BT starts hunt for Premier League ad sales partner

BT is understood to have started approaching possible ad sales partners, including ITV, ahead of next year’s launch of its football channel showing Premier League action.

Newspaper sites’ Olympic coverage ‘more popular than Twitter’

Nearly three in 10 online adults went to newspaper websites to follow the Olympics, surpassing Twitter and Facebook, according to new research commissioned by newspaper marketing body Newsworks.

Newspaper sites’ Olympic coverage more popular than Twitter, research claims

Nearly three in 10 online adults went to newspaper websites to follow the Olympics, surpassing Twitter and Facebook, according to new research commissioned by newspaper marketing body Newsworks.

Sportlife: Water fits you

Advertising Agency: G2 Ukraine, Kiev, Ukraine
Creative Director: Andrew Ushakov
Art Director: Andrew Ushakov, Konstantin Sen
Copywriter: Andrew Ushakov, Yuri Kabasin
Account Director: Olesya Leshchenko
Agency Producer: Sergiy Gryga
Production house: Gvardiya Film Production House
Executive Producer: Oleg Koshevoy
Postproduction: Gvardiya Post
Art Director: Artem Pluzharov
Producer: Irina Gaidamaka
Project manager: Alina Danilova
Photoproduction: Mordererstudio
Photographer: Alexander Morderer
Stylist: Tatyana Roubliova
Draft design: Olesia Morskaya

Jack Link’s: Camouflage, Poker, Coffee Break

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Associate Creative Director / Art Director: Brad Harrison
Senior Copywriters: Tim Blevins, William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Account Executive: Sofya Guterman
Account Director: Holly Wheeler
Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins
Post Production / Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
Music House: Black Iris
Sound Designer: Francois Blaignan, Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters

C2C – Arcades

Une semaine avant la sortie de leur album Tetra le 3 septembre, l’excellent groupe C2C nous propose de découvrir le clip du morceau Arcades. Tout en compositions géométriques, cette vidéo en noir & blanc signée Rémi Paoli permet de mettre en images de façon dynamique un morceau déjà très réussi.

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Kerry Foods appoints former Britvic man to head up meats and savoury

Kerry Foods has appointed former Britvic marketer Russell Goldman as marketing director for its meats and savoury unit in GB and Ireland.

Origami-Inspired Carnival Costumes – Ecstatic Spaces by Tara Keens-Douglas are Fragile and Mobile (GALLERY)

(TrendHunter.com) Carnival costumes are often known for their vibrant colors, sparkling sequins and skin-revealing cuts; while Ecstatic Spaces by Tara Keens-Douglas certainly focuses on the latter, the first two…

Life Lesson Infographics – This Top Ten Regrets Chart Details Thoughts of the Dying (GALLERY)

(TrendHunter.com) This top ten regrets chart details anecdotes by those on their death bed. Because the last hours of life are a highly reflective time, it’s no surprise that some pretty amazing information has…

100 Extreme Weather Innovations – From Thunderstorm Architecture to Tsunami Relief Timepieces (TOPLIST)

(TrendHunter.com) These extreme weather innovations show how influential climate can really be.

From charity creations to architecture specifically designed to withstand certain natural disasters, humans and…

Yahoo Says Lockerz CEO Savitt to Join as Chief Marketing Officer


Kathy Savitt, founder of social-commerce startup Lockerz and a former executive at American Eagle Outfitters, will lead marketing for Yahoo.

Transformative Couture Editorials – The Vogue Netherlands September 2012 Photoshoot is Experimental (GALLERY)

(TrendHunter.com) The Vogue Netherlands September 2012 editorial showcases a slew of experimental haute couture looks. At once creative and classy (although the latter might be put to question at points throughout…

Debenhams ups spend for Life Made Fabulous push

Debenhams is increasing investment in its multimillion-pound ‘Life Made Fabulous’ TV campaign, to push its designer-focused brand proposition.

Debenhams increases spend for new ‘Life Made Fabulous’ TV push

Debenhams is increasing investment in its multimillion-pound ‘Life Made Fabulous’ TV campaign to push its designer-focused brand proposition.

Marketing Mishap Guidance – The Bad Infographic Guide is a Must-Read for Online Companies (GALLERY)

(TrendHunter.com) The bad infographic guide is a cautionary piece that’s sure to keep companies out of hot water.

Though infographics can provide a succinct and viral way of getting a brand’s message…

Blush Cup Size: Which Cup Size Are You?

Advertising Agency: glow, Germany
Chief Creative Officer: Johannes Krempl
Art Director: Janine Brunke
Photography: Benni Rein
Account Manager: Nikolai Knabner
Production Company: Coffee Ad
Producers: Vian Feldhusen, Helen Speitler

Audi / Pfaff Auto Tweet Race: Virtual Race, Follow Yourself, Trending, Status

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developers: Stephen Hobson, Matthew Gates, Michael McLeod

After 50 Years, Avis Drops Iconic ‘We Try Harder’ Tagline


After five decades, the "We Try Harder" tagline that's been synonymous with the Avis car-rental brand is being shed in favor of a new one: "It's Your Space."

Shadow Portraits

Kumi Yamashita est une artiste japonaise basée à New-York reconnu pour sa capacité à manier différentes surfaces et parvenant ainsi à jouer avec leurs ombres. Voici ses derniers travaux, toujours aussi réussis, montrant différents profils, dont notamment celui de la chancelière allemande Angela Merkel.

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Havaianas: A Grande Virada

In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90′s when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.

Advertising Agency: AlmapBBDO, USA
General Creative Director: Marcello Serpa
Creative Directors: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, João Paulo Testa
Producer: Acaca
Sound: B, A, START
Accounts: Cristina Chacon, Mariana Gomiero