What should older marketers do when their digital whizzkid colleagues upstage them?

A young digital native regularly upstages their older marketing boss. Trouble is, the CEO has taken a shine to this digi-kid and believes in everything they suggest, good or otherwise. What should the marketer do? Marketing’s Guru Will Harris suggests a sting operation…

Out and About 17 August

This week Out and About invades the Carat Sports Day in Regent’s Park, gets a glimpse of the Marie Claire Summer Party and starts to salivate over the Food Network On Fire Festival.

Gocompare drafts in Stuart ‘Psycho’ Pearce to silence brand character

Gocompare.com has drafted in Olympic football coach Stuart ‘Psycho’ Pearce to star in its new ad attempting to silence tenor Gio Compario.

Pepsi Max and Walkers team up for X Factor sponsorship

PepsiCo has extended its sponsorship deal with the US version of the X-Factor to the UK, with its Pepsi Max and Walker Extra Crunchy brand sponsoring this year’s live final of the show.

PepsiCo and Walkers team up for X Factor sponsorship

PepsiCo has extended its sponsorship deal with the US version of the X-Factor to the UK, with its Pepsi Max and Walker Extra Crunchy brand sponsoring this year’s live final of the show.

Campaign Viral Chart: Adidas lip-sync comes second to Malaysian rice ad

Adidas’ comic video showing TeamGB’s medal winners lip-synching to Queen earned 166,237 shares this week but has lost out on the chart’s top spot to an ad from Malaysian rice regulator and distributor Bernas.

Guinness celebrates Arthur’s Day in global ad

Guinness has launched a new global ad campaign for ‘Arthur’s Day’, a day dedicated to its founder Arthur Guinness.

14 Unique USB Hubs – From Robotic Gizmo Ports to Faucet USB Hubs

(TrendHunter.com) The easiest way to make work slightly more fun is to connect all of your devices to your computer using any one of these unique USB hubs. These USB hubs deviate from the norm in terms of form and…

Bwin sponsors Manchester United for social gaming drive

Bwin has signed up as official online gaming and betting partner of Manchester United in a three-year deal designed to grow its social gaming business.

Wonderbra hires social media agency

Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.

97 Posh Porsches – From Tricked Out Supercars to Luxe VIP Transportation (TOPLIST)

(TrendHunter.com) Porsches have long been the epitome of classically luxurious sports automobiles, which is why these posh Porsches have hit it big with their fan base. The German designed car company features an…

Out My Window

Découverte de Gail Albert Halaban qui nous présente cette série de photographies baptisée « Out My Window ». Avec des clichés d’appartements et des moments de vie capturés, ces images parviennent à montrer un instant ou une ambiance. Une série d’excellente qualité à découvrir dans la suite de l’article.

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Unnerving Fashion Photography – Creepy Kids by Dina Lynnyk Stars White Eyed and Pale Models (GALLERY)

(TrendHunter.com) Creepy Kids by Dina Lynnyk is aptly titled. Utterly unnerving, the images may feature young women clad in some very stylish outfits, but that is not what people will be paying attention to. Instead,…

Chic Camaraderie Editorials – The Velvet Magazine August 2012 Photoshoot is Youthfully Carefree (GALLERY)

(TrendHunter.com) Fun-loving and full of companionship, the Velvet Magazine August 2012 editorial centers around a youthful summer vacation. The kind that is completely carefree and comfortably chic. The kind that is…

Lipice by ADK

Advertising Agency: ADK Fortune Communication, India
Creative Directors: Rahul Katiyar, Tamana Virmani, Karimuddin Khan
Art Directors: Karimuddin Khan, Rahul Katiyar
Copywriter: Rahul Katiyar
Illustrator: Narender
Photographer: Karimuddin Khan
Additional credits: Yatendra Johri

 

 

 

Belair Health Club

Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar

 

 

Pinnacle Military-Like Photoshoots – The Vogue Portugal ‘Rigor na Parada’ Editorial Stars Agata (GALLERY)

(TrendHunter.com) The Vogue Portugal ‘Rigor na Parada’ editorial may not necessarily be the pinnacle of military-inspired fashion, but it certainly has been shot from a very high point. Full of…

Agencies Pitch E-commerce Duties for Target


Executives familiar with the matter say e-commerce is a key part of the scope of duties, but according to a copy of the RFI obtained by Ad Age, the company is on the hunt for a firm with broad digital expertise.

Spy Movie Sinking Pools – The Hidden Water Pools Concept is Space-Saving & Perfect for Entertaining (GALLERY)

(TrendHunter.com) The Hidden Water Pools concept is a basin that disappears into the ground, transforming your backyard from a stone-covered patio to a resort-worthy pool deck—perfect for home entertaining or…

Facebook Shares Fall to Record Low as Early Investors Are Allowed to Sell


Shares declined 6.3% to $19.87 as trading surged to its third-highest level. They haven't closed above the $38 IPO price since the first day of trading.