Hasta La Creative!

Voici le photographe Alban Grosdidier qui nous propose de découvrir « The Drowning Project ». Actuellement étudiant à l’ESAG Penninghen à Paris, il étudie le thème de la noyade et propose des clichés de personnes immergées imprimés puis exposés en public. Plus d’images dans la suite de l’article.

Advertising Agency: JWT, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director: Lakshman Khude
Copywriter: Joseph
Illustrator: Deepak Jadhav
Photographer: Rohit Redkar

M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive.

Can you

tell us about Inkbrushnme ?
Inkbrushnme actually originated in 2005 as my final year campaign project when I didn’t have a budget for photography and it required a lot of effort, models, locations. I didnt want to compromise on my creative thought process. Time was running out and our display was in 4/5 days. I could not sleep and during that sleepless night, I came up with the idea of making an ad campaign
on myself, a studio that creates illustrations. A concept like that never existed in our country as far as I knew. I created a few illustrations and on that night, some basic layouts and inkbrushnme was born. Those 4/5 days were one of the most productive days
of my entire life.

Later I went for a post grad to IDC, IIT B and soon after my studies a new life began.
A few years down the line, inky has been bouncing like a ping pong ball with a soul through various platforms related to Art, Design, Music & Entertainment. We develop projects which have a tremendous potential for exploring illustration to an extent no one has tried. We would like to illustrate on the moon if given a chance!

You are group/collective of illustrators, visual designers, animators. Can you name who all are there in your team and how do you work on projects?
We work in a collective culture where creators are committed to a particular assignment and the rest have their independent projects going on. The core members of this studio are just two. Kaustubh Kamat who joined forces early 2012. Kaustubh is a very good designer and has a lot of experience working on various platforms of print & web and then there is me. We have a team of independent guys whom we love to work with. We hunt for talent depending on the scope of a particular project. Every client needs a unique solution, so we explore talent that is vastly available and then collaborate towards a singular vision.

What experience your team has, if you could highlight individually?
We do not have super powers but every day is an experience. We believe in un learning every time we finish a project and start a new one. So the experience is forgotten as an ego and you are reborn with new energies and new zest. We use our past projects as learning experience to propel us even further.

What Inkbrushnme best at?
Our arena is illustration & visual design. I have been communicating through visuals, reading visuals, dreaming visuals talking visuals. That would be our nuclear reactor.

What Inkbrushnme bad at?
Diffusing that nuclear reactor!
Do you have office or people in team work from their choice of locations.
You cant constrain a creative energy. So the free spirit culture always exists. Artists thus work from the space they are comfortable in, what matters is the final product. As such ours is a mobile studio depending upon the location of the project and how much we are inspired by it. At the moment we operate out of walls painted by us in Pune!

How Inkbrushnme is different?
Hire us, you will come to know!
Tell us about your most acclaimed work projects?
We recently rebranded a real estate builder based in Pune and the campaign was very effective. We created a property – MadeInPune that celebrates achievements in and from Pune. A real estate campaign that explores & celebrates this city inside out was one of the most ambitious projects we undertook. I consider MadeinPune as an acclimation for its outreach and possibilities in which are exploring this campaign. We are in a way branding this city, celebrating micro brands, food, festivals, world class achievements in technology, health, art, science, etc.
Tell us about your recent campaigns?
RushHrs is a chain QSRs in Pune. They serve yummy food but needed more visibility so as to stand confident in their
competition. We approached their problem in various ways and looked at using illustration throughout their
communication. We designed their restaurant while creating a unique style for their brand. Visual guidelines were
created. Since the idea of RushHrs originated from a chaotic yet beautiful culture of our metros, multiple strategies were
nailed for their communication.
Tell us about Shahrukh, pepsodent comic and how idea had come to your teams mind.
The idea wasnt ours, Lowe Lintas approached us for this project that they wanted to explore Pappu & Papa campaign
through comic books that’ll get distributed through their toothpastes. Arguably, the largest number of comic books ever distributed in India with a minimum circulation of 15 lac units. We had 3 simple stories and 3 comic books were created over a span of a
month or two. This initiative received a fabulous response.
What credentials are required to be part of your team?
One simply needs to have a strong visual sense, a unique approach of looking at life and most importantly a very powerful skill set for illustration.
Your Book moon, Ramu and I, won Darshana national award. What makes this book so special?
Illustrated books or comic books are by far my most favorite projects! I am a director, art director, actor for a story given to me to visualize and illustrate. All creative controls are in my hands and I just have to unleash. This book was a product of pure love & labour. There is no grid for this book. The story flows as thoughts flow, uncontrolled. I wanted kids to hold this book in all possible angles, directions and come back to this book and explore some more. The art has lot of details which werent required but as a storyteller, one needs to make the story so interesting that after a few years that story should come back to a reader naturally. They way one remembers Suppandi. Or even Ek Titli – the animated video.

How you see Inkbrushnme growing and what will be its future in next 5 years?
We want Inky to be known as a highly specified conceptual illustration & design studio from India.
How you make payments to team, Do they get salaries or it is project based fee?
They become partners and share a decided percentage. We believe in all creators and the efforts of every contributor deserves a share than a salary.
Your take on Desicreative’s initiative of promoting Indian creatives ?
Your network is wide spread. You must have a collective gathering and should organize design/art/illustration/typography seminars or festivals to educate budding talent. Thankyou!

Harsh can be contacted via his website here.

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“Just because it works, doesn’t mean it’s fixed.
Volkswagen Genuine Parts.”

Advertising Agency: Ogilvy, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jamie Mietz
Art Director: Katie Mylrea
Copywriters: Craig Ross, Cuan Cronwright
Art Director: Justin Enderstein
Photographer: Guy Nevling

Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery

“Apoteket, Sweden’s Pharmacy.”

Advertising Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: Joakim Blondell
Copywriter: Johan Holmström
Graphic Designer: Nina Andersson
Photographer: Aorta

(TrendHunter.com) LA-based fashion and accessory line Gasoline Glamour has an extremely powerful flair that’s guaranteed to make fashion-forward statements, much differently than any other designer collection….