VisitBritain is rolling out a marketing campaign that includes a £5m partnership with British Airways to promote the UK abroad, which capitalises on the buzz created by the Olympic and Paralympic Games.
Carat has been awarded the media planning and buying account for ticket reseller StubHub, after a pitch against up to three undisclosed media agencies.
The Observer is to increase its cover price from £2.20 to £2.50 from next week (16 September), citing a “tough market for print”, in a move set to make it the most expensive Sunday national newspaper with The Sunday Times.
Advertising Agency: Johannes Leonardo, USA
Executive Creative Director: Jan Jacobs, Leo Premutico
Creative Director: Aaron Phua, Ferdinando Verderi
Copywriter: Iain Nevill, Rebecca Ullman
Art Director: Dave Thompkins, Sarah Kraus
Production Company: Logan and Sons
Director: Emily Kai Bock
The government has unveiled the details of Stoptober, the first ever mass quit smoking marketing campaign, which attempts to emulate the popularity of Movember.
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sarthak Sawant
Account Manager: Nidhi Patel
Photographer: Nikhil Shivdikar
Coldplay’s set during the Paralympic Games Closing Ceremony helped Channel 4 attract a peak audience of 7.7 million, nearly as high as ITV’s long-established ratings topper ‘X Factor’.
Amazon has reportedly backtracked on its decision to remove the option for users of its ad-supported Kindles to opt out of receiving ads, giving them the chance to do so for $15.
Gyro London has appointed Nick Jefferson as its new managing director, following the departure of Claire Wright, who has left after less than a year in the role.
(TrendHunter.com) The Elle Mexico September 2012 editorial is a monochromatic show of national design talent.
With this kooky spread, Elle does a fantastic job of showcasing what Mexican fashion has to offer….
(TrendHunter.com) Swedish artist Viktor Hertz has taken some of the most recognizable corporate logos in the world and made them honest corporate logos. Companies are always trying to sell us stuff, and to do that…
A timely and succinct press ad from Locog sponsor BT appeared to capture public sentiment today, declaring “London, take a bow”.
Royal Caribbean, the Norwegian and American cruise line, is bolstering its team with a series of new hires, as ramps up its digital marketing activity.
Royal Caribbean, the Norwegian and American cruise line, is bolstering its team with a series of new hires, as ramps up its digital marketing activity.
Channel 4 has claimed its coverage of the Paralympics, which reached 37 million people and nearly doubled its average viewing share, has helped change public perception of disability.
Starbucks is aping rival Costa Coffee by rolling out thousands of coffee vending machines, called Starbucks On The Go.
British Airways is to lead a fly-past with the Red Arrows over London today during the Olympics Greatest Team Parade to mark the end of the games.
(TrendHunter.com) The Vogue Netherlands ‘Eastern Promises’ editorial is full of edgy vibrancy, which will inspire an exotic wardrobe for the fall season. Of course, the oriental jacquards and kimono-like…
Le créatif Ulric Collette revient avec la seconde partie de sa série de portraits sur les ressemblances génétiques sur les membres de sa famille. Tout aussi réussi que la première série « Split Family Portrait », le travail impressionnant de cet artiste est à découvrir en images dans la suite de l’article.
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