“The Power of the Hi-Fi club.”
Advertising Agency: Involve!, Oslo, Norway
Creative Director / Art Director: Jørgen Marthinsen
Copywriter: Espen Aarbake Johnsen
Illustrator: ByHands
Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster.
Advertising Agency: Grey Dot, Mexico
Creative Director: Damián Campa
Art Directors: Israel Arrieta, Enrique Guzmán, Adrián Ruiz
Copywriter: Jimena Morales
(TrendHunter.com) Surrounded by a crack desert floor, low mountains and a scorching sun, the Vogue Australia March 2013 editorial depicts a rather epic journey. Travelling by caravan, it follows a circus on the road….
Le réalisateur Benjamin Wong nous propose ce court-métrage magnifique appelé The Old Samurai. Narrant l’histoire et le passé d’un vieux samouraï avant son face-à-face avec un jeune adversaire ambitieux, cette superbe création est à découvrir en vidéo HD dans la suite de l’article.
Time-shifted viewing via digital TV recorders (DTRs) is expected to plateau over the coming years, according to a report by the UK commercial broadcasters’ marketing body, Thinkbox.
Game, the troubled high-street retailer, is seeking a marketing director.
Barclays has warned marketing staff that they must adhere to its new corporate ‘purpose and values’, as the bank tries to rebuild its reputation in the wake of the Libor crisis.
Christian Aid, the international development charity, is to adopt a more ‘celebratory’ positioning to promote its flagship fundraising week this year.
The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.
(TrendHunter.com) The Stylist Magazine ‘East Side Story’ editorial is full of the rich colors, sumptuous fabrics, ornate brocades and bold patterns that are commonplace in Hong Kong. Nevertheless, there…
Advertising Agency: Grey, India
Creative Directors: Amit Shankar, Uddalak Gupta
Copywriter: Mohit Dabral
Art Director: Vikash Kumar Ravi
The post 3M by Grey appeared first on desicreative.
(TrendHunter.com) A well-equipped workstation is often the site of incredible clutter as containers, trays and drawers are often filled with writing utensils and devices of all sorts. Designer Diletta Orlandi strove…
From Adbusters #101: Regime Change
CHAIWAT SUBPRASOM / REUTERS
Here in India, even in the midst of all the violence and greed, there is still hope. If anyone can do it, we can. We still have a population that has not yet been completely colonized by that consumerist dream.
We have a living tradition of those who have struggled for Gandhi’s vision of sustainability and self-reliance, for socialist ideas of egalitarianism and social justice. We have Ambedkar’s vision, which challenges the Gandhians as well as the socialists in serious ways. We have the most spectacular coalition of resistance movements, with their experience, understanding and vision.
Most important of all, India has a surviving adivasi (aboriginal) population of almost 100 million. They are the ones who still know the secrets
of sustainable living. If they disappear, they will take those secrets with them. Wars like Operation Green Hunt will make them disappear. So victory for the prosecutors of these wars will contain within itself the seeds of destruction, not just for adivasis but, eventually, for the human race. That’s why we need a real and urgent conversation between all those political formations that are resisting this war.
The day capitalism is forced to tolerate non-capitalist societies in its midst and to acknowledge limits in its quest for domination, the day it is forced to recognize that its supply of raw material will not be endless, is the day when change will come.
If there is any hope for the world at all, it does not live in climate-change conference rooms or in cities with tall buildings. It lives low down on the ground, with its arms around the people who go to battle every day to protect their forests, their mountains and their rivers because they know that the forests, the mountains and the rivers protect them.
The first step toward re-imagining a world gone terribly wrong would be to stop the annihilation of those who have a different imagination – an imagination that is outside of capitalism as well as communism. An imagination which has an altogether different understanding of what constitutes happiness and fulfillment.
To gain this philosophical space, it is necessary to concede some physical space for the survival of those who may look like the keepers of our past but who may really be the guides to our future. To do this, we have to ask our rulers: Can you leave the waters in the rivers, the trees in the forest? Can you leave the bauxite in the mountain? If they say they cannot, then perhaps they should stop preaching morality to the victims of their wars.
CHAIWAT SUBPRASOM / REUTERS
Here in India, even in the midst of all the violence and greed, there is still hope. If anyone can do it, we can. We still have a population that has not yet been completely colonized by that consumerist dream.
We have a living tradition of those who have struggled for Gandhi’s vision of sustainability and self-reliance, for socialist ideas of egalitarianism and social justice. We have Ambedkar’s vision, which challenges the Gandhians as well as the socialists in serious ways. We have the most spectacular coalition of resistance movements, with their experience, understanding and vision.
