TED – The Power of X

Une superbe création et arabesque humaine par le réalisateur Körner Union et l’agence We are Pi pour l’ouverture du TEDxSUMMIT à Doha au Qatar. Un kaléidoscope humain grandeur nature grâce à un prisme en miroir de 18 mètres sur un sol en mouvement. Le tout sur une bande son de Yasmine Hamdan.

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Diet Coke ties with Sky for Rihanna fashion TV show

Diet Coke has signed a deal with Sky to sponsor and take product placement in ‘Styled to Rock’, a fashion series produced by pop star Rihanna, which breaks next month.

Social Media-Savvy Guides – The ‘Maximize Your Tweets’ Infographic is a Huge Helper (GALLERY)

(TrendHunter.com) This ‘Maximize Your Tweets’ infographic is an incredibly helpful guide for those looking to increase their following on Twitter.

Dispelling many rumors about how to get more responses…

WPP’s Media Innovation Group ventures into Asia

WPP’s digital media investment consultancy Media Innovation Group (MIG) has officially launched in Asia, headed by Innocean’s former business director James Welch.

BSkyB’s Now TV to launch tomorrow

Now TV, BSkyB’s internet TV service that launches tomorrow, will offer customers a free 30-day trial when they sign up for the pay-as-you-watch tariff or the £15 monthly subscription.

VCCP launches data consultancy

The VCCP Partnership has launched a data consultancy called Conduit, which will be led by founding partners Peter Worster and Simon Spyer.

Guardian prepares for more job cuts as losses mount in 2012

Guardian Media Group, parent to The Guardian and The Observer, is paving the way for a new round of job cuts tomorrow, with an internal meeting set to confirm another difficult year of trading will result in the re-emergence of a voluntary redundancy programme.

Daily Diary – Tutu says ta to AKQA

What do you do when you’ve netted something in the region of a cool £30m? Hire a super yacht around the Med? Charter a plane with your mates to the Caribbean? Not if you’re Ajaz Ahmed, AKQA’s founder, who attended a human rights event to support world peace, of course.

American Media Names First Digital Chief, Plans 60 New Hires in Category


The publisher of magazines including Star and Shape will add dozens more digital staffers, including a digital chief revenue officer, and spend $30 million over three years, CEO David Pecker said.

ANA: Advertisers Wary That Media Rebates to Agencies Are Spreading in U.S.

Rebates and incentives from media companies to agencies, widely thought to only happen overseas, are becoming more common in the U.S., and marketers are getting concerned, according to a study by the Association of National Advertisers.

Clorox Fraganzia Launch Targets U.S. Hispanic Consumers


Following much research into how Latinos clean their homes, Clorox is launching a line of cleaning products whose ads will only appear in Spanish.

Tablets account for 40% of all mobile retail searches

Tablets now account for 40% of all retail searches on mobile devices as the growth in mobile search pushes total retail search volumes up, according to the British Retail Consortium (BRC) and Google Retail Monitor.

Barclays press ads apologise for Libor scandal

Crisis-hit Barclays has returned to advertising with a campaign apologising for the inter-bank interest-rate-fixing scandal, which caused the departure of chief executive Bob Diamond.

Barclays apologises for Libor scandal with press ads

Crisis-hit Barclays has returned to advertising with a campaign apologising for the inter-bank interest-rate-fixing scandal, which caused the departure of chief executive Bob Diamond.

Seven Years In, It’s Time for Social to Grow Up


There should be no special status for social. Like all other digital media, they need to show a clear return on ad spend or someday soon brands will walk away.

Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher’s 19 London-based newspapers.

Google Play: Test #1124 Liquid, Test #0505 Bananas, Test #1008 Gears, Test #0923 Balloons

Advertising Agency: Google Studio G, USA
Agency Producer: Heather Hurford
Agency Producer: Yovel Schwartz
Producer: Nina Dluhy-Miller, Yovel Schwartz
Copywriter/Director: Jonathan Zames
Production Design: Sarah Lawlor, Syyn Labs
Practical Effects: Syyn Labs
Director of Photography: Jesse Eisenhardt
Editor: Lauren Giordano
Visual Effects: Corey Ryan, HOPR
Colorist: Bob Curerri
Sound Design: Noisy Neighbors


Love Rocks: Necks

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“Dont risk your neck.
Your decision for safer sex under love-rocks.de”

Advertising Agency: JWT, Frankfurt, Germany
Chief Creative Officer: Till Hohmann
Head of Design: Antonio de Luca
Creative Director: Mark Karatas
Art Director: Sabine Frieben
Copywriter: Alexander Dziemba
Photographers: Lumen Jöppich & Dörr
Post Production: Sabine Frieben


Walkers launches Deep Ridged crisps

Walkers claims it is allocating its biggest marketing spend to date on its latest product, with the launch of its Deep Ridged crisps, which will take on rivals such as Tyrrells and McCoy’s.

Vevo parts ways with Jonathan Lewis in UK shake-up

Vevo, the online music video site, has restructured its UK operations and as a result is parting company with its managing director of sales and operations Jonathan Lewis and commercial director Jonathan Lewen.