Hasta La Creative!

With a projected 20% boost in revenue this year, and a retention rate of 93%, New York-based Crossmedia once again trumps the notion that media agencies survive on scale. The agency has 50 executives across New York, Los Angeles and Philadelphia.

Building on last year’s growth — in 2011, the firm doubled in size, adding more than $1 million in revenue — the shop grew its new analytics group RedBox, which already accounts for about 10% of its revenue and staff. RedBox generated non-media placement revenue to the tune of $500,000 in its first year with a full-time staff of four data scientists.

The shop also started a social- and content-development practice that’s now servicing a handful of clients. It fulfilled a regional-expansion goal with a Los Angeles office in cool Venice Beach and a portfolio there comprising four retainer clients. What could be better than all this growth? Oh yeah, burger Fridays.

Continue reading at AdAge.com

Few agencies have do-gooding written into their DNA as much as TDA in Boulder, Colo. But this 25-person shop proves that wanting to communicate and inspire change in society isn’t just good for the soul, it’s also good for business.

Under CEO Thomas Dooley and Executive Creative Director Jonathan Schoenberg, TDA brought in $20 million in revenue last year; saw its own natural-condom company, Sir Richard’s, hit the shelves in drugstores nationwide and make donations to Haiti; and helped clients like Justin’s Nut Butter and Izze Soda launch brands. All the while, it also kept growth steady for all-natural food companies French’s and General Mills’ organic division. The agency also counts among its clients one of Wall Street’s hottest public offerings this year: pasta chain Noodles & Co.

These accomplishments have helped fuel a low turnover rate and an average employee tenure of six years — almost unheard of in the ad business.

Continue reading at AdAge.com

It used to be that Madison Avenue, the Chicago Loop and Hollywood were the familiar haunts for clients. But these days, they’re willing to explore less obvious places — like, say, Nebraska — to find the best partners to serve their marketing needs.

Unlike the “Mad Men” era, it doesn’t matter where you’re located, it just matters that you’re smarter and faster — and a dose of respect for clients doesn’t hurt either. As Omaha-based Bailey Lauerman, a 74-person shop that’s in the midst of a transition from a solid regional player to a forward-thinking national one likes to put it: “Our ideas are bigger than our egos.”

That’s just one of the reasons why Ad Age named the agency its 2013 Small Agency of the Year. This year’s honor builds upon the shop’s win last year as Midwest Agency of the Year. “Our clients appreciate the fact that we aim to be the best listeners in the room,” said Bailey Lauerman Chairman-Chief Creative Officer Carter Weitz. “It’s what’s led to our success and theirs.”

Continue reading at AdAge.com

Change4Life, the Government’s flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.

(TrendHunter.com) The Nylon Mexico July 2013 spread defies conformity with the rebellious statement that “punk is not dead.” Photographer Matallana primarily uses a monochromatic theme to capture a punk rock feel…

We’ve received confirmation that Jonathan Mackler, who’s spent the last five years at TBWA\Chiat\Day as a creative director, has parted ways with the agency. According to sources in the know, Mackler’s actual last day at the Omnicom-owned agency’s New York office was last Wednesday. During his time at Chiat NY as well as its sister network Being, Mackler, whose roots are in art direction, worked on several campaigns for various clients including Skittles, Wheat Thins and Jameson. No word yet on what’s next for Mackler, who’s also worked at the likes of BBDO, W+K and Martin Agency during his career, but we’ll update when we know more.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Iris Worldwide, London, United Kingdom
Executive Creative Director: Shaun McIlrath
Creatives: Dave Feldman, James Butt, John Murphy, Shaun McIlrath, Dave Newbold, Jim Eyre

Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovi?
Art Directors: Miloš Milovanovi?, Mirjana Popovi?, Selena ?ur?i?, Rade Šaptovi?
Copywriters: Predrag Simi?, ?or?e Jankovi?
Photographer: Siniša Grahovac
Account team: Na?a Dimitrijevi?, Nataša Radi?evi?, Olga Stevanovi?, Slavko Kneževi?

Advertising Agency: Kamicase, Montréal, Canada
Creative Director: Mathieu Fortin
Art Director: Jacqueline Ung
Copywriter: Kÿlla Lefrançois
Illustrator: David Beauchemin
Photographer: Matthew De La Rue
Additional credits: Wendy Morand, Alexa Meffe

Production Company: Monkeystack, Australia
Director: Justin Wight
Art Director: Troy Bellchambers
Copywriters: Shane Bevin, Justin Wight, Jason Hollamby
Sound Engineer: Christopher Larkin