasing, the products on display.

Continue reading at AdAge.com

News stories and analyses rconcerning the Publicis Groupe and Omnicom mega-merger have been the most popular Campaign content with readers this week, making up five of the ten most-visited pieces of content.

ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.

John Legend a dévoilé récemment le clip du morceau « Made to Love ». Réalisé par Daniel Sannwald et sous la direction artistique de Yoann Lemoine, ce clip d’une grande beauté propose de découvrir les formes et les couleurs que prennent l’amour et la rencontre entre deux êtres à travers des modélisations 3D.

Radio Times, the oldest TV and radio magazine in the world, is celebrating its 90th birthday with an exhibition at the Museum of London. Take a look at some of the magazine’s best front covers from the past 90 years.

(TrendHunter.com) The new packaging design by Isabela Rodrigues for burger joint ‘Illegal Burger’ takes on a crime theme. With clever criminals, famous detectives and strong-jawed police officers…