Sky Bet’s fantasy football campaign featuring ex-Tottenham Hotspur manager Harry Redknapp has launched today (3 August) with a tongue-in-cheek creative that features his pet dog.
In an ‘always-on’ world, brand marketers simply cannot afford to have zero knowledge of the code that underpins the digital ecosystem, writes Nicola Clark.
The Times has been unable to secure Samsung as the exclusive commercial sponsor for its Olympic commemorative cover wrap for the whole duration of the Games, despite outperforming its rivals and adding 100,000 copies the day after the Opening Ceremony.
The Times has been unable to secure Samsung as the single commercial sponsor for its Olympic commemorative cover wrap, despite outperforming its rivals and adding 100,000 copies on the first day of the Games.
Brands need to do more to consider how consumers are affected by the ‘digital afterlife’, and take steps to make it an easier situation for the bereaved to navigate, writes Nicola Clark.
Jason Elson has joined Immediate Media in the new role of ad director across the company’s food portfolio.
(TrendHunter.com) Combining the best of two worlds, the sushi burger is exactly what it sounds like: a sushi roll in the shape of a burger. Created by the folks at Sushi Groove, this bite-sized meal is as tasty as it…
Objective: For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.
Idea: We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”
Results: The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
Energy company E.ON has overhauled its digital presence as part of a wider strategy to reset its relationship with customers and communicate its sustainability initiatives.
(TrendHunter.com) The revamped Bandit9 ‘Nero’ motorcycle exudes a badass aesthetic and personality that is hard to ignore. Using the BMW Chang Jiang 750 cycle, the Bandit9 team transforms this classic…
Specialist Holidays Group has appointed Rapp UK to handle its media planning and buying after a competitive pitch.
Marketing effectiveness consultancy Ebiquity has acquired independent media and marketing auditor FirmDecisions.
The U.K.'s Royal Mail is celebrating Team GB gold medalists at the London 2012 Olympic and Paralympic Games by issuing stamps bearing their images — and by painting the mailboxes closest to their homes in gold.
An experimental ad for US drama ‘The Walking Dead’, created by Thinkmodo, has been shared more than any other ad this week, knowing DC Shoes from the top spot.
RBS has set aside £125m to cover the cost of its IT debacle in June, which left thousands of its 16.9 million accounts across RBS, NatWest and Ulster banks inaccessible to customers.
(TrendHunter.com) These savvy skateboarding editorials depict models performing unbelievable tricks on their wooden platforms. These skateboarding editorials include short skater films, glow-in-the-dark ramp shots,…
Oddbins has escaped legal action from London 2012 organisers over its controversial Olympic marketing stunt, which highlighted how the chain has been prevented from referring to the Games in its marketing while pushing its discounts on wine.
Telefónica Digital, the telecoms giant’s digital business division, has launched the first campaign for its new mobile calling app TU Me, bringing it up against Microsoft’s Skype.
Only one country could call on Bean, Bond and the Queen to sell itself to the world, but what did the inbound tourism industry make of the Olympic Opening Ceremony’s smoking chimneys and skydiving sovereign?
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