Hasta La Creative!

It shouldn’t take a natural disaster on the scale of a hurricane for brands to recognise that kindness, from corporations as well as individuals, really does matter to consumers, writes Nicola Kemp.

It shouldn’t take a natural disaster on the scale of a hurricane for brands to recognise that kindness, from corporations as well as individuals, really does matter to consumers, writes Nicola Kemp.

Škoda, the car marque, has signed a significant six-figure deal to sponsor Simon Bates’ breakfast show on Smooth Radio as part of the marketing for its new family hatchback, the Škoda Rapid.

English Description
It’s time to make a U turn.
To sign out from your social network’s game.
And sign in on a first person adventure.
Trade #s for crossroads.
@s for roundabouts.
J for road signs.
Life has plenty of explanation marks already.
And, sincerely, 140 characters are never enough.
Virtual will always try to be real but real will never, never be virtual.
Turn off everything that grounds you, turn on something that releases you.
Leave your little virtual horses and get hold of 160hp.
The farm is out there.
Go play.
Getaway.

Advertising Agency: Energy Marketing Comunicacao, Brazil
Production Company: Indice Design, Sao Paulo, Brazil
Chief Creative Officer: Vitor Knijnik
Creative Director: Vitor Knijnik, Giba Lages
Copywriter: Marcel Ares
Art Director: Giba Lages
Agency Producer: Moema Porro
Account Supervisor: Aline Velha
Sound Design: Juke Box
Arrangement: Juke Box
Animation: Pict Estudio
Account Manager: Vivianne Brafmann

Red Bull has claimed another viral chart victory with a five minute video that has been shared more than half a million times this week, while John Lewis’s Christmas offering has entered in third place.

Découvert en version coupé il y a plusieurs mois, voici une nouvelle version de la « Lamborghini Aventador » en découvrable Roadster et bleu métallisé. Un supercar doté d’un toit en fibre de carbone amovible, à double bosses. Une vitesse de pointe toujours identique à 350 km/h. Disponible dans le courant de l’année 2013.

“Don’t let anyone decide what music you listen to.”

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil
Executive Creative Director: Jose Henrique Borghi, Erh Ray
Creative Director: Fernando Nobre
Copywriter: Rodrigo Martin
Art Director: Denis Gaddini
Photographer: Corbis
Illustrator: Perfecto Design
Art Buyer: Bibiana Oliveira
Account Manager: Priscilla Carvalho, Viviane Moura

Aegis has reported third quarter revenue growth of 10% and is holding to its full-year forecast, in contrast to WPP’s recent lowering of its forecast.

(TrendHunter.com) Dark, mysterious and all kinds of moody, the M le Monde November 2012 editorial is a treat for the eyes. The typically glamorous look involving red lips and dark eyes is given a futuristic tribal…

Le studio UID architects a récemment réalisé cette magnifique maison appelée « Pit house » pour une famille japonaise. Située dans la préfecture d’Okayama, cette résidence charmante propose un aménagement très réussi pour un rendu très lumineux. Plus d’images dans la suite de l’article.