BBDO, Minneapolis, and Hormel Win Gold in Ad Age’s Best Agency-Client Marriages Contest
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When Hormel Foods Corp. acquired Skippy earlier this year, there was little doubt that BBDO would get the account. That’s just the way it goes with these two, whose client-agency bond is stickier than, well, peanut butter.
From Spam to Dinty Moore stew to Jennie-O turkey, BBDO has serviced every Hormel brand since 1930. Such longevity and consistency are rarities in today’s marketplace, where some relationships barely last eight months, let alone eight decades. That’s why Ad Age is giving BBDO-Hormel top honors in our first agency-client-marriage contest, which recognizes relationships that are not only long, but incredibly strong.
Over 83 years, this pair’s secret to success is commitment and near-constant communication. BBDO, which runs the account from its Minneapolis office, on most days has someone on site at Hormel, headquartered about 100 miles south in rural Austin, Minn.
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