Apr
28
Big Adland Deals Reshape Ad Age’s Agency Rankings
Posted in: Uncategorized
Forget about adland’s Big Four. It’s now the Big Five.
Dentsu Inc.’s March acquisition of Aegis Group vaulted Japan’s biggest agency firm into a $6.4 billion multi-region powerhouse (based on estimated combined 2012 revenue of the two companies), up from Dentsu’s $4.1 billion revenue in 2011.
Dentsu paid $4.9 billion for Aegis, the London-based owner of media agency Carat and digital network Isobar. That was the biggest deal in agency history, topping WPP’s $4.7 billion price tag for Young & Rubicam in 2000.
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