Hasta La Creative!

(TrendHunter.com) These brilliantly blurred photographs by artist Will Whipple focus on elegant fashion. Many of these stunning shots feature floor length gowns that sparkle and shine.

What’s special about these…

Millennial Media announced a slew of new video ad formats Wednesday designed to differentiate itself in a market that’s increasingly dominated by Google and Facebook.

The new ads allow marketers to customize their in-app mobile video ads with Twitter streams, real-time sport scores, text highlighting certain parts of a video and information about nearby store locations all without directing users out the app and into a mobile web browser.

Millennialhas been doing video ads for years, but the new formats will require custom creative and will come with a premium price tag. Millennial CRO Marcus Startzel said using the features will cost more than standard video inventory but declined to comment on their exact price.

Continue reading at AdAge.com

A trade group focused on advancing media measurement is seeking tech companies to develop a would-be warehouse for video content viewing data. Ultimately, the goal is to ensure that viewing numbers provided by publishers are standardized, validated and normalized to create more trust among video ad buyers — and, in turn, more spending on video ad inventory.

The Coalition for Innovative Media Measurement counts among its core members some of the largest video content publishers including Viacom, Discovery, A&E Networks, CBS and TimeWarner, in addition to big ad spenders such as P&G and GroupM. The four-year-old organization wants interested companies to bid to design and build a system allowing participating video publishers to submit as well as access viewing data. CIMM is putting out an RFP today for the project; proposals are due by July 15, 2013.

Continue reading at AdAge.com

The parties and awards were in full swing on day three of the Cannes Lions International Festival of Creativity. Here are Tuesday’s highlights from our live blog.

Well, after some cuts here and a shuttering there, we finally have some positive news to report in 2013 about iCrossing, mainly that the Hearst-owned digital agency has promoted six-year vet Brian Powley to global president. Powley, who initially joined iCrossing in 2007 to manage the agency’s San Francisco office before taking on the role of chief client officer and subsequently president of its North American operations. Powley takes over for president/CEO Don Scales, who’s leaving iCrossing after seven years at the helm.

Prior to his joining iCrossing, which currently counts 18 global offices and clients including Beam, Coca-Cola, Pep Boys and FedEx (but no DirecTV?), Powley held managing director positions on the West Coast at both MRM and what was then Modem Media.

New Career Opportunities Daily: The best jobs in media.

The Department of Work and Pensions (DWP) has called a pitch for its Child Maintenance Service account through the Government Procurement Service.