Hasta La Creative!

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LTA commercial director Lawrence Robertson discusses the governing body’s commercial programme and why tennis is not an “elitist” sport.

JWT India entered the now-infamous Ford Figo poster ads in India’s leading Goafest Abby ad awards, and tried to withdraw them last Friday in the middle of the judging after controversy erupted outside India over the sexually offensive ads.

The posters, showing women bound and gagged in the trunk of a Ford Figo hatchback, drew international condemnation when they were uploaded to the website Ads of the World, and both JWT and Ford quickly apologized. Neither mentioned that the ads, including a letter of approval from the client, had been entered at Goafest by a senior JWT India executive.

Goafest official Shashi Sinha told Ad Age in an interview that the WPP owned shop called festival officials on Friday in an effort to remove the Ford Figo ads from the judging and followed up, as required, with a request in writing from the executive who had entered the work. That person was identified to them as Bobby Pawar, the chief creative officer and managing partner of JWT India.

Continue reading at AdAge.com

Advertising Agency: Law & Kenneth, Mumbai, India
National Creative Director: Charles Victor
Creative Director: Pradeep Yeragi
Art Director: Anita K. Dharane
Copywriter: Abhishek Srivastava

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