Hasta La Creative!

Yesterday, as NYTimes.com — and much of the rest of the webby media establishment — was buzzing about the announcement that Jeff Bezos is buying the Washington Post, the print edition of The New York Times was still serving up a rather sour tale about the Amazon founder-CEO's legacy as an entrepreneur. Spread across the top of the front page of the Times' business section, a story titled "In Germany, Union Culture Clashes With Amazon's Labor Practices," by Nick Wingfield and Melissa Eddy, began,

In the United States, technology giants like Amazon are often celebrated as fonts of innovation and jobs. But across the Atlantic — nein, non, no.

Wingfield and Eddy report that Amazon has lately been subject to strikes at its warehouses in Germany, its second-biggest market, and that the company is under fire for importing "American-style business practices — in particular, an antipathy to organized labor — that stand at odds with European norms."

Continue reading at AdAge.com

We'd say spoiler alert, but it's pretty clear from the get-go where this ad from bra brand Wacoal is going. The drawn-out close-ups of ambiguous cleavage and blurry surveys of bare legs are sure signs that there's a twist in the works. By the time the eyelashes come off, there's little doubt left that the woman in the ad is probably not a woman after all. It doesn't help that it's been done before—and much more tastefully—in print ads from Dutch brand Hema.

Written by the 17-year-old Mr. Larsson, the short story will be included in an anthology of Swedish crime fiction and could entice fans of his Millennium trilogy.

O avanço das tecnologias de comunicação impactou profundamente, entre tantas outras coisas, as regras do mundo corporativo. Novas práticas em escritórios e ambientes de trabalho mais flexíveis já fazem parte da rotina de muitas empresas e trabalhadores.

O home office é defendido por muitos especialistas, que acreditam que a cultura de interrupção das corporações é a grande inimiga da produtividade e da criatividade, mas também encontra seus críticos, que argumentam sobre o isolamento e falta de integração causada pela opção de trabalho.

No Braincast 75 discutimos o tema, opinando sobre as vantagens e desvantagens de se trabalhar em casa em período integral ou, pelo menos, alguns dias da semana. Carlos Merigo, Saulo Mileti, Luiz Yassuda, Guga Mafra e Anderson Costa, do Movebla, contam suas experiências com novos modelos de trabalho.

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To promote its annual summer clearance sale, Honda, today, will do another Live Vine Day in which the brand will respond directly to consumers who use the #HondaLove hashtag on Twitter with live Vine videos encouraging them to share their personal stories of #HondaLove.

The brand’s initial effort on July 15 responded to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old cars and purchase a new Honda through the Summer Clearance Sales Event. On Twitter, the hashtag #wantnewcar received more than 100 million impressions and nearly 10,000 #wantnewcar mentions.

In addition to the social media component, the Summer Clearance event is supported by television, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.

To support the hashtag, #HondaLove will be a promoted trend on Twitter on Aug. 6 and a USA Today home-page takeover will feature a live Twitter feed of the @Honda responses to #HondaLove. In addition, the effort will be promoted with Facebook ads and digital media on auto-shopping sites.

Check out the campaign promo video below as well as one response video from the initial campaign featuring Rebecca Black.

Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack! http://t.co/SYKywDClZ5 #wantnewcar

— Honda (@Honda) July 15, 2013

A new Vietnamese decree appears to limit the ability of people to share news stories critical of the government.

For the second time in as many months, Ogilvy Chicago has had to make some reductions. Here’s the statement from the agency: “Today Ogilvy Chicago reduced our staff by 1-2%. While we regret having to say goodbye to even one employee, this move is part of a plan to restructure the agency and serve our clients more efficiently.” From what we’re hearing from tipsters, anywhere from 10-20 staffers were affected by today’s move. Like last time, though, details including departments affected and reason for the matter have not been clarified, but we’ll surely let you know if and when we hear more.

New Career Opportunities Daily: The best jobs in media.

Maybe it’s just us. Maybe were just really easy. If you’re a guy and you’re at a party and a hot woman sits down next to you and gives you the “do me” look, do you really need to consult a talking phallic tiger for motivation? No. We didn’t think so.

But, apparently, the guy in this Tiger energy drink commercial needs a bit of convincing.

In one of the quirkiest bits of work since another tiger (actually, a cheetah) made his debut in a Cheetos commercial some years ago, DDB in Poland along with production company Platige have crafted this somewhat awkward interplay between the aforementioned guy and an animated tiger that looks like, well, just watch and draw your own conclusion.

Explaining he approach, Platige New York Managing Director Julian Cade said, “We needed to create a tiger that was the perfect mixture of animal and human, to symbolize the animalistic part of human nature, with all its urges, energy and spontaneity.”

Well, my friends, your Tiger Dick character certainly embodies that notion we must admit.

Sainsbury’s has appealed to an independent body about its ongoing ad battle with rival Tesco and its Price Promise scheme, despite the Advertising Standards Authority already ruling in Tesco’s favour.

MDC Partners-owned 72andSunny has won a place on Diageo’s roster — and in a big way, picking up global creative duties for Smirnoff, the world’s largest vodka brand. The decision, which comes after a review that included several roster shops, ends the marketer’s relationship with WPP’s JWT after a 14-year run.

“In the final analysis 72andSunny presented a powerful single minded idea that we are confident will help deliver our growth ambitions for the brand,” David Gates, Diageo’s global head of premium Core Brands, said in a statement to Ad Age. “The agency’s brilliant creativity, strategic thinking and clear affinity with the brand and its consumers give us great confidence that they are the right partner to help deliver our bold vision for Smirnoff and we look forward to working together to write the next chapter in the brand’s history.”

JWT, which chose not participate in the review, declined to comment. Other contenders included Diageo roster shops Mother, Anomaly and BBH according to people familiar with the matter.

Continue reading at AdAge.com