(TrendHunter.com) ‘Tis the season to start counting down the days until Christmas, and what better way to do it than with the Whisky Advent Calendar?
The brown decorated box contains 24 doors that reveal…
(TrendHunter.com) Danny Beauchamp and Dioni Tabbers star in the Issue 8 HERO Magazine editorial. The retro couple are photographed by James White and outfitted by wardrobe stylist Elgar Johnson, who dresses them in…
Advertising is getting to be a pretty complicated transaction these days. It serves many masters, and sometimes selling goods and services is the least important.
Often popular ads do more for the agency than the client. Or the messages are created with a higher purpose than just moving the merchandise. Or the ads serve as a jumping off place for a post-agency career.
Take Allstate Insurance’s “Mayhem” campaign as an example of ads that help the agency more than the client. It’s attracted a great deal of attention, but it hasn’t really moved the needle for Allstate. The insurer has lost market share for the past five years. As Crain’s Chicago Business pointed out, more ad spending puts more pressure on profits, “a fact not lost on investors wondering how “Mayhem” can garner so much buzz (500,000 Facebook fans and nearly 10 million YouTube views) without boosting Allstate’s sales.”
(TrendHunter.com) The Trick or Tweet Infographic reveals which Halloween candies kids will hoard and which ones they’ll give away.
Now that Halloween is over, trick-or-treaters are ferociously sorting through…
(TrendHunter.com) The Dior Homme Spring/Summer 2013 Hero Magazine Preview showcases the latest collection from the luxe menswear label. Featured in the publication’s Volatile Opulence issue, this stunning…
(TrendHunter.com) The ‘Gothlete’ Manuscript Magazine editorial stars fresh face Tristan Jensen who plays the role of haute vamp. Fusing two of fashion’s most popular menswear styles, this portrait…
(TrendHunter.com) The ‘Bowievirus’ Arena Homme + cover story graces the publication’s Fall/Winter 2012 issue. Duncan Pyke channels a young David Bowie in a retro fashion spread that resembles a…
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço, Pedro Bexiga
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Tv Producer: Pedro Silva, Rita Santos
Production Company: Show Off
Director: Alexandre Montenegro
DoP: Vitor Rebelo
Set Design: Nelso Coelho
Sound: Dizplay
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Stian Johansen, Sara Hodnebo, Caroline Ekrem
Copywriter: Janne Brenda Lysø
Director: Aksel Hennie
Prod.company: Einar Film
(TrendHunter.com) As the rain falls down the side of the a bland red brick wall in Hartford, Connecticut, the imagery of ‘The Charter Oak’ glistens on the wall as artist Adam Niklewicz admires the work he…
L’architecte et designer péruvien Jordi Puig a conçu ce bateau au design magnifique naviguant sur le fleuve Amazone. Appelé « Aqua Expeditions », ce moyen de transport doté de véritables chambres avec vues peut transporter jusqu’à 32 invités tout en restant respectueux de l’environnement. Plus dans la suite.
(TrendHunter.com) The ‘Horror Chiq – Holy Beauty’ Jenn Hoffman editorial is the perfect homage to Halloween with its darkly demure visual aesthetic brought to life by model Jessica Brittain. Jessica…
(TrendHunter.com) Rearranging common objects in an unrealistic way is how the SpY Interventions photography collection really captures viewers’ attention.
He doesn’t create elaborate set-ups, and instead,…
(TrendHunter.com) The ‘Cats that Look like Pin-Up Girls’ Tumblr features a variety of similarly posed felines. Once the pinnacle of female sexuality, pin-up girls have changed and evolved throughout the…
(TrendHunter.com) The Acne Paper Fall 2012 editorial takes viewers on a literal dog walk through the park. Model Alana Zimmer holds tight to a long leash as she led a ginormous grey dog through the terrain, dashing…
(TrendHunter.com) The Vogue China ‘Mod Girls’ editorial reinterprets the traditional school girl look. While models Ming Xi, Xiao Wen Ju and So Young Kang are photographed between stacks of library books,…
Focus sur ce projet de film court-métrage pour la promotion du vélo, pensé en collaboration par iBike, Starley Rover Society et Ombres & Lumieres. Alors que la diffusion de cette vidéo réalisée à Montréal est prévue pour décembre 2012, voici un trailer très réussi à découvrir dans la suite.
(TrendHunter.com) The Arise Magazine Issue 18 editorial may appear to revolve around one type of drive, but its title, ‘Sex Drive,’ suggests otherwise. Model Herieth Paul isn’t overtly sensual or…
(TrendHunter.com) Jesse Harrington Au’s LED-lit lamp is made of a single sheet of cardboard. The guided step-by-step cut-out process allows one to recreate the light with a laser printer. A downloadable CAD…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
