Hasta La Creative!

It never goes away.
Help stop child abuse before it begins.

Advertising Agency: Leo Burnett, Bangkok, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Sanpathit Tavijaroen
Copywriter: Chanwit Nimcharoen
Art Directors: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun
Photographer: Chub Nokkaew / Chubcheevit Studio
Account Managers: Purita Usnabhiraks, Nattanan Arriyavat
Agency Producer: Sarawut Lertkittipaporn

URL: http://www.MentosFreshNews.com

Mentos Fresh News is a Facebook application that creates a personalised News Report all about you. It has been built using the latest technology platforms to deliver an individual experience that embodies Mentos’ brand positioning of ‘Freshness’. Every News Report uses data available from Facebook and Foursquare in a smart way, matching it against behaviour rules to derive satirical stories all about the user. Our news readers then deliver the stories in a humorous way with added personalisation through the use of text-to-speech software. With 45 minutes of customisable footage behind the site, there are literally millions of possible unique video combinations that can be made using the App, and millions of different videos that people will want to share. Stay Fresh people.

Advertising Agency: BBH, London, UK
Creative Directors: Pablo Marques, Marc Hatfield
Art Directors: Viv Yapp, Szymon Rose
Copywriters: AK Parker, Daniel Schaefer
Digital Producer: Paul Malecki
TV Producer: Glenn Paton
Head of Digital Production: Josh Tenser
Head of Creative Technology: Alex Matthews
UX: Matt Bertocchi
Strategic Business Lead: Richard Lawson
Strategy Director: Ben Shaw
Strategist: Jamie Watson
Team Directors: Rowena Minhas, Tom Woodhead
Team Manager: Lauren Blunden
Production Company: Stink Digital
Director: Brian Lee Hughes
Executive Producer:Tessa Christou
Producer: Tania Zemljak
DoP: Ray Coates
Post Production: Stink Digital
Editor / Editing House: Final Cut
Sound: Joe @ 750mph
Sound Engineer: Joe Marsden
Published: July 2013

Make her see it in a different way.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Director: Helmut Meyer
Copywriters: Haiko Hoernig, Dr. Stephan Vogel
Art Director: Patrick Ackmann
Photographer: Staudinger, Franke
Art Buyer: Valerie Opitz
Advertiser’s Supervisor: Sebastian Marx
Account Managers: Tibor Hensel, Yves Rosengart, Matthias Storath
Post Production: Staudinger + Franke
Graphic Designer: Asae Tanaka

Background: Eco awareness in Serbia is very low. Belgrade, the capital, is a polluted city. There are many neglected buildings, dirty and with little or no greenery. People forgot how beautiful our city could look like.

Idea: As a part of the Vip Ecomotivation movement, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how the building behind should really look like.

Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovi?
Art Directors: Miloš Milovanovi?, Mirjana Popovi?, Selena ?ur?i?, Rade Šaptovi?
Copywriters: Predrag Simi?, ?or?e Jankovi?
Photographer: Siniša Grahovac
Account team: Na?a Dimitrijevi?, Nataša Radi?evi?, Olga Stevanovi?, Slavko Kneževi?
Published: August 2013

For real reading lovers.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Paulo Filipe Souza
Copywriters: Saul Gervásio, Dan Zecchinelli
Illustrator: Paulo Filipe Souza

Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Amir Ariely
Art Director: Kamil Mekhty
Copywriter: Ronen Levin
Account Group Head: Nir Federbush
Account Supervisor: Yogev Atoon
Account Executive: Shir Herman
VP Production: Dorit Gvili
Agency producer: Alon Shmoelof
Production Company: Mula
Director: Roy Raz

Creative Director: Diego Fontana
Art Directors / Copywriter: Antonio Bellan, Francesca Cuoghi, Laura Gibellini, Roberta Ferri
Illustration: Diego Fontana

Creative Director: Diego Fontana
Art Directors / Copywriter: Antonio Bellan, Francesca Cuoghi, Laura Gibellini, Roberta Ferri
Illustration: Diego Fontana