Sir Martin Sorrell says Twitter is not an advertising medium

Sir Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.

Lights Edge

Après sa superbe série intitulée Take Refuge, le photographe américain Kevin Cooley revient avec « Lights Edge » et ses clichés magnifiques où des paysages déserts et nocturnes sont contrastés par des rayons et des impressionnants traits de lumière. Plus d’images dans la suite de l’article.

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McDonald’s: Lucky Penny

Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: JohnHansa, Tony Katalinic
Copywriter: John Hansa
Art Director: Tony Katalinic
Agency Producer: Denis Giroux, Bridget Rose
Director: Bruce St. Clair
Production Company: Hello and Co
Global Account Director: Bob Raidt
Account Director: Jenny Cacioppo
Planner: Sarah Patterson

Luxe Baroque Fashion – Grazia France ‘Barock’ Stars Maria Flávia Ferrari and Alexandra Tikerpuu (GALLERY)

(TrendHunter.com) The Grazia France ‘Barock’ editorial will have women channeling their inner royalty in no time. Forgoing the modern ladylike looks worn by the Duchess of Cambridge for articles of…

Abbott’s Village Bakery: Free Range Bread Farm

Advertising Agency: BMF, Australia
Director: Christopher Riggert
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Producer: Michael Hilliard
Digital creative: Tim Hill
Executive Producer: Rob Galluzzo
Visual Effects: Colin Renshaw
Graphic Designer: Phil Banks
Visual Effects: marnie Ellis
DoP: Sebastian Pfaffenbichler
Graphic Designer: Indah Shillingford
Planner: Thomasine Burnap
Account Director: Jason Carnew
Agency Producer: Whitney Hawthorn
Editing Company: The Butchery
Editor: Jack Hutchings
Photographer: Ross Brown
Retoucher: Andy Salisbury
Production Manager: Karen Liddle
Music: Nylon – Michael Yezersky
Account manager: Nora Zenasni

Underground Creative School in Buenos Aires: drogagiveme5

They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone’s.

Advertising School: Underground Creative School, Buenos Aires, Argentina
Creative Director: Diego Rubio
Creatives: María Paula Castaño Cadena, Lucas Kraglievich, Sandra Lopez, Josefina Salgado, Laura Perez Millan, Camilo Rodríguez, Fede Green, Jorge Anastasiu, Sebastian Merino Luque, Jaime Vanegas Restrepo, Mario Anchorena Aitken, Jorge Garcia, Oscar Andrés Rincón, Maye Duarte, Nau Pintos, Manuel Torres Gere, Felipe Arenas, Angela Binimelis, Aye Piru, Andrea Saturno, Bruno Waldbaum, Nat Os, Leandro Baca, César Bené Guerrero
Photographer: Martín Levi

Samsung: Meeting with Tim Burton, SAFE with Two in One, Work SAFE with Group Play, The Leak

Advertising Agency: 72andSunny, USA
Chief Executive Officer: John Boiler
Executive Creative Director: Jason Norcross
Creative Directors: Matt Heath, Barton Corley
Senior Designer: Allison Hayes
Copywriter: Jack Jensen
Director of Film Production: Sam Baerwald
Senior Film Producers: Angelo Mazzamuto, Erin Goodsell
Production Company: Epoch Films
Director: Michael Downing
Executive Producers: Jerry Solomon, John Duffin
Producer: Eric Sedorovitz
Editorial: Arcade Edit, Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Assistant Editor: Luc Giddens
VFX: Mission Studios
Telecine: The Mill, Los Angeles
Music: South Music
Sound Design: Barking Owl
Mix Company: Play Studios

Tesco kicks off marketing hiring spree

Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.

Audi hires BT marketer Nick Ratcliffe to top UK marketing post

Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.

Barclays set to replace Lloyds as British Olympic sponsor

Barclays is to be the first new sponsorship signing for Lord Coe’s embattled British Olympic Association (BOA), replacing Lloyds as the primary financial-services partner.

O2 recruits former Moneysupermarket.com marketer Paul Troy

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.

Santander set to unite Ennis, McIlroy and Button in major campaign

Santander is to bring together its three sporting brand ambassadors – Jessica Ennis, Rory McIlroy and Jenson Button – in a major ad campaign planned for the spring.

Fluorescent Lit Editorials – The SnC Magazine ‘Highlights’ Photoshoot is Modernly Illuminated (GALLERY)

(TrendHunter.com) At once dark and light, the SnC Magazine ‘Highlights’ editorial showcases some of the key pieces from the spring collection of such labels as Gucci, Louis Vuitton, Stella McCartney and…

Hyper-Realistic Pencil Sketches – Franco Clun Creates High Resolution Sketches Using Simple Tools (GALLERY)

(TrendHunter.com) In an age where computer technology reigns supreme, Franco Clun creates renderings of familiar faces using only a pencil and paper. The hyper-realistic sketches are intricate and ornate with a high…

Cyber-Geisha Fashion – The Marie Claire Italia March 2013 Editorial Stars Hirschy Hirschfelder (GALLERY)

(TrendHunter.com) The Marie Claire Italia March 2013 editorial takes an unexpected turn when it comes to traditional Japanese outfits. Although it is easy to pick out the kimono influences and the overall Asian theme,…

100 Stellar Guitar Updates – From Epic Multi-Neck Axes to Collapsible Travel Music Axes (TOPLIST)

(TrendHunter.com) This fabulous collection of guitar updates help to emphasis the fact that while the music making instrument might be old, it still holds it’s place in our culture as being the most iconic…

Natraj Pencils by Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Senior Creative Directors: Srreram Athray, Elizabeth Dias
Art Director: CV Saju
Copywriter: Rohan D’Souza

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The post Natraj Pencils by Ogilvy appeared first on desicreative.

23 Bowl Cut Fashion Finds – From Androgynous Cosmetic Captures to Contrasting Tomboy Photoshoots (TOPLIST)

(TrendHunter.com) This collection of bowl cut fashion finds helps highlight some of the most cutting-edge shoots from the world’s top designers. The bowl cut has some relatively negative connotations as being…

100 Eggcellent Easter Desserts – From Sunny Spring Cupcakes to Potted Floral Confections (TOPLIST)

(TrendHunter.com) With the holiday just around the corner, these delicious Easter desserts will help add a sugary sweet finish to any springtime supper. Easter is synonymous with egg hunts and, of course, chocolate…

Increasingly Convenient Bread Browners – Toaster & Knife Folds Your Slice for Easy Sandwich Making (VIDEO)

(TrendHunter.com) I would guess that roughly 99.99% of toasters keep pieces of bread flat when they warm them up, making the Toaster & Knife set a very unusual countertop appliance. The kitchen contraption…