Advertising Agency: Publicis Conseil, Paris, France
CCO : Olivier Altmann
Creative Director : Olivier Altmann
Copywriter : Thierry Lebec
Art Director : Bénédicte Potel
AD Assistant : Magali Valencia
Account Managers : Gaëlle Morvan, Patricia Denis-du-Péage
Photographer : Benny Valsson
Art Buyer : Anne Traonouil (Elysian Fields)
A New Zealand newspaper that told readers exactly what they were paying for. GEM is a new online tool that lets Mercury Energy customers see how much power their home is using, and what itâs costing them. It makes buying and using power a completely transparent experience, showing users exactly what theyâre paying for. So to launch Mercury Energy’s clever new tool, WhybinTBWA, Auckland interrogated The Herald’s editors and extracted every fact possible about their 45472nd edition. We then wrapped those facts around the entire newspaper. And to keep things interesting, while still staying true to the cover, we inserted some extra facts throughout its pages.
Advertising Agency: WhybinTBWA, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Steve Kane
Art Director: Cece Chu
Copywriters: Ryan Price, Steve Mccabe
Account Directors: Nick Bulmer, Mark Wilson
Designer: Lorenz Perry
Production Manager: Michelle Hong
Account: Lynlee Smith
(TrendHunter.com) The Wrap Tables essentially treats pieces of plywood as though they were sections of cloth. Two pieces are bent in such a way that they appear to have been wrapped up, hence their name. Bold and…
Back in the spring of 2008, BuzzFeed founder and CEO Jonah Peretti put together an investor deck as his five-employee startup was trying to raise its Series A investment. Yesterday, he showed it to his staff at an all-hands meeting; BuzzFeed President Jon Steinberg was then kind enough to pass it along to Ad Age. We’ve embedded the full 21 slides below.
Some of Mr. Peretti’s business projections proved wrong — way wrong. For example, Mr. Peretti predicted that BuzzFeed would “dramatically grow traffic without hiring editors.” His company’s editorial staff now numbers 90.
In an email this morning, he explained his thinking at the time.
Advertising Agency: Lowe SSP3, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Carlos Camacho, Gustavo Marioni
Art Director: Andrés Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Agency Producer: Sonia Llanos
Production: Oruga
Published: April 2013
Advertising Agency: Lowe SSP3, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Carlos Camacho, Gustavo Marioni
Art Director: Andrés Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Agency Producer: Sonia Llanos
Production: Oruga
Published: April 2013
Lembra do teste de stress que a Nivea realizou em um aeroporto da Alemanha? Agora a marca repete a ação no México, porém, talvez, de uma forma um pouco mais leve.
A pegadinha acontece dentro de um táxi, com um passageiro desavisado que se vê no meio de uma perseguição entre paparazzi e repórteres por uma celebridade. Em certo momento, o taxista para o carro e a “imprensa” pergunta para o famoso fictício se o passageiro/a é seu novo namorado/a.
Post originalmente publicado no Brainstorm #9
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JC Penney will reverse Ron Johnson’s strategy of reducing discounts and put coupon advertising in newspapers again, said William Ackman, the activist investor who recruited the ousted chief executive.
Mr. Johnson, who was replaced by Myron Ullman on Monday, implemented a pricing strategy that eliminated almost all of the company’s discounts and promotions in favor of everyday low prices. Shoppers shunned the department store chain, and sales sank 25% last year.
Mr. Ackman, speaking at a real estate conference in New York, also said Mr. Johnson’s physical absence from the company’s headquarters in Plano, Tex., undermined his overhaul of the department-store chain. Mr. Johnson, along with other former Apple executives he hired, commuted to JC Penney from California and New York. Mr. Johnson’s plan, which Mr. Ackman today continued to call the “right vision” for the company, led to a net loss of $985 million last year.
Once again, Advertising Age is inviting young creatives from all over the world to design a cover for Ad Age’s June 10th issue, and will award the winner a free trip to the Cannes Lions International Festival of Creativity.
In the spirit of Cannes’ own “Young Lions” competition, Ad Age’s Cover Competition is open to agency creatives ages 30 and under. The idea is to inspire young creatives to join important industry gatherings and help elevate those who are still junior in the business — and as such are unlikely to have their agencies foot the bill for a trip to the South of France at this point in their careers.
The brief is straightforward and allows you to stretch your imagination: merely show us a cover design that you believe encapsulates the meaning of creativity in 2013.
Advertising Agency: Ag?ncia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Copywriter: Rafael Pitanguy
Art Director: Humberto Fernandez
Accounts: Marcelo Passos, Carolina Barretto, Carolina Pires, Carlos Larotonda
Producers: Rodrigo Ferrari, Patricia Melito, Valdir dos Santos, Caroline Reis
Production Company: Zeppelin Filmes
Director: Martin Hodara
Director of Photography: Christian Cottet
Editor: Federico Brioni
Post-Production Company: Edmundo Machado, Zeppelin, Bitt
Sound Design: Junk, OM
Sorry for the small image size folks, but shitty photo-editing software will do that to you. Anyhow, perhaps taking a cue from JD Beebe and his quest to land displaced Goodby staffers post-Sprint loss a new gig, Santa Monica-based RPA is doing the same with “RPA Recruitable.”
This is the verbatim copy on the homepage: “It’s been a transformative 2013 for us, and while we look to the rest of the year and beyond with great hope and anticipation, there are some who unfortunately cannot make the journey with us. There is no community like the ad community. Let’s come together to help place the displaced. Browse our displaced associates by department and/or location and click or tap their tile for more info.” We’re determining how real deal Holyfield this is, but if true, it’s nice of an agency itself to help out their own former staffers, who range from broadcast to strategy to experiential. Your move, recruiters.
New Career Opportunities Daily: The best jobs in media.
Meet your imagination
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Associate Creative Director: Eugen Suman
Designer: Ivan Holic
Meet your imagination
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Associate Creative Director: Eugen Suman
Designer: Ivan Holic
Where a book ends, another begins.
Keep on reading. Carturesti
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Associate Creative Director: Eugen Suman
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Illustrator: Lisa Evans
Where a book ends, another begins.
Keep on reading. Carturesti
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Associate Creative Director: Eugen Suman
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Illustrator: Tim McDonagh
Where a book ends, another begins.
Keep on reading. Carturesti
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Associate Creative Director: Eugen Suman
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Illustrator: Noper
Don’t like ads on your phone? Two tech companies allied with the online ad industry are offering new ways to control them.
Evidon, one of two providers of the Ad Choices icon — the tiny blue symbol shown in behaviorally-targeted display ads — has just begun delivering the icon and the opt-out system behind it into mobile app ads served by the Jumptap and Tapad networks. More mobile app ad partners are lined up to do the same.
Meanwhile, Evidon’s rival Truste has allowed people to opt-out of behavioral ad targeting in mobile apps since June 2012. It recently upgraded its system to work when in-app ads are purchased through real time bidding, so advertisers bidding on ad placements know before they make a bid that a user cannot be targeted using behavioral data. Mobile ad exchange Nexage and Tapad are initial partners.
It’s all they can think about.
Advertising Agency: Draft FCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director / Illustrator: Mzi Swartbooi
Copywriter: Mncedi Kunene
It’s all they can think about.
Advertising Agency: Draft FCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director / Illustrator: Mzi Swartbooi
Copywriter: Mncedi Kunene
It’s all they can think about.
Advertising Agency: Draft FCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director / Illustrator: Mzi Swartbooi
Copywriter: Mncedi Kunene
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