The London 2012 Opening Ceremony was tweeted about nearly 10 million times worldwide, while social media has been blamed for disruption to the weekend’s Olympics broadcasts, in what has been billed as the world’s first “social Olympics”.
UTV Media, the owner of TalkSport, has appointed former Chrysalis Group chief executive Richard Huntingford as its new chairman, replacing John McGuckian who was ousted following claims of bias.
Ryanair has suffered a 29% fall in profits to €99m (£77.39m) in its financial first quarter, despite a six-fold uplift in marketing spend in the period.
(TrendHunter.com) These London 2012 Olympic infographics give a quick and dirty rundown of the history and current facts about the ever-famous games.
Ranging widely in content and focus, there’s something for…
Five years after Sao Paulo banned outdoor ads as visual pollution, a loophole is emerging in the form of art with a small advertiser's logo, thanks to GE and Almap BBDO's the GE Gallery.
Lloyds TSB, the official banking and insurance partner of the 2012 Olympic and Paralympic Games, is sponsoring Absolute Radio’s ‘BT London Live’ show hosted by Johnny Vaughan.
(TrendHunter.com) This content series is presented by smartwater, live a life well hydrated. Click &k4=4461&k5;={banner_id}”]here to learn more.
The Faraday Portuer bicycle does many things that make…
(TrendHunter.com) Waiting in Vain by Aaron Feaver is a stunning story about a young woman who is waiting for her lover at a hotel. The man she waits for never shows up, and this casts a broken-hearted feeling upon…
Nestle marketing controller Phil Toms has joined Wells and Young’s as director of brands.
London 2012 top sponsors have denied being at fault for the empty seats during the first two days of the Olympic Games, while Locog has also claimed the problem is not related to sponsors.
Retour sur l’impressionnante flamme olympique qui a été allumée lors de la cérémonie d’ouverture du 27 juillet. Le design et la structure de cette flamme ont été conçue par Thomas Heatherwick, et se compose de 204 pétales en cuivres représentant les nations présentes aux Jeux Olympiques de Londres.
General Motors’ chief marketing officer Joel Ewanick has resigned from the company with immediate effect after less than two years.
Dave Gorman, the comedian, broadcaster and author of ‘Googlewhack Adventure’, will be the special guest at the IAB’s annual Engage conference, to be held at The Barbican on 25 October.
Lord Nelson is among several London statues to be flaunting new headgear this morning in a celebration of millinery supported by Grazia and BT as part of Fashion 2012, the fashion arm of the London 2012 festival.
Mitchells & Butlers (M&B), the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O’Neill’s, has appointed AIS and Underwired to develop its digital strategy.
The Brief: Tell travelers that Toronto Pearson International airport has free Wi-Fi.
The Solution: An interactive art piece that not only gets the message out in an aesthetically pleasing way, but also provides seating for weary travelers and a recharging station for their computers.
Advertising Agency: Juniper Park, Toronto, Canada
Creative Director: Andy Linardatos, Hylton Mann
Copywriter: Laurent Abesdris
Art Director: Max Hosseinian
Producer: Terry Wykurz
BP, a London 2012 sponsor, is honouring the unsung heroes behind the Olympic Games by using their photographs from a Facebook competition in digital outdoor ads.
Brief: Target smokers who may. or may not have given up for o New Year’s Resolution in January. Research showed that most smokers began to lapse during the last week of January.
Solution: A world medio ?rst. To catch them by surprise and remind them why they had given up/should give up. we inserted o page towords the end of o novel on Kindle. The story continued cs normol after the inserted page.
Results: The Kindle page was part of a wider campaign which included physical paper pages being inserted into printed books. Calls to Quitline increased steadily and by the end of February they were up 235%. At time of entry PR surroundng the activity had achieved a media value of £2 million.
Advertising Agency: Iris Worldwide, London, United Kingdom
Executive Creative Director: Shaun Mcilrath
Deputy Creative Director: Ant Melder, Si Mannion
Copywriter: Nick Clements
Designer: Silvia Sella
Coup de coeur pour le photographe Olaf Mueller doté d’un talent incroyable. Un univers variés avec des compositions photographiques surréalistes et des shootings de modèles pour de nombreuses campagnes de luxe. Voici plusieurs clichés issus de ses différentes séries dans la suite de l’article.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Director: Jonny Kofoed, Matt von Trott
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