Lil-Lets takes light-hearted tone in push for young audience

Lil-Lets, the feminine hygiene brand, is launching an attention-grabbing campaign centred on the natural symptoms women experience during their menstrual cycle, as it looks to recruit younger consumers.

Charlotte Tice takes head of press role at Mindshare

Mindshare has promoted Charlotte Tice to the role of head of press, replacing Vanessa Clifford, who took up her new job as strategy director at newspaper marketing body Newsworks this week.

Simon Calvert leaves Digitas global role

Simon Calvert, the worldwide head of strategic planning at Digitas, has left the network.

Why Do Boys and Girls Have Similar Interests, But Very Different Toys?

Despite the fact that boys and girls have increasing similarities, toy makers around the world seem to be woefully behind the curve when it comes to developing traditional toys that appeal to both genders.

Arena rethinks planning amid Heyworth exit

Arena Media is set to shake up its planning approach after Sarah Heyworth, its head of planning, announced she is leaving the agency.

AMV nets Bremont global advertising

Bremont, the luxury watch brand, has appointed Abbott Mead Vickers BBDO to handle its global advertising.

Group M dominates PPA Advertising Awards shortlist

Group M dominates the shortlist of the inaugural Media Week-supported PPA Advertising Awards.

Randall in OPera digital trading role

Alex Randall, the online trading director at Aegis Media, has been poached by the rival Omnicom trading team OPera and its digital arm, Annalect, to be its head of digital trading.

Prostate Cancer UK calls media pitch

Prostate Cancer UK is reviewing its estimated £4 million media planning and buying account.

Agencies contest frozen-food brief

Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a search for an advertising agency.

Engine’s Fuel names Ping as chief to build data offering

Fuel, the Engine-owned data strategy agency, has appointed Charles Ping, the former head of CRM at Guardian News & Media, as its chief executive.

Hatton leaves O&M planning chief role

Ogilvy & Mather’s planning director, Rachel Hatton, is stepping down from her role.

Florette launches £5 million media review

Florette, the salad brand, is holding a pitch for its £5 million media planning and buying account.

Twitter to offer geographic ad targeting within UK

Twitter has enhanced the targeting of its ad products to allow brands to reach users in specific countries and some major cities within the United Kingdom.

ShortList mulls men’s lifestyle web offering

ShortList Media, which publishes ShortList and Stylist magazines, is considering the launch of a men’s lifestyle version of its e-mail and web-based female offering, Emerald Street.

Lee exits AMV to reunite with VCCP

Michael Lee is rejoining VCCP as the executive planning director after a two-year stint at Abbott Mead Vickers BBDO.

Sony Electronics seeks shop for European social media

Sony Electronics is looking for an agency to handle its social media activity across Europe.

Beta bolsters its CRM by assimilating BEC

Beta, the agency launched by Robert Campbell and Garry Lace in 2009, has acquired the CRM and digital agency BEC, led by Chris Barraclough.

Frances Royle quits BBH to launch company

Frances Royle, Bartle Bogle Hegarty’s head of production partnerships and its former head of TV, is leaving the agency after 24 years to set up her own production company.

Matthew Bagwell joins AKQA in new strategy role

AKQA has appointed Matthew Bagwell to the new position of head of strategic services as it looks to evolve its planning approach.