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Media Companies Are Betting on Local, But Will Brands Follow?


There's no such thing as a national customer," a client once said to me. "Just lots of local ones."

Four Digital Trends to Worry Media Companies


Need more proof that the TV ecosystem is on the verge of far-reaching change, the kind witnessed by music and book publishing? These four trends bubbling to the surface are the latest proof points.

Lebedev, Johnson and Norris to fight it out for London TV

The London Evening Standard, Scottish broadcaster STV and regional publisher Archant are among the 57 applicants hoping to win licenses to run local TV stations across the UK, Ofcom has today (Tuesday) announced.

Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database


Facebook's Page Post Targeting widens options for reaching customers, but brands will spend more creating customized content.

Sizzling Shape Photography – The Rob Prideaux ‘Smoke and Fire’ Series is Hard to Look Away From (GALLERY)

(TrendHunter.com) The Rob Prideaux ‘Smoke and Fire’ series is a sizzling production of burning objects and artistic smoke drawings. Based in San Francisco, Prideaux specializes in exaggerating appetizing…

Two Sides Series

Dans le même esprit que les différentes séries par Christoffer Relander et Dan Mountford, coup de cœur pour cet artiste japonais Miki Takahashi qui nous dévoile une série de portraits en double exposition visuellement magnifiques. Appelée « Two Sides of Personality », cette série de clichés est à découvrir dans la suite.

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Facebook’s $1bn Instagram deal cleared by OFT

Facebook’s $1bn (£641m) acquisition of photo-sharing service Instagram has today (14 August) been given the green light by the Office of Fair Trading (OFT), which has decided not to refer it to the Competition Commission.

NBC Wonders if It Should Have Actually Tape-Delayed the Olympics More



NBC Sports Chairman Mark Lazarus said he wonders whether the network should have used the controversial tape delay on more events.

Hunt ploughs £10m into tourism marketing to ‘turbo-charge’ industry

Jeremy Hunt, the culture secretary, today (14 August) pledged an extra £10m in marketing spend to promote the UK to China and to advertise the UK domestically next year, as the Government looks to build on the country’s publicity during 2012.

Nike Camp Victory

Nike Camp Victory est un lieu éphémère réalisé par Skylab Architecture pour la marque Nike sur un terrain de sport. Ce pavillon conçu pendant les Jeux Olympiques 2012 est une exposition temporaire à l’université d’Hayward Field dans l’Oregon. Un rendu architectural de qualité à découvrir dans la suite.

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Video – Sir John Hegarty and D&AD panel on judging a Black Pencil

To celebrate D&AD’s 50th Birthday, a panel of industry stalwarts including Sir John Hegarty, Bob Greenberg and David Droga, reveal what it takes to win a Black Pencil.

B&Q to review £33m media planning and buying account

Home improvement retailer B&Q is to review its £33m media planning and buying account currently split between ZenithOptimedia and MEC.

B&Q to review £34m media planning and buying account

Home improvement retailer B&Q is to review its £34m media planning and buying account currently split between ZenithOptimedia and MEC.

Vodafone kicks off UK digital roster review

Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster.

BetVictor brings in comedian Kaye for latest ad campaign

BetVictor, the online betting brand chaired by the charismatic Victor Chandler, has unveiled its debut VCCP-created campaign, which is based on the idea that “Nothing should get in your way.”

Gangster Dollhouse Spreads – The Super Kawaii Shoot by Culture Magazine Toys with Childish Style (GALLERY)

(TrendHunter.com) Boasting a twisted childlike appeal, the Super Kawaii shoot by Culture Magazine plays with dollhouse appeal.

With a loud medley of haute fashion and children’s toys, this editorial is…

Sainsbury’s brings in Beckham for ‘extraordinary’ Paralympic push

Sainsbury’s is launching a ‘here’s to extraordinary’ TV campaign starring David Beckham tomorrow (15 August) that will push its Paralympic Games sponsorship.

Big Brother final audience down by a quarter to 1.5 million

Transsexual Luke Anderson’s victory in the latest series of ‘Big Brother’ helped the show bow out with 1.5 million viewers last night, a quarter less than tuned in to the final of last year’s series.

Big Brother final audience down by a quarter

Transsexual Luke Anderson’s victory in the latest series of ‘Big Brother’ helped the show bow out with 1.5 million viewers last night, a quarter less than tuned in to the final of last year’s series.