(TrendHunter.com) These homeless captures aim to give a voice to voiceless and disadvantaged individuals that often slip between the cracks. In a world reeking of poverty and detrimental social issues, these emotion-…
Existe função mais simples no celular – além de fazer ligações, é claro – do que acessar a sua lista de contatos?
Apesar de básica, isso não impediu os criadores do app Brewster de tentar reinventar a função.
O aplicativo transforma seus contatos – unindo smartphone com redes sociais e Gmail – em uma galeria visual de fácil reconhecimento e acesso. Imagens grandes. Avatares de seus amigos que você já está acostumado a ver por aí, e com atualização automática dos detalhes.
Faça o download na AppStore, por enquanto disponível apenas para iPhone. O Brewster é grátis.
Post originalmente publicado no Brainstorm #9
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Le photographe belge Kurt Stallaert nous propose de découvrir cette série d’images sous le nom de « Bodybuilders World ». Des clichés retouchés avec talent d’enfants bodybuildés, où ce dernier parvient à donner une atmosphère hyper-réaliste qui ne laisse pas indifférent. A découvrir dans la suite.
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Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.
Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.
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The skills required to run a digital team do not always match the funding available, writes Daryl Fielding, so how do your persuade your MD to prioritise what, for many, is a relatively new department?
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Amazon is to make a foray into the lucrative smartphone market, challenging the likes of Samsung and Apple, according to reports.
Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up against multinational pizza chains, they were losing to big budget ad campaigns and ‘value deals’. We had to find an idea that would resonate with customers beyond deals and toppings. So we found a local insight. While home delivery is popular in a city with over 200 nationalities, placing and receiving the right order is usually riddled with communication problems. Our strategy was to make home delivery from Red Tomato a special experience in a way no brand had done before. We delivered Red Tomato fridge magnets to loyal customers. The twist? The magnet doubles as the ultimate VIP pizza emergency button! Customers could activate it by connecting through Bluetooth with their mobile phones. With just the press of a button, it would automatically place an order for their favorite Red Tomato pizza whenever a craving struck. And if fans found a new favorite, they could simply edit their preferred order online, with the pizza magnet updating their selection on the spot. In addition, a YouTube teaser video was created to make other customers realize what they were missing out on. The VIP Fridge Magnet uses tech innovation to drive convenience and create a personal, one-of-a-kind experience at the same time. Instead of a campaign, we developed a game-changer product and a new way for the brand to deliver customer satisfaction. The VIP Fridge Magnet is the world’s first one-push pizza delivery service, exclusively for Red Tomato’s most loyal customers. Finally, we helped Red Tomato customers enjoy ordering their favorite pizzas! This new kind of customer engagement increased orders and earned the pizzeria word-of-mouth and buzz that money just can’t buy. In just 4 weeks, On a total marketing budget of $9,000: Deliveries increased by 500% 3,240 requests from existing customers 97,133 requests from new customers Over 12,000 mentions 9,400 news stories worldwide Over $8 million in free media Franchisee opportunities around the world
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head Of Digital: Preethi Mariappan
Sr. Interactive Art Director: Rafael Guida
Sr. Content Strategist: Melanie Clancy
Producer: Kishore Ramachandran
Graphics/Motion Designer: Juan Behrens
User Interface Lead: Jerome Conde
Technical Lead: Navin Chauhan
Account Executive: Mohammad Khan, Weam Elhila
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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