Everything Everywhere to create new brand alongside Orange and T-Mobile

Everything Everywhere has denied claims it is planning to drop its Orange and T-Mobile brands at the end of the first quarter of next year, saying it will create a new brand to sit alongside them.

Johnston Press print revenue fall dwarfs digital rise

Johnston Press’ first-half digital revenues have increased by just £800,000, offering a weak counterweight to a £13.9m drop in print advertising revenues.

30 Fashionable Felines – From Hairless Cat Couture to Feline Fedoras

(TrendHunter.com) These fashionable felines are definitely the cat’s meow. More than just pet costumes, these cats have impeccable style, from kitty couture books to fashionable feline blogs. These humanized…

The Beauty of the Irrational

The Beauty of the Irrational est une vidéo suivant Ryan Sandes, un coureur sud-africain a parcouru le River Canyon pour une course incroyable de presque 7 heures par des conditions extrêmes. Une vidéo réalisée par Dean Leslie et produite par The African Attachment à découvrir dans la suite.

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Vodafone blasts Ofcom’s ‘careless disregard’ for granting Everything Everywhere 4G spectrum

Vodafone has blasted Ofcom’s “careless disregard” after the regulator granted Everything Everywhere permission to use the existing spectrum for a 4G network.

14 Hipster Desert Boots – From Rain Boot-Inspired Loafers to Designer Badland Kicks (TOPLIST)

(TrendHunter.com) The hipster desert boot is the latest must-have item in any stylish man’s shoe closet.

The suave look is in no doubt an upgrade from conventional go-to Converse kicks. They sport high…

Twitter aims for rapid expansion in UK with sales team boost

Twitter is expanding its UK office by nearly 50% as its moves to bolster its sales operation in Europe.

O2 rolls out Priority Sports campaign

O2 has rolled out an ad campaign to support the launch of its Priority Sports loyalty programme, powered by Nike.

Coke Zero rethinks European ad strategy

Coca-Cola is reviewing its marketing strategy for its Coke Zero low-calorie drink across its North West Europe and Nordics (NWEN) region.

C4 Paralympic ad slots attract big advertisers

Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ad packages around Channel 4’s coverage of the London 2012 Paralympic Games.

Rugby league prepares campaign to lure new fans

The Rugby Football League (RFL) is to launch its first overarching brand campaign, as it aims to attract fans to the sport.

Thetrainline.com ditches Conga ads for ‘sensible’ campaign

Thetrainline.com is returning to TV advertising with a fresh marketing strategy urging consumers to ‘be sensible’, by using its service to save money on fares.

WTA hires celebrity ambassadors to promote women’s tennis

The Women’s Tennis Association (WTA) has recruited a host of tennis-loving celebrities including Sir Richard Branson, singer Aretha Franklin and golfer Rory McIlroy to promote its ‘Strong is beautiful’ positioning.

Matalan ties with ITV and Bauer in strategy shift

Matalan is overhauling its marketing strategy to focus on content, with a series of ‘media firsts’ that it hopes will drive deeper understanding of the brand among consumers.

Sony Scent Capturing Postcard

Voici ce concept pensé par le jeune designer Li Jingxuan pour le Sony Student Design Workshop 2012 : un appareil qui capte une odeur et reproduit par la suite une impression du plat correspondant à l’odeur classifiée par la machine. Une façon intéressante de proposer des cartes postales interactives.

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Grammar Gaffe Guides – This Blue Glass Grammar Infographic Fixes Little Mistakes (GALLERY)

(TrendHunter.com) This Blue Glass grammar infographic details the little mistakes people often make that have a huge impact.

From apostrophe abuse to dangling modifiers, many goofs are brought to light in this…

Sultry Sepia Photoshoots – The Grazia Paris August 2012 Editorial Stars a Timeless Sophie Vlaming (GALLERY)

(TrendHunter.com) The Grazia Paris August 2012 editorial embraces the retro filters made popular in everyday use thanks to such apps as Instagram. In this case, the photoshoot has been given a sepia vibe that…

Wayward Sibling Photoshoots – Les Soeurs by Remi Rebillard is Youthfully Somber (GALLERY)

(TrendHunter.com) There is a somber quality to the photoshoot titled Les Soeurs by Remi Rebillard that it can’t help but bring to mind two children running away from a dysfunctional home. Dark and gloomy, the…

10 Chic DIY Bags – From Tape-Made Metallic Clutches to DIY Stitched Purses (TOPLIST)

(TrendHunter.com) These chic DIY bags make it easy to get stylish without spending a lot of money.

From computer casings to clutches, a wide variety of styles have been given the DIY treatment, and there are more…

30 Creative Kid-Friendly Recipes – From Twigged Candy Apples to Candy-Concealing Desserts (TOPLIST)

(TrendHunter.com) These creative kid-friendly recipes show how simple and fun cooking and baking can be.

Developed with younger taste buds in mind, these recipes are mostly desserts, but make a valiant effort to…