Le Miroir

Coup de coeur pour le court-métrage intitulé « Le Miroir », un excellent film des réalisateurs suisses Ramon and Pedro dans laquelle un homme passe de l’enfance au statut de personne âgé. Le tout est filmé dans le même plan fixe, dans la salle de bain. Une création réussie à découvrir dans la suite en vidéo.

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Women Find Social Media Make Them More Social Offline, Too


A study shows that women use social media to connect aspects of their fragmented lives and stay in touch with others.

15 Gummy Bear Innovations – From Sugary Sweet Nightlights to Tormented Candy Photos

(TrendHunter.com) These gummy bear innovations highlight how popular the gelatinous candy has become.

Adorably and recognizably boasting a semi-sheer colorful look, these chewy treats have become iconic, beating…

Would You Watch a 13-Minute Infomercial for ‘The Dark Knight Rises’?


It's as much a celebration of director Chris Nolan as a "making of" promotion, but it's hard not to be sucked in by the spectacles glimpsed.

Can We, Should We, Serve Competing Clients at the Same Time?


Ad agencies typically have avoided serving competing clients, but there's a good case for doing so. The pros and cons make it a tough call.

Human Pantone

L’artiste espagnole Angelica Dass nous présente son projet Humanae. Ce projet applique la classification alphanumérique de la coloration « Pantone » en fonction de la couleur de peau de différentes personnes photographiées. Un projet simple et visuellement réussi à découvrir en images dans la suite.

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Light-Transforming Gowns – The Franck Sorbier 14 in One Haute Couture is Mesmorizing (GALLERY)

(TrendHunter.com) The Franck Sorbier 14 in One Haute Couture gown as part of his Fall Winter 2012/2013 collection is a technicolor wonder. Using the same pure white gown to showcase multiple designs, Sorbier has…

Campbell Buying Bolthouse Farms

Buying Bolthouse will strengthen Campbell's U.S. beverage division, which makes the V8 brand of juice and accounted for about 10% of sales in the year ended July 31.

DC Shoes’ Ken Block Makes Huge Ad for Ford Fiesta, San Francisco


Some brands are just great at making content. DC Shoes' "Gymkhana" series has amassed 157 million of views since its first installment in 2009.

DC Shoes’ Ken Block Makes Huge Ad for Ford Focus, San Francisco


Some brands are just great at making content. DC Shoes' "Gymkhana" series has amassed 157 million of views since its first installment in 2009.

‘Oprah Builds a Network’: Winfrey Tries to Play OWN’s Troubles for Ratings


The two-part doc that began last night promised viewers the network's highs and the lows in Ms. Winfrey's own words.

Homeless Furniture Photography – This James Rasp Series is Thought-Provoking (GALLERY)

(TrendHunter.com) Harrisburg, Pennsylvania-based photographer James Rasp describes himself as an outdoors person on his Behance page, but his series ‘Houseless Beautiful’ takes this orientation to a whole…

Coors Light brings back Van Damme for £2.5m TV and online push

Molson Coors is to launch the next instalment of its cult Coors Light ads starring Jean Claude Van Damme, as part of a £6m integrated campaign.

Deeply similar / On touche le fond?

underwater2010 underwater2012
THE ORIGINAL?
Mennen Speed Stick “waterproof” – 2010
“Water is no longer an obstacle”
Agency : Young & Rubicam Paris (France)
LESS ORIGINAL
3M Nexcare “Waterproof bandages” – 2012
Source : Adsoftheworld
Agency : Grey 141 Sao Paulo (Brazil)

Digital Shop Profero Buys Majority Stake in Vox Collective


The deal gives Profero another office in New York, capabilities with the fast-growing Hispanic market and a strategy to move into Latin America.

Daily Diary – What Barclays rate-fixing scandal?

Either this is a spoof, Barclays has a very twisted sense of humour or the copywriter behind this outdoor ad has not opened a newspaper, watched the news or been on planet Earth for the past few weeks.

Asda rebrands financial services arm as Asda Money

Asda is renaming its Asda Financial Services brand as Asda Money and introducing a a new cashback credit card.

Carlsberg enters UK cider market with launch of Somersby

Carlsberg is making its first foray into the UK cider market with the launch of the Somersby brand.

Serena Williams ticked off for sponsorship breach while Branson cries for Murray

Wimbledon champion Serena Williams was ticked off for breaching sponsorship rules at Saturday’s women’s singles final by taking her Gatorade bottle into the post-match press conference.

Creative Food Sculptures

Après la série Fruit Figures par Scholz & Friends, voici les travaux de Dan Cretu un artiste et photographe dont la créativité est reliée à son appétit. Ce dernier nous propose de découvrir que l’on peut jouer avec la nourriture de manière très créative. Des images très réussies à découvrir dans la suite de l’article.

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