Hasta La Creative!

We cut off your wrong leg.
Great!
Small bubbles make it easy to swallow.

Advertising Agency: Ogilvy, Paris, France
General Manager: Benoît De Fleurian
Chief Creative Officer: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriters: Antoine Gauquelin, David Martin Angelus
Art Directors: Julien Conter, Eve Roussou
Illustrator: Joseph Mcdermott
Art Buyers: Laurence Nahmias, Jochen Hoops
Account Supervisor: Thomas Christiaen
Advertiser’s Supervisor: Laurent Chastain
Planner: Ivan Pejcic

Someone needs to explain the everyday nonsense.

Advertising Agency: Mood, São Paulo, Brazil
Creative Directors: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Photographer: Diogo Salles

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John
Art Director: Brunno Cortez
Creative Director: Ricardo John
Planning: Fernand Alphen, José Lucas, Leandro Peralta
Account Team: Luciana Rodrigues, Renata Buess, Victor Conrado
Media: Aline Moda, João Dabbur, André Sanches
Advertiser Supervisors: Ricardo Bassani, Adriana Noronha, Ingrid Lambrecht
Graphic Producer: Flávio Schaefer

Precision Prevails.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Director: Aristotelis Saflansis
Copywriter: Claudius Sperling
Photographer: Stefan Kranefeld

Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
Published: April 2013

From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun.

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
Published: April 2013

Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Copywriters: João Livi, David Romanetto
Art Director: Daniel Chagas Martins
Producer: O2 Filmes
Account Manager: Erick Sobral
Advertiser’s Supervisor: Lucia Rezende
Published: April 2013