(TrendHunter.com) Though beautiful models are usually the top selection when showing off the newest collections, The StyleMonk has decided to take another route and replace the typical models with some very beloved…
We examine the biggest trends from the latest census data and how the insight they provide will influence the country’s marketers in 2013 and beyond.
Google has been accused of abusing its dominant position in the search market by Joaquin Almunia, the European Commission’s antitrust chief.
David Tennant, Usain Bolt and Richard Branson have been recalled to star in Virgin Media’s latest TV activity, as part of a multi-million pound campaign launching tomorrow evening during ITV1’s ‘Take Me Out’.
Em redes sociais é possível encontrar pessoas que, literalmente, contam os dias até a chegada do fim de semana. Grande parte delas têm uma lista enorme de coisas para fazer. Outras não têm ideia de como vão preencher dois dias inteiros, 48 horas… Na Grã-Bretanha, os jornais The Guardian/Observer resolveram tomar posse do fim de semana, com um conteúdo tão legal, que os leitores sempre terão muita coisa para ler e fazer. Pelo menos é isso o que propõe a campanha Own the Weekend, que ontem lançou seu primeiro filme estrelado por Hugh Grant, segundo ele mesmo um leitor fiel dos jornais há anos.
Ao longo de três minutos, o filme brinca com os tradicionais trailers cinematográficos de filmes de ação, com explosões, diálogos sobre o que fazer no fim de semana (com direito à resposta assustadora), famílias e casais curtindo. O principal desafio era manter o nível e ainda tentar repetir o sucesso da campanha do ano passado, Os Três Porquinhos – considerada uma das melhores de 2012. Será que eles conseguiram?
A criação é da BBH de Londres, com produção Biscuit Films e direção de Tim Godsall.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Deviating away from her usual busty blond persona, the Kate Upton Elle France editorial spread gives the model a relaxed and relatable persona. Not accentuating any of her curves, the photo shoot…
(TrendHunter.com) Smartphone dating apps are gaining esteem as people skip the bars for an easier way to find somebody to love.
With CES 2013 underway this week from January 8th until the 11th, Jaime Neely took a…
The Wieden & Kennedy network has boosted its global team by hiring Colleen DeCourcy, the founder of the Havas-backed US shop Socialistic, and promoting the Portland office’s executive creative director Mark Fitzloff as co-global executive creative directors.
Focus sur Michael Wolf, un photographe allemand vivant à Hong Kong et dont le travail se porte sur la place de l’homme : son mode de vie au sein des grandes villes. Avec cette intéressante série appelée « Window Watching », ce dernier a capturé des scènes de vie de ses voisins qu’il a pu observer depuis chez lui.
Tesco’s ‘Everyday Value’ alcohol does not breach alcohol responsibility rules for packaging, the Portman Group’s independent complaints panel has ruled.
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Voici en exclusivité la dernière campagne pour la marque Martell. Réalisée par James Gray qui collabore pour la seconde fois avec le directeur de la photographie Darius Khondji, cette vidéo « Rise Above » célèbre ceux qui ont su trouver leurs ailes sur une musique interprétée par le London Symphony of Orchestra.
Mention légales : Ce film concerne la promotion de l’alcool et ne doit pas être vu par quiconque n’ayant pas l’âge légal d’achat d’alcool dans le pays de visualisation.
(TrendHunter.com) The Numero Tokyo December 2012 Toni’s Tribe editorial shines light upon an eccentric warlike style of dress. Stylist Katie Mossman accentuated model Toni Garrn’s features through heavy…
Romeo Beckham, the 10-year-old son of football superstar David and former Posh Spice Victoria, has entered the Campaign viral chart for the first time, in an ad for Burberry.
Albion has been hired by the online chemist Chemist Direct to handle its brand identity and redevelop its ecommerce platform, Chemistdirect.co.uk.
The Ideas Foundation, the creative education charity founded by Engine’s Robin Wright, has submitted plans to set up a free school which aims to introduce struggling students to the creative industries.
Johnny Fearless has won the advertising account for the charity Malaria No More UK after a pitch.
(TrendHunter.com) These sensational Alastair McKimm photoshoots celebrate the work of the Ireland native. McKimm has shot epic features for high end magazines with his frequent productions for Vogue China, What’…
Advertising Agency: Grey, Mumbai, India
Executive Creative Directors: Karan Rawat, Rohit Malkani
National Creative Directors: Amit Akali, Malvika Mehra
Creative Directors: Shiv Parmeshwaran, Vijay Subramani
Art Directors: Karan Rawat, Suhas Panchal, Shiv Parmeshwaran
Copywriter: Karan Rawat, Arjun Kumar
Client Servicing: Ramiya Nambiar, Kamiya Wahi
Photographer: Prasad Naik
Stylist: Arjun Bhasin
Producer: Fusion Films
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