Compressed Contemporary Campers – Heather’s Compact Caravan is Efficiently Reduced to Requirements (GALLERY)

(TrendHunter.com) The fact of the matter is that few of the people who embark on RV adventures are haters of nature. Heather’s Compact Caravan has hence been designed with a minimalist interior, based on the…

Closed-Cabin Skidoos – This Snowmobile by Michal Bonikowski Increases Speed and Comfort (GALLERY)

(TrendHunter.com) Feeling the wind on your face as you speed across beautifully vast landscapes is a sublime experience—when it isn’t 30 degrees below zero. This Snowmobile by Michal Bonikowski is the…

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Mischievous At-Home Editorials – The Vogue Italia August 2012 Meisel Photoshoot is Plotting (VIDEO)

(TrendHunter.com) Vogue Italia’s August 2012 ‘All Dressed Up With Nowhere To Go’ editorial provides yet another confirmation of photographer Steven Meisel’s unmatched talent. Meisel has taken the fashion…

Tesco trials ‘virtual fridges’ at Gatwick Airport

Tesco is trialling “virtual fridges” in Gatwick Airport that allow travellers to order essentials to be delivered to their home for when they return from holiday.

Regally Fantastical Photoshoots – The ‘Mist and Powder’ Series Personifies Two Sides of Nature (GALLERY)

(TrendHunter.com) The ‘Mist and Powder’ photo series appears to personify two sides of nature. From the dark and devilish raven-like character to the more ethereal and innocent dove, it is a lesson in…

Twisted Sensual Editorials – The Love Magazine ‘Fawnicate’ Photoshoot is Dark and Disturbing (GALLERY)

(TrendHunter.com) Part organic, part sensual and completely captivating, the Love Magazine ‘Fawnicate’ editorial is comprised of an artistic photoshoot that is as thought-provoking as it is visually…

What Sparked the Divorce Between McGarryBowen and AB InBev


What was the breaking point between AB InBev and McGarryBowen on Bud Light? First, the agency took too long to hire a head of planning for the account. And its work didn't do well under the brewer's stringent testing rules.

Ford Hopes to Catch Up to GM and VW in China With Cheaper Cars

Joe Hinrichs, chief of Ford Motor Co.'s Asian operations, has a solution for the automaker's minnow status in China: Sell cheap cars in China's backwaters.

Sweetly Seductive Fashion – The ELLE UK ‘The Power of Rosie’ Stars Rosie Huntington-Whiteley (GALLERY)

(TrendHunter.com) The ELLE UK ‘The Power of Rosie’ editorial showscases two sides of supermodel and actress Rosie Huntington-Whiteley. On one hand she is the same seductive siren people have seen in her…

Sears faz piada com a publicidade genérica e hipster da atualidade

Eu queria encontrar o gênio que pensou nesse comercial acima e simplesmente dizer “obrigado”.

A publicidade está infestada de comerciais genéricos, com trilhas macarrônicas hipsters criadas em estúdio, atores descolados indo pra balada e/ou correndo em praias e/ou dançando no meio da rua, enquanto frases clichês em inglês são salpicadas na tela: “be free”, “go wild”, “be happy”, “the future is now”, etc.

E não se engane ao tentar definir mercados aqui. Essa platitude está presente em todo tipo de marca e produto, refletindo departamentos de marketing coxinhas que querem parecer jovens e antenados.

A Sears começar por aí, mas o final é bem diferente do que se imaginava.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Why Turner Bought Bleacher Report



The sports-news site affords Turner the chance to sell ads around a wider variety of sports. It also gives Turner new scale.

Hot Toys cria seu próprio “The Dark Knight” em stop motion

Não é nenhum Patrick Boivin (lembra de “Iron Man vs. Bruce Lee”?), mas ainda assim é uma animação muito bem feita. Além do mais, esse é só o primeiro stop motion da dupla Derek Kwok e Henri Wong.

Com os famosos bonecos da Hot Toys, a dupla criou seu próprio capítulo de Batman: “Dark Knightfall”. Tem os vilões da trilogia Nolan, e inclusive um velho e adorado Coringa.

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TV Shows Explore New World of Touchpoints


Take a peek at some current TV licensing offerings from Fox, Comedy Central, CBS and others.

AMC Asks Dish Subscribers to Make Videos Complaining About Standoff


The contest is AMC's latest effort to enlist consumers in its standoff with Dish.

BT launches brand campaign to boost Olympic profile

BT is launching an ad campaign midway through the London 2012 Olympics to highlight its role in delivering communication services during the Games.

BT launches brand campaign to dial up Olympic profile

BT is launching a new ad campaign midway through the London 2012 Olympics to highlight its role in delivering communication services during the Games.

The Talent-Crunch Crisis: We’ve Got to Step Up Outreach to Young People


It's getting increasingly harder to recruit young people into advertising, and more than ever education outreach is a role that we must undertake.

Adidas targeted with giant ‘exploitation’ projection at Olympic Park

Olympic sponsor Adidas has been ambushed by a giant projection on a tower block overlooking the Olympic Park, that linked the brand with exploitation.

AB InBev Cuts McGarryBowen, Hands Bud Light to Translation


Anheuser-Busch InBev has cut McGarryBowen from its U.S. agency roster eight months after naming the shop a lead agency for Bud Light.