Jul
10
Klass swaps M&S for Littlewoods
Posted in: UncategorizedMyleene Klass is swapping Marks & Spencer (M&S) for Littlewoods, to become its brand ambassador fronting new ads and designing clothes for the online retailer.
Jul
10
Innocent partners with Disney to talk to kids about fruit
Posted in: UncategorizedInnocent is teaming up with Disney for the first time in a new marketing campaign across its entire children’s range, as it moves to better engage children with its products and make them “excited” about fruit.
Jul
10
WCRS beats VCCP and BMB to Warburtons £8m ad account
Posted in: UncategorizedWarburtons has appointed WCRS to handle its £8m advertising account following a three-way shoot out against VCCP and BMB.
Jul
10
WCRS beats VCCP to Warburtons £8m ad account
Posted in: UncategorizedWarburtons has appointed WCRS to handle its £8m advertising account following a two-way shoot out against VCCP.
Jul
10
M&S shakes up management team as sales fall
Posted in: UncategorizedMarks & Spencer is to part company with executive director of general merchandise Kate Bostock and has hired a style director and strategy director, as it posted a 0.7% loss in first-quarter group sales.
Jul
10
Havas buys into Benelux digital agency
Posted in: UncategorizedFrench marketing services group Havas has acquired a 60% stake in Boondoggle, a digital agency with offices in The Netherlands and Belgium, for an undisclosed sum.
Jul
10
Minimalist Staircase
Posted in: UncategorizedVoici une utilisation originale avec le disposition de cet escalier minimaliste. Il a été conçu dans le mur de cet appartement à Paris entièrement rénové par Ecole, un studio d’architecture et de design. Les photographies sont réalisés par le graphiste Xavier Lucas. Le projet est à découvrir dans la suite de l’article.
Jul
10
McDonalds: Staying up
Posted in: UncategorizedAdvertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Jordan Sky
Art Director/Copywriter: Pete Gosselin
Art Director/Copywriter: Jay Hunt
Head of Television: Judy Thompson
Agency Producer: Kim Baldwinson
Group Business Director: Zoe Alden
Business Director: Karla Fisher & Carly Pratt
Production Company: Revolver
Director: Steve Rogers
Executive Producer Michael Ritchie
Producer: Pip Smart
DOP/Cinematographer: John Toon
Production Designer: Bruce Everard
Editor: Alexandre De Franceschi at Guillotine
Post Production: Fuel VFX
Music: Peter Van de Fluit at Liquid Studios
Sound Design: Craig Matushka at Liquid Studios
Jul
10
86 Artistic Examples of Abandonment – From Lonesome Landscapes to Sinister Secluded Snapshots
Posted in: Uncategorized
(TrendHunter.com) These breathtaking artistic examples of abandonment are full of gritty, hauntingly beautiful details that make it hard to turn away—despite their omniscient, eerie atmosphere.
Subjects are…
Jul
10
Smirnoff European marketing chief departs
Posted in: UncategorizedDiageo has parted ways with Simon Breckon, its top vodka marketer in Europe.
Jul
10
Brands brace for LOCOG advertising ‘blackout’
Posted in: UncategorizedWith the enforcement of LOCOG’s Olympic advertising ‘blackout’ just days away, Colgate, Sky, Subway and British Gas are among the brands preparing marketing material without their athlete brand ambassadors.
Jul
10
News International snares Olympic sponsor commercial deals
Posted in: UncategorizedNews International is aiming to maximise newspaper sales during London 2012 through a
series of partnerships with Olympic sponsors.
Jul
10
British Gas pushes technology positioning in £4m campaign
Posted in: UncategorizedBritish Gas plans to position itself as a technological innovator with a £4m ad campaign promising to deliver ‘smarter homes’.
Jul
10
LOCOG-Twitter social ‘ambush’ talks set to enter 11th hour
Posted in: UncategorizedLOCOG and Twitter remain in talks about the enforcement of digital advertising guidelines during the Olympic Games, with ‘confusion’ prevailing little more than two weeks before the start of what has been billed the world’s first ‘social Olympics’.
Jul
10
Nestlé Maggi Soy Sauce: Guitar Geisha, Skating Geisha
Posted in: Uncategorized
Advertising Agency: Publicis, Mexico
Chief Creative Officer: Hector Fernández
Executive Creative Director: Alfredo Alquicira
Art Directors: Gioanth Flores, Daniel Ruiz
Copywriter: Jonathan Vera
Illustrator: Ramón Espinoza / Ares Producciones
Planner: Teresa Villalobos
Producer: Angélica Fernández
Jul
10
Daichii Sankyo Sindebax Erectile Dysfunction Pill: Hotel, Beach, Wedding
Posted in: Uncategorized
“The Japanese solution for erectile dysfunction.”
Advertising Agency: Publicis, Mexico
Chief Creative Officer: Hector Fernández
Executive Creative Director Alfredo Alquicira
Art Directors: Gioanth Flores, Daniel Ruiz
Copywriter: Jonathan Vera
Photographer: Juan Palomo Macchetto / Pm Photo Studio
Illustrator: Daniel Ochotorena / Render Zero
Account Supervisor: Francisco Mendoza
Producer: José Luis Gutiérrez
Jul
10
PAH: One Like One Drop
Posted in: UncategorizedAdvertising Agency: JWT, Poland
Creative Director: Mariusz Pitura
Copywriters: Mariusz Pitura, Radek Dudzic
Art Director: Michal Sek
Jul
10
V-Kool: Woman, Man
Posted in: Uncategorized
“Did you test drive your car for the summer?”
Advertising Agency: Blue Apple Mediacom, UAE
Creative Directors: Pankaj Ramnathkar, Milind Lanjekar, Neil D’Souza
Art Directors: Pankaj Ramnathkar, Milind Lanjekar
Copywriter: Neil D’Souza
Illustrator:Jomy Varghese
Photographer: Hussain Jain
Additional credits: Newton Rebello
Jul
10
Netflix for Magazines Comes to iPad
Posted in: Uncategorized
Next Issue Media's app has fewer than 15,000 regular users on a few Android devices, but the members of the joint venture hope the app's number of customers will bloom now that it's on the iPad.
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