Most important of all, India has a surviving adivasi (aboriginal) population of almost 100 million. They are the ones who still know the secrets
of sustainable living. If they disappear, they will take those secrets with them. Wars like Operation Green Hunt will make them disappear. So victory for the prosecutors of these wars will contain within itself the seeds of destruction, not just for adivasis but, eventually, for the human race. That’s why we need a real and urgent conversation between all those political formations that are resisting this war.
The day capitalism is forced to tolerate non-capitalist societies in its midst and to acknowledge limits in its quest for domination, the day it is forced to recognize that its supply of raw material will not be endless, is the day when change will come.
If there is any hope for the world at all, it does not live in climate-change conference rooms or in cities with tall buildings. It lives low down on the ground, with its arms around the people who go to battle every day to protect their forests, their mountains and their rivers because they know that the forests, the mountains and the rivers protect them.
The first step toward re-imagining a world gone terribly wrong would be to stop the annihilation of those who have a different imagination – an imagination that is outside of capitalism as well as communism. An imagination which has an altogether different understanding of what constitutes happiness and fulfillment.
To gain this philosophical space, it is necessary to concede some physical space for the survival of those who may look like the keepers of our past but who may really be the guides to our future. To do this, we have to ask our rulers: Can you leave the waters in the rivers, the trees in the forest? Can you leave the bauxite in the mountain? If they say they cannot, then perhaps they should stop preaching morality to the victims of their wars.
Read more on Adbusters.org
CHAIWAT SUBPRASOM / REUTERS
Here in India, even in the midst of all the violence and greed, there is still hope. If anyone can do it, we can. We still have a population that has not yet been completely colonized by that consumerist dream.
We have a living tradition of those who have struggled for Gandhi’s vision of sustainability and self-reliance, for socialist ideas of egalitarianism and social justice. We have Ambedkar’s vision, which challenges the Gandhians as well as the socialists in serious ways. We have the most spectacular coalition of resistance movements, with their experience, understanding and vision.
Most important of all, India has a surviving adivasi (aboriginal) population of almost 100 million. They are the ones who still know the secrets
of sustainable living. If they disappear, they will take those secrets with them. Wars like Operation Green Hunt will make them disappear. So victory for the prosecutors of these wars will contain within itself the seeds of destruction, not just for adivasis but, eventually, for the human race. That’s why we need a real and urgent conversation between all those political formations that are resisting this war.
The day capitalism is forced to tolerate non-capitalist societies in its midst and to acknowledge limits in its quest for domination, the day it is forced to recognize that its supply of raw material will not be endless, is the day when change will come.
If there is any hope for the world at all, it does not live in climate-change conference rooms or in cities with tall buildings. It lives low down on the ground, with its arms around the people who go to battle every day to protect their forests, their mountains and their rivers because they know that the forests, the mountains and the rivers protect them.
The first step toward re-imagining a world gone terribly wrong would be to stop the annihilation of those who have a different imagination – an imagination that is outside of capitalism as well as communism. An imagination which has an altogether different understanding of what constitutes happiness and fulfillment.
To gain this philosophical space, it is necessary to concede some physical space for the survival of those who may look like the keepers of our past but who may really be the guides to our future. To do this, we have to ask our rulers: Can you leave the waters in the rivers, the trees in the forest? Can you leave the bauxite in the mountain? If they say they cannot, then perhaps they should stop preaching morality to the victims of their wars.
Read more on Adbusters.org
(TrendHunter.com) If anyone has learned anything from comic books, many people have alter-egos to either fight crime or commit crimes; Juno Calypso, on the other hand, uses her alter-ego to explore a market left…
“Your lungs are more sensitive than you think. Stop smoking.”
Advertising Agency: Pagú Propaganda, Goiânia, Brazil
Creative Director / Copywriter: Sussy Côrtes
Art Director / Illustrator: Murilo M. Santos
Approval: Andressa Cunha
“Let the Valentine’s Day memories stay only on your mind.”
Advertising Agency: Havas Worldwide, ?stanbul, Turkey
Executive Creative Director: Ediz Kurtbarlas
Creative Group Head: Arzu Emre Özbek
Art Director: Ali Can Sava?
Copywriter: ?eyma Keklik
Photographer: Emre Gölo?lu / Rpresenter
M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier.
Challenge: How to promote this message on the web and really connect with their communities ?
Idea: Wouldn’t it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn’t it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans.
A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans.
Advertising Agency: Blast Radius Paris, France
Creative Director: Benjamin Bregeault
Art Director / Copywriter: Charles-Antoine De Sousa
Producer: Sleepless Production
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
