Benetton to launch European e-commerce site

Italy’s United Colors of Benetton will launch its first ever e-commerce site this month, putting digital at the forefront of its strategy amid falling revenues.

Chromatic Paint Sprinklers – The Liquid Rainbow by Edwin Deen is an On-Demand Paint System (VIDEO)

(TrendHunter.com) The liquid rainbow by Edwin Deen is an interesting sprinkler creation that can brighten up any boring white wall. This innovative design was produced by combining electric tape, a few meters of hose,…

Agent Provocateur blasted for exposing children to fetish gear

Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown.

Agent Provocateur blasted for exposing children to fetish-gear and nudity

Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown.

London 2012 marketing chief to campaign for Obama

Greg Nugent, the London 2012 Olympic Games top marketer, has volunteered to join the campaign for the re-election of Barack Obama.

Paddy Power’s tongue-in-cheek kidney ad escapes ban

A Paddy Power radio ad has escaped censure from the advertising watchdog despite 27 complaints, including one from the Kidney Wales Foundation, which claimed the spot could distress patients.

Media Week Awards shortlist revealed

This year’s Media Week Awards’ judges have toiled over more than 500 entries to create a competitive shortlist.

Comfy Marine-Protecting Sneakers – Blu Kicks Helps to Preserve the Habitat of Hawaii’s Native Fish (GALLERY)

(TrendHunter.com) Inspired by the Humuhumunukunukuapua fish that resides in Hawaii, Blu Kicks was formed to represent the native animal and the easy, relaxed lifestyle of the region.

Based out of San Francisco,…

Louis Vuitton: Dream, Word

Advertising Agency: Ogilvy & Mather, Paris, France
Creative Director: Kurt Novack
Art Director: Adrien Havet
Director: Stuart McIntyre
Production Company: Steam Films
Video Production: Steam Films
Sound Production: Apollo Studio, Yan dal Santo
Design: Niels Shoe


Jack Daniel’s: The Best Way, Craft, Freedom Is Right, Craft, Made In America

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Advertising Agency: ArnWorldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Director of Global Marketing: Carmen D’Ascendis
Associate Creative Director / Art Director: Travis Robertson
Associate Creative Director / Copywriter: Todd Mitchell, Greg Almeida
Producer: Ben Ouellette
Print Production: Jim Spadafora
Art Producer: Andrea Ricker
Project Manager: Kate Murphy
Business Affairs: Lisa Mercier
Account Services: Nate Stewart, Shannon Coletti
Photographer: Andrew Yates
Illustrator: Helms Workshop


HelpAge India: A Helping Hand

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Advertising Agency: Publicis Communication, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Director: Santosh Sonawane
Copywriter: Manan Pandya
Photographer: Samier Salunke
Account Director: Natasha Kulkarni


Green Yatra: Walrus, Penguin, Bear

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Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Dhrupal Mehta, Prasad Rao
Copywriter: Chrisel Fonseca
Additional Credits: Manoj Pandey, Sunil Tank


Green Yatra: Waxing, Plucking

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“Deforestation hurts.”

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Dhrupal Mehta, Prasad Rao
Additional Credits: Sunil Tank


Koolfoam Mattresses by Y&R Mumbai

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande

 

 

Ecological Wind Turbines – The Siemens B57 Blade Design Can Power Up to 1.8 Million Homes (GALLERY)

(TrendHunter.com) The Siemens B57 blades bring forth a new approach to wind turbine design. Wind turbines have the potential to be extremely powerful, and moreover extremely relevant insofar as green energy…

Powerful Plug-In Bicycles – The Tribey ‘Electric Trike’ Follows is Eco-Friendly (VIDEO)

(TrendHunter.com) The Tribey ‘Electric Trike’ furthers the current movement towards ecological transportation. A single electric charge can power the bicycle for approximately 18 miles, although this all depends…