Hasta La Creative!

General Mills has appointed Bartle Bogle Hegarty London to handle the estimated £25 million global ad account for its Old El Paso brand.

Starcom MediaVest Group (SMG) has appointed Gill Huber to the position of marketing and communications director of SMG London.

Initiative has appointed both Steve Henderson, client director at Mindshare, and Tania Harwood, business director at OMD UK, as business directors, replacing Simon Kennett and Sean Pattison respectively.

Arsenal is sending four of its leading players to Nigeria in a marketing salvo, after cancelling a friendly match against the Super Eagles in Abuja, the country’s capital city.

Chaque année a lieu dans le village Gay de Montréal le festival « Aires Libres » du 14 mai au 16 septembre. A cette occasion, le designer Claude Cormier et Gilles Arpin ont réalisé cette installation en plein village composée de balles roses sur toute la longueur de la rue Sainte Catherine. A découvrir en images.

Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on lmmobilienscout24.de

Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producer: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann

The Challenge
Traf?c accidents claim over 700 lives in Lebanon every year, and over 10.000 related injuries — one of the worst records in the Middle East. Bridgestone wanted to raise awareness for road safety and its tires. But how do you get the attention of people who don’t even pay attention to the road regulations?

The Solution
Using Bridgestone’s tires, we created the region’s ?rst tire safety barrier for the roads. The location? One of the most accident-prone areas. Conforming to the tire wall designs made by the Motor Racing Authorities. we placed hundreds of used tires to help withstand vehicle impact and prevent injuries to passengers. Vlfith the help of Greater Lebanon Municipal. we turned one of the most dangerous corners into a safe zone.

The Result
In just a few weeks. the road and traffic authorities have approached Bridgestone to expand the safety program nation-wide. Accidents in the municipality are down 64% in comparison to last year’s figures for the same period. Awareness is improving by the day. But more importantly, people are slowing down on the highway – even if it’s just to see and read the message. Proof that Bridgestone tires do make roads safer.

Advertising Agency: Impact/Bbdo, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director: Amit Kapoor, Dinesh Tharippa (Acd)
Copywriter: Amit Kapoor
Art Director: Dinesh Tharippa
Photographer: Procolor (Stock Images)
Account Supervisor: Omar Sadek
Advertiser’s Supervisor: Mazen Zantout

“Disaster begins.”

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Joungrack Lee
Copywriter: Songha Lee
Art Director: Seongwook Han
Photographer: Anuchai Secharunputong, Kihong Kim
Art Buyer: Ansub Park

Warner Bros, the Hollywood film studio, is conducting a review of its digital advertising business in the UK, with the aim of consolidating into one agency.

Pfizer, the pharmaceutical company behind the consumer healthcare brands Anadin and Centrum, is looking to consolidate its £5 million UK advertising account into one agency.