Apr
28
Show Me the Money: What’s Driving Agency Revenue
Posted in: Uncategorized
Omnicom Group stock this month scored its all-time high; Interpublic and Dentsu Inc. hit the highest points since 2007; and WPP and Publicis Groupe reached levels not seen since 2000.
Boom times? Not exactly. U.S. agency revenue increased 5.6% in 2012, but that was the slowest growth since the ad-market recovery began in 2010. Agencies are on track for another year of moderate growth in 2013.
U.S. agency revenue — covering all forms of marketing communications, including advertising, media, digital, marketing services, health care and public relations — totaled $35.6 billion in 2012.
